behavior

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Published By: CA Technologies     Published Date: Apr 06, 2017
Reports of cyberattacks now dominate the headlines. And while most high-profile attacks—including the major breaches at JP Morgan, Anthem and Slack—originated outside of the victimized organizations, theft and misuse of data by privileged users is on the rise. In fact, 69% of enterprise security professionals said they have experienced the theft or corruption of company information at the hands of trusted insiders.1 There are also cases where a company’s third-party contractors, vendors or partners have been responsible for network breaches, either through malicious or inadvertent behavior.
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cyber security, cyber attack, it security, threat analytics, risk mitigation, data security
    
CA Technologies
Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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Adobe
Published By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
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Deluxe
Published By: Akamai     Published Date: Mar 08, 2017
In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data, customer engagement, video, online video, online video strategy, viewer behaviour
    
Akamai
Published By: Citrix ShareFile     Published Date: Apr 13, 2017
Protecting your clients’ sensitive data is not optional. Data security is so important in accounting that suspicion alone leaves many firms to reject modern cloud software as new or unproven. However, the facts tell a different story. Read this revealing e-book for 13 security facts your organization needs to make the best decision for your clients: • How built-in data encryption keeps your data safe • Why more security pros are concerned with user behavior than cloud tools • What your firm should know to utilize the cloud with confidence
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cloud security, client data protection, data encryption, cloud, user behavior
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Apr 13, 2017
Protecting your clients’ sensitive data is not optional. Data security is so important in finance that suspicion alone leaves many firms to reject modern cloud software as new or unproven. However, the facts tell a different story. Read this revealing e-book for 13 security facts your organization needs to make the best decision for your clients: • How built-in data encryption keeps your data safe • Why more security pros are concerned with user behavior than cloud tools • What your firm should know to utilize the cloud with confidence
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cloud security, client data protection, data encryption, cloud, user behavior
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Apr 13, 2017
Protecting PHI is not optional. Data security is so important in healthcare that fear of jeopardizing patient privacy and facing fines leads many providers to reject modern and more efficient cloud software. However, the facts tell a different story. Read this eye-opening e-book to get the facts on how the cloud can help your office provide better, more secure patient care. • How built-in data encryption keeps your PHI, DICOM studies safe • Why more security pros are concerned with user behavior than cloud tools • What your organization should know about the cloud and compliance
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cloud security, client data protection, data encryption, cloud, user behavior
    
Citrix ShareFile
Published By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
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data driven marketing, buyer behavior, buyer interactions, web content management, content management systems
    
Progress
Published By: WNS     Published Date: Apr 06, 2017
The entry of new players into the insurance industry, coupled with the introduction of new technology, has resulted in a change in customer loyalty and buying behavior patterns.
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insurance industry, wns, benefits of wns
    
WNS
Published By: Sophos     Published Date: Mar 30, 2017
Many papers on the topic of advanced persistent threats (APTs) begin with ominous references to the changing threat landscape and stories of how highly sophisticated cyber attacks are becoming more prevalent. That can be misleading. The majority of attacks today still use many techniques that have been around for years—social engineering, phishing emails, backdoor exploits and drive-by downloads, to name the biggest ones. Such attacks are neither advanced nor particularly sophisticated when broken down into their individual components and often rely on the weakest link in any organization—the user. However, the way in which hackers use combinations of techniques and the persistent behavior of the attackers is something that does set APTs apart from other attempts to compromise security. This paper is designed to give you an overview of the common characteristics of APTs, how they typically work, and what kind of protection is available to help reduce the risk of an attack.
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network security, firewall, data security, antivirus protection, email protection, virtual security, web protection, wireless protection
    
Sophos
Published By: Adobe     Published Date: Mar 03, 2017
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers. Read the guide to learn: • The DNA of customer digital behavior • How to create unified customer segments with existing data • How to adopt onsite messaging to match offsite ads
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fsi, adobe, customer behavior, customer segments, data
    
Adobe
Published By: McAfee     Published Date: Mar 31, 2017
UEBA provides added visibility within SIEM for compliance and user monitoring, improving security alerts, and more insightful investigations. Today’s most advanced security operations use the technologies together to maximize each tool’s strengths.
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ueba, uba, siem, analytics, secops, soc, threat hunting, correlation
    
McAfee
Published By: McAfee     Published Date: Mar 31, 2017
Fragmented and siloed security infrastructure is not sustainable against today’s threats. Adopt an optimized approach that encourages collaboration and visibility across the enterprise.
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secops, siem, soc, threat defense, continuous monitoring, remediation, response, automation
    
McAfee
Published By: McAfee     Published Date: Mar 31, 2017
Infographic to accompany the "Sustainable Security Operations" white paper. It demonstrates how sustainable security operations overcomes major inhibitors.
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secops, siem, soc, threat defense, continuous monitoring, remediation, response, automation
    
McAfee
Published By: AdRoll     Published Date: Apr 05, 2017
Did you know... • 57% of marketers are changing their attribution model this year • Almost 40% of marketers spend a majority of their budgets on measurement alone • 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
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performance marketing, marketing survey, marketing channels, marketing, performance, advertising
    
AdRoll
Published By: Entrust Datacard     Published Date: Oct 24, 2016
The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.
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Entrust Datacard
Published By: SAP     Published Date: Nov 17, 2016
Culture has become one of the most important business topics of 2016. CEOs and HR leaders now recognize that culture drives people's behavior, innovation, and customer service: 82 percent of survey respondents believe that "culture is a potential competitive advantage." Knowing that leadership behavior and reward systems directly impact organizational performance, customer service, employee engagement, and retention, leading companies are using data and behavioral information to manage and influence their culture.
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sap, human resources, employee, deloitte, culture
    
SAP
Published By: SAP     Published Date: May 18, 2014
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior
    
Oracle
Published By: LogMeIn     Published Date: Mar 19, 2015
In the past two years, businesses’ desire to understand and connect with the mobile user has grown and expanded throughout nearly every vertical market. We created this project as a way to understand the mindset, demographics, and behaviors that drive mobile engagement so that we can advise businesses on how to do it right – and how to avoid doing it wrong. This research report is based on a global study of more than 5,800 mobile device owners, and as such, is the most comprehensive primary research report ever done on mobile engagement.
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mobile management, mobile users, mobile engagement, emerging marketing, social media, internet marketing, marketing research
    
LogMeIn
Published By: Demandware     Published Date: Mar 16, 2016
How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.
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retail, commerce, shopping, mobile, behavior, agility, website development, emerging marketing
    
Demandware
Published By: Salesforce Commerce Cloud     Published Date: Mar 22, 2016
How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.
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retail, commerce, shopping, mobile, behavior, agility
    
Salesforce Commerce Cloud
Published By: Dell EMC     Published Date: Nov 09, 2015
Download this whitepaper and learn more about the multitude of ways that big data can be used to proactively monitor behavior and identify security threats to an organization
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Dell EMC
Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
    
First Data
Published By: Cisco     Published Date: Apr 07, 2014
This is a report of the findings from the Cisco Internet Business Solutions Group (IBSG) who conducted a survey of 540 U.S. mobile business users to understand their needs and behaviors.
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mobile, wi-fi, wireless, cisco, research
    
Cisco
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