MORE PRECIOUS THAN GOLD.

White Paper Published By: Adobe
Adobe
Published:  Mar 21, 2017
Type:  White Paper
Length:  11 pages

A few years ago, the fourth largest credit union in Illinois embarked on a marketing makeover. In just one year, Baxter Credit Union (BCU) upgraded its outdated campaign management system and harnessed its scattered member data, creating more meaningful customer experiences and increasing profitability.

In just one year after upgrading its marketing software and unifying its member data, the credit union saw a 76 percent growth in new accounts—its highest growth ever.

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