While most business is digital, most organizations still rely on paper for the “last foot” of the process: the sign-off. Continued reliance on paper-based signatures is fraught with risks, including impeding productivity, reducing visibility, hampering compliance?and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility.
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Published By: DocuSign
Published Date: Feb 13, 2017
Running fully digital processes is an imperative. Deals need to be closed anytime, anywhere and they need to be closed NOW. Learn how your organization can use DocuSign and Salesforce with mobile to accelerate transactions, reduce costs, and increase security and compliance – all while providing an enhanced customer experience.
Published By: Sitecore
Published Date: Feb 26, 2016
Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for any company carrying physical inventory.
This white paper explores how cloud-based e-signature technology can drastically reduce the time it takes to complete deal making process and at the same time improve customer satisfaction, document security, and more.
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind?
In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
Published By: Thismoment
Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
Financial services customers are increasingly going digital, but human assistance continues to play a pivotal role — especially in the purchase journey — and many banks still only allow customers to get this assistance over the phone or in a branch. To improve the customer experience, increase the productivity of frontline experts, and increase sales, eBusiness and channel strategy executives should consider weaving human advisors and digital technologies together with video banking. Success will require more than just a simple video call. eBusiness and channel strategy executives need to ensure that video banking capabilities let prospects collaborate effectively with an expert when and where they choose and that experts are supported by the right processes, tools, and training.
Published By: iKnowtion
Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
Published By: MuleSoft
Published Date: Oct 13, 2015
News Corporation, a global multimillion dollar media company, was facing serious challenges due to digital transformation. Learn how MuleSoft's approach to enterprise integration, API-led connectivity, helped them solve the following challenges:
-Changing consumer behavior impacting sales and advertising
-The urgent need to deliver content through mobile and other popular digital channels
-An aggressive timeline to launch new channels to gain readership and revenue
Published By: LiveHive
Published Date: Jan 20, 2015
In today’s online and social driven world the power has shifted from the seller to the buyer. Only 47% of information used during the purchase decision comes from the supplier. This decline in face to face selling has led to a rise in screen to screen interaction. For sales reps there’s now a need to not only communicate through digital content, but also to understand the impact of the materials they share. It’s a new era and sales reps require new tools to keep up with it.
This whitepaper will show you how your sales reps can employ new methods to find out how much a prospect knows, how interested and engaged they are, and where they are in the buying process. All in real time!