2016 Email Marketing Metrics Benchmark Study

White Paper Published By: IBM
IBM
Published:  Feb 02, 2017
Type:  White Paper
Length:  34 pages

To build a world-class marketing program, it’s crucial to compare yourself to the best performers – but competitor data can be scarce. With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics.



Tags : 
ibm, commerce, marketing, marketing benchmark, crm & customer care, traditional marketing