White Paper Published By: Adobe
Published:  Mar 21, 2017
Type:  White Paper
Length:  11 pages

For some travelers, purchasing a plane ticket or checking into a hotel can mean only one thing : the beginning of a long , laborious, and frustrating trip where they’re met by overeager staff, noisy hotel neighbors, and sick plane passengers.

In spite of this, we go anyway because we hope that the good memories we make at our destination will outweigh the bad ones along the way. The challenge for travel and hospitality brands has always been to mitigate the bad and to accentuate the good. 

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