customer insights

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Published By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
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Deluxe
Published By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
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ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce
    
Ability Commerce
Published By: SAP     Published Date: May 18, 2014
Leading companies and technology providers are rethinking the fundamental model of analytics, and the contours of a new paradigm are emerging. The new generation of analytics goes beyond Big Data (information that is too large and complex to manipulate without robust software), and the traditional narrow approach of analytics which was restricted to analysing customer and financial data collected from their interactions on social media. Today companies are embracing the social revolution, using real-time technologies to unlock deep insights about customers and others and enable better-informed decisions and richer collaboration in real-time.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: Freshdesk     Published Date: Aug 15, 2016
Every helpdesk agent at every customer support team, anywhere in the world, dreams about Inbox Zero. However as most businesses grows from just a handful of support queries to hundreds of customers chocking the support hotline, they make the mistake of going on a hiring binge to reach that elusive promised land. The only problem? Hiring more support staff may not be the best way to scale up your customer support. This whitepaper talks about how you can scale your customer support without blindly scaling the team, with tips, ideas and insights like: - How to puncture the customer support hot-air balloon - Proactively identifying red flags and overloads - Top 4 things to know before you hire - Monitoring, understanding and reporting support trends - Tips to streamline your support process
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Freshdesk
Published By: Cisco     Published Date: Feb 23, 2016
Businesses in virtually every industry are using location data to better understand their customers and users. By knowing how people move through and interact with a venue, businesses can gain valuable insights to optimize their locations and engage customers at the point of decision. However, contextual customer information is only as valuable as its accuracy. And when it comes to capitalizing on location data, a meter is worth more than a kilometer.
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data, wireless, network manangement, customer engagement
    
Cisco
Published By: SAP     Published Date: May 03, 2016
Analyzing big data is critical for enterprises to serve customers and improve overall business performance.
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sap, forrester, data access, data, big data, customer insights, enterprise applications, data management
    
SAP
Published By: Dialpad     Published Date: Apr 19, 2016
Today, everything about the way we work has changed. Your employees, customers, and extended ecosystem have greater expectations than ever before, and the voice and unified communication solution you select is one of the most important decisions you can make toward a collaborative, connected, and productive workforce. This list gives you some of the most important questions to include in an RFP this year, as well as key insights about how these will play out for your business.
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communication, reporting, network management, business intelligence, business management, best practices, productivity
    
Dialpad
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: FICO     Published Date: Aug 27, 2012
Learn how successful retail organizations such as Coca Cola and Dell are using business rules management for marketing and merchandising operations programs to achieve customer centricity.
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customer centric marketing, business rulse management, fico, customer insights, customer actions, individualized marketing, business technology
    
FICO
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
A tool for finance leaders to unify disparate customer data with financial and strategic ROI If you’ve found yourself sweating in a smoky billiard room, wondering what role customer data should play in finance—as well as in your company’s long-term strategy—this eBook will help you hone your pool shark skills. Inside, you’ll find insights about…. • How to identify patterns in your customer portfolio, and why it matters. • Avoiding four critical data billiard blunders. • Key questions to ask while you’re segmenting your data. • How to tell if your portfolio segmentation strategy is working with the right reporting. This eBook will help you navigate the crowded billiard room of customer data and how you can use it to drive cross-functional value for your team.
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Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
Stories and statistics behind successful analytics projects The adoption of analytics across the enterprise is accelerating, and with good reason. Analytics can offer a competitive advantage by helping to identify growth opportunities, circumnavigate risk and improve customer relationships. These insights are becoming crucial parts of the business strategy for executives representing a wide array of industries. Check out our latest eBook to see how some of the world’s leading companies are using analytics to meet their needs. You’ll receive diverse examples of how organizations applied the latest statistical methodologies, such as: scorecard build, regression, decision trees, machine learning and material change to uncover meaning in data. The examples represent global brands across critical industries – Financial Services, Insurance, High-Tech, Aerospace, Manufacturing and others – where analytics helped answer their most challenging questions.
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Dun & Bradstreet
Published By: Oracle     Published Date: Aug 08, 2013
Oracle’s Global Customer Experience report surveyed more than 1,300 executives across 18 countries on the state of customer experience. This study, one of the largest of its type ever undertaken, yields crucial new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. Visit the Global Customer Experience Survey Microsite to read the complete research results or to use the CX Benchmarking tool to see where your organization stands.
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oracle, global customer experience, cx benchmarking, knowledge management, data management, business technology, data center
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Oracle’s Global Customer Experience report surveyed more than 1,300 executives across 18 countries on the state of customer experience. This study, one of the largest of its type ever undertaken, yields crucial new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. Visit the Global Customer Experience Survey Microsite to read the complete research results or to use the CX Benchmarking tool to see where your organization stands.
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customer experiences, customer service, oracle, rightnow cloud, cloud, crm, enterprise applications, business technology
    
Oracle
Published By: Adobe     Published Date: Oct 30, 2014
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, marketing research
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, marketing research
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, marketing research
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
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customer experience, customer loyalty, repeat sales, omni-channel customer, crm & customer care, marketing research, e-commerce, sales
    
SAP
Published By: IBM     Published Date: Jan 18, 2017
Many companies can't predict which customer they will retain or which customers will increase their spend. With predictive analytics they can. This knowledge brief from Aberdeeon Group highlights research findings that show organizations which apply predictive analytics are able to: Establish timely and accurate insights into customer behavior. Empower employees to do their jobs more effectively. Encourage more repeat business and higher wallet share
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predictive analytics, customer experience, customer relationships, customer retention, customer behavior, residual business
    
IBM
Published By: IBM     Published Date: Jan 27, 2017
In this era of digital transformation, business and IT leaders across all industries are looking for ways to easily and cost-effectively unlock the value of enterprise data and use it to deliver new customer experiences while fueling business growth. The digital economy is changing the way organizations gather information, gain insights, reinvent their businesses and innovate both quickly and iteratively.
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IBM
Published By: CA Technologies     Published Date: Jun 04, 2015
Enterprises that depend heavily on IT to deliver services to customers are constantly driven by market pressures to better develop and release new software features to meet growing demands. Facilitating the collaboration between development and IT operations and bringing application to market faster with high quality are crucial to today’s business success. This solution brief provides insights into the DevOps movement, why it matters and how you can cross the chasm to achieve better collaboration to deliver business value rapidly. You’ll learn how CA Technologies solutions for DevOps bring your portfolio of IT technology forward in a cadence of faster, more predictable releases, letting you confirm the results of each phase of the software life cycle toward positive business outcomes.
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CA Technologies
Published By: Oracle CX Sales Cloud     Published Date: Feb 05, 2016
Many potential customers and partners of Oracle Sales Cloud would like to understand from third parties if the claims Oracle makes about the product are accurate. Conducting extensive research, including interviewing customers, systems integrators, and others with firsthand experience of the application, has allowed Constellation to provide an objective view through three customer case studies. This report offers insights into four of Constellation’s primary business research themes, the Next-Generation Customer Experience, Technology Optimization and Innovation, Digital Marketing Transformation and the Future of Work.
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Oracle CX Sales Cloud
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