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Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: Dun & Bradstreet     Published Date: Feb 02, 2016
Take the mystery out of business credit data The modern-day explosion in data has presented new challenges for interpreting financial reports to uncover meaningful insight. We often struggle to be efficient with the resources we have and the data we use to make our decisions, whether we’re talking with a new customer or an existing one.
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hoovers, credit data, data analysis, credit report, evaluation, risk assessment
    
Dun & Bradstreet
Published By: Experian     Published Date: Sep 20, 2011
For a limited time, you can see the benefits of our information for yourself with a 30 day free trial of our commercial credit reports and scores
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credit report, credit score, credit check, toll-free support, identity theft protection, online consumer credit advice, experian, credit
    
Experian
Published By: IntelliCorp     Published Date: May 31, 2012
Need to implement a pre-employment screening solution for your organization or want to evaluate your current program? Download this free whitepaper to receive a clear explanation of what you should consider to help mitigate risk.
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intellicorp, background check, pre-employment screening, background screening company, fcra, consumer report, criminal search, sex offender registry
    
IntelliCorp
Published By: BlackBerry     Published Date: Sep 29, 2009
The year 2009 will forever be remembered as a time when the global economy began a painful restructuring amid a cascade of systemic failures -- credit panic, stock market crash, and mortgage meltdown and business contraction. But some smart and able accounting firm decision-makers stand to benefit... if they can catch the right trends. In this research report, we examine five of the critical issues that are creating new opportunities for the accounting profession and nine key strategies for obtaining competitive advantage.
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blackberry, accounting, cpa, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing
    
BlackBerry
Published By: IntelliCorp     Published Date: Feb 12, 2015
Learn the basics of how to create a comprehensive and compliant background screening program that can help your organization reduce risk and promote a safe work environment.
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background checks, background screening, employment background check, employment verification, criminal background check, education verification, drug testing, employment screening
    
IntelliCorp
Published By: Symantec     Published Date: Oct 07, 2014
The rising intensity and sophisticated nature of cyber-attacks has created a precarious environment for businesses charged with protecting their customers’ personal data. In 2012, credit card and debit card fraud resulted in losses amounting to $11.27 billion. In January 2014 alone, a single cyber-attack exposed more than 105 million identities. To steal this data, one option is to target the point at which a retailer first acquires that card data – the Point-of-Sale (PoS) system. PoS systems are increasingly being targeted by these attackers, which is why it's more important than ever to protect these devices and the systems they are connected to. Read more into the research on these attacks in this Symantec Security Response special report.
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point of sale systems, cyber-attacks, precarious environment, fraud, personal data, pos, security response, security
    
Symantec
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