The Pro's and Con's of Frequency for online retailers.
There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Published By: Commvault
Published Date: Jul 06, 2016
Around-the-clock global operations, data growth, and server virtualization all together can complicate protection and recovery strategies. They affect when and how often you can perform backups, increase the time required to back up, and ultimately affect your ability to successfully restore. These challenges can force lower standards for recovery objectives, such as reducing the frequency of backup jobs or protecting fewer applications, both of which can introduce risk. High-speed snapshot technologies and application integration can go a long way toward meeting these needs, and they have quickly become essential elements of a complete protection strategy. But snapshot copies have often been managed separately from traditional backup processes. Features like cataloging for search and retrieval as well as tape creation usually require separate management and do not fully leverage snapshot capabilities. To eliminate complexity and accelerate protection and recovery, you need a solution
Wireless bar code and radio frequency identification (RFID) label printing is widely recognized by major retailers globally as an essential technology for enhancing store operations. The pages that follow detail the far-ranging benefits of wireless bar code and RFID printing, and present innovative wireless printing solutions from Zebra.
What opportunities are there for retailers to elevate the shopping experience and grow revenue? The Demandware Shopping Index takes a look at more than 400 million shoppers across the globe to identify trends and consider vital shopper metrics including frequency, conversion, average order values and much more. Download your free version of the Shopping Index today!
Published By: WebiMax
Published Date: Oct 29, 2014
In most use cases involving flash storage deployments, the business environment changes, driving a need for higher-performance storage. However, the case of Epic Systems Corporation software is the opposite—the storage requirements haven’t changed recently, but the options for addressing them have.
Epic, a privately-held company founded in 1979 and based in Verona,Wisconsin, makes applications for medical groups, hospitals and other healthcare organizations. Epic software typically exhibits high frequency,random storage accesses with stringent latency requirements. IBM has been working with Epic to develop host-side and storage-side solutions to meet these requirements. Extensive testing has demonstrated that the combination of IBM® POWER8™ servers and IBM FlashSystem™ storage more than meets the performance levels Epic recommends for the backend storage supporting its software implementations—at a cost point multiple times lower than other storage alternatives.
This Frost and Sullivan market research study comes at a time when DDoS attacks are accelerating in size, frequency and complexity. Though DDoS is not a new concern, the risk of DDoS attacks and the potential for damage is at an all-time high. As a result, DDoS mitigation is a top-of-mind consideration for IT and security organizations around the world, and demand for DDoS mitigation solutions is growing rapidly.
Published By: Neustar
Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
Download this executive summary of the 2015 Customer Experience Risk Study and learn:
-Why at-risk customers often account for over 10% of potential revenue
-How retailers miss over 80% of problem occurrences
-How to take a customer-value lens to understand problematic experiences
-How to measure on impact, as the frequency of issues can be deceiving
Published By: Blue Coat
Published Date: Nov 23, 2015
When it comes to mobile malware threats, 2015 was a vicious year. While the threats are familiar suspects, their complexity and frequency are at an all-time high, including instances of ransomware and stealthy insertions via spyware on devices. Learn how infections start; simple ways to strengthen corporate defenses; and what the future of mobile threats looks like.
A close look at the data provides a clear picture of how spammers vary their tactics to overwhelm traditional corporate email defenses, through changes in duration, frequency and intensity among others. This whitepaper will help you understand these threats to your business, and how MessageLabs provides a unique solution.
Published By: Silverpop
Published Date: Sep 19, 2011
With more people trying to squeeze more activities into a finite amount of time, it's no wonder that people say "time is money." And for marketers with less margin for error than ever, timing is literally money. So how do you deliver the right message at the right time and ensure your revenues don't melt away faster than a clock in a Dali painting?
Business needs, market trends, and customer demands are forcing IT teams to deploy applications at a rapid rate. The frequency of the deployments can invoke human errors, failed deployments, and outages. This paper will guide you through seven best practices that will strengthen the way applications are released to production.
Leaders care deeply about employee engagement. Most organizations measure it, why aren’t they equipped to address it?
Download our guide to gauge your organization’s effectiveness in measuring and improving employee engagement by focusing on four main categories:
• Are you measuring the right things at the right frequency?
• Did you get actionable insights?
• Are insights delivered to the right people—managers, not just HR leaders and the CEO
• Are people equipped to act quickly?
With every new data breach revealed or costly identity-theft case reported, confidence in data security and the protection of private identity information transactions — and overall trust — erodes. This loss of confidence in online services and reputation can have a direct impact on trust from end-users, customers, employees, partners, vendors and more.
With significant advances in criminal threats — both in sophistication and sheer frequency — all enterprises are urged to bolster defenses, authenticate digital identities and safeguard sensitive information.
Entrust offers five specific best practices — with emphasis on strong authentication, identity assurance, mobile enablement and general layered security — that can help protect against targeted attacks now and over the long term.
Published By: PC Mall
Published Date: Mar 03, 2012
Many service providers are turning to Canon for their own internal needs with increasing frequency. Such is the case with ScerIS, a technology leader in providing business process optimization through software development and consulting and services.
In today’s global economy, innovation matters. For teams to innovate rapidly and with great frequency, they must be able to clearly communicate and closely collaborate. Miscommunication, misunderstanding and misinterpretation only leads to costly errors, bottlenecked business processes and market misfires. Most of these issues are avoidable.
In today’s global economy, innovation matters. For
teams to innovate rapidly and with great frequency,
they must be able to clearly communicate and closely
collaborate. Miscommunication, misunderstanding and
misinterpretation only leads to costly errors, bottlenecked
business processes and market misfires. Most of these
issues are avoidable.
Published By: Delta Risk
Published Date: Jun 07, 2016
Nowhere else could that wise advice be more relevant than in contemplating the effects of cyber attacks on financial institutions. As stated in a recent issue of the FDIC’s Supervisory Insights, the risks presented by cyber attacks have become “one of the most critical challenges [in the last decade] facing the financial services sector due to the frequency and increasing sophistication of cyber attacks.” In just a year’s time, from 2014 to 2015, the occurrence of security incidents increased 38 percent as reported in a survey of 10,000 security, IT, and executive personnel. Just as concerning, the attackers perpetrating these breaches were able to compromise the victim organization within a matter of minutes in 60 percent of cases.