attribution modelling

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Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
Tags : 
attribution, attribution modelling, advertising agency, emerging marketing, advertising agencies, marketing research, traditional marketing
    
AdRoll
Published By: Adobe     Published Date: Mar 07, 2013
This paper discusses the different attribution models available to marketers, the channels that should be included when conducting multichannel attribution modelling and recommendations for making attribution a part of your ongoing strategy.
Tags : 
budget allocation, marketing, multichannel marketing, digital marketing, adobe, attribution modelling, emerging marketing
    
Adobe
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