"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies.
Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down.
In this webinar, you'll learn:
*The biggest areas of opportunity for B2B social media
*The 3 types of social CMOs
*How to manage expectations and find your internal champions
*Real-world use cases and best practices from CMOs just like you
Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
To stay ahead of the competition in a global marketplace, firms are increasingly speeding up operations, in many cases adopting real-time systems and tools to allow for instant decision-making and faster business cycles. Download here to learn how.
Published By: Marketo
Published Date: Feb 07, 2017
Marketers are making leaps and bounds in their marketing maturity—from how they think about strategy to how they execute campaigns—and they are using technology to make it possible. This report, based on the responses from over 1,300 marketers, covers how marketers are practicing marketing today and highlights a few opportunities for them to act upon.
Download the report to get the full results of our survey, including how marketers:
Structure their global automation strategy
Plan their MarTech stack strategy
Use and scale their marketing channels
Measure their impact
Gartner’s Critical Capabilities for Human Capital Management (HCM) evaluates solutions in the context of specific, important use cases and provides a comparative analysis. SAP SuccessFactors received highest use case scores for Core HR+Talent HCM Suites for Larger Global Org and European HQ’d Midmarket HCM Suite.
This white paper, produced in collaboration with SAP, provides insight into executive perception of real-time business operations in North America. It is a companion paper to Real-time Business: Playing to win in the new global marketplace, published in May 2011, and to a series of papers on real-time business in Europe, Asia-Pacific and Latin America.
B/E Aerospace is the worldwide leading manufacturer of aircraft passenger cabin interior products and the leading global distributor of aerospace fasteners for commercial, business jet, and military markets. The company has leading worldwide market shares in all major product lines and serves virtually all of the world’s airlines, aircraft manufacturers, and leasing companies through its direct global sales and customer support organizations. Headquartered in Wellington, Florida, B/E Aerospace has grown to nearly 12,000 employees and 220 sites around the world and a true follow-the-sun model for global customer support.
Cisco's 2015 Mobility Landscape Survey provides new insights into how mid-market organizations globally are approaching mobility.
Specific objectives include:
• Discovering insights into current strategy and future plans
• Identifying priority mobility initiatives and top challenges
• Learning how IT and business leaders’ views, priorities, and objectives align and differ
• Building a global and local view from over 1400 total respondents and over 570 who consider themselves mid-market, across 14 countries in every geography
Keen and current language skills and attention to detail, as well as first-hand knowledge of cultural innuendo, local customer and market expectations would be essential. Read this case study to find out more.
Published By: MobileIron
Published Date: Apr 15, 2015
Ready or not, the global mobility trend is forcing enterprises to enable a mobile workforce with business productivity tools on any device, regardless of the underlying operating system. As mobile users increasingly demand the ability to use their own devices for everything personal and work-related, IT is quickly losing control over end-user technology decisions. Enterprises can no longer ignore this reality, especially given the explosive global demand for mobile devices. According to IDC, “the worldwide smartphone market reached a new milestone in the second quarter of 2014 (2Q14), moving past the 300 million unit mark for the first time in its history.” IDC also found that BlackBerry shipments were 78 percent lower than the previous year, which followed three consecutive quarters of sequential decline. It’s clear: The heyday of the locked-down corporate device is over. How can organizations prepare for what’s coming?
Published By: Skillsoft
Published Date: Apr 27, 2015
To compete in today’s global marketplace, employees at every level of your organisation need to understand the risks associated with a broad spectrum of compliance issues and feel empowered to make the right decisions - even when no one is watching.
Published By: Red Hat
Published Date: Jun 23, 2016
CA Technologies, a software company servicing the majority of the Global Fortune 500, wanted to help its internal development teams get its world-class apps to market faster. By using OpenShift Enterprise by Red Hat, CA Technologies was able to provide a Platform-as-a-Service (PaaS) for its internal teams to more quickly build and deploy Software-as-a Service (SaaS) applications for its external customers. Development times dropped from months to weeks in most cases. In addition, the new system offers maximum scalability by automatically spinning up or spinning down servers based on user load.
Published By: Red Hat
Published Date: Jun 23, 2016
Cisco is a leading provider of networking solutions that transform how people connect, communicate, and collaborate. A US $47 billion global company, Cisco develops intelligent networks and technology architectures for customers in industries ranging from government and military to healthcare and transportation. To help keep pace with rapidly changing customer demand, Cisco built its internal Lightweight Application Environment on OpenShift Enterprise by Red Hat. With this solution, Cisco IT delivers application middleware quickly and easily to internal developers through a self-service portal. Cisco has decreased time to market for new applications, streamlined the infrastructure using containers, increased operational efficiencies, and improved the developer experience.
Published By: Red Hat
Published Date: Jun 23, 2016
Amadeus is a leading provider of innovative technology solutions for the global travel industry. To meet changing customer demand, the €4 billion company needed a new computing platform that was highly available, flexible, and tolerant to infrastructure fluctuations. Amadeus chose OpenShift Enterprise by Red Hat as the foundation for its new application infrastructure. When the project is complete, Amadeus expects the cloud solution to decrease system latency for better customer service, increase platform availability, streamline operations through automation, and reduce time to market for new services.
Amid heightened volatility in global currency markets, companies involved in multi-currency transactions need to be extremely diligent about how they manage their exchange rate exposure. A sudden, unexpected market swing can have a major hit on a corporate balance sheet. Capable FX management involves much more than simply hedging against risk; in order to take the appropriate course of action, all levels of the organization need to be informed and involved—from the highest levels of corporate governance down. Download now to find out more!
Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
In April 2014, Nissan opened a new production plant in Rio de Janeiro, Brazil with an annual production capacity of 200,000 vehicles and 200,000 engines.
Along with a target of reaching 5% market share in Brazil by 2016, the plant’s opening was aligned with Nissan’s efforts to achieve 8% global market share, part of the “NISSAN POWER 88” five-year mid-term management plan initiated in 2011.
To help align their strategic and business goals with their use of technology, Nissan chose Red Hat JBoss BRMS to replace their legacy system.
Published By: Progress
Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
Companies are looking to their CFOs for strong leadership in developing corporate strategies and achieving growth. CFOs can meet these rising expectations by leveraging their knowledge of corporate data to extract valuable insights about customers, suppliers, partners and other stakeholders. Supported by analytics, CFOs can help their companies create a global, unified and clear view of their many relationships with customers and others to guide intelligent risk-taking and thoughtful investment—both necessary catalysts for growth. This capability will also enable the company, particularly its sales and marketing functions, to move faster and adapt more quickly to changing conditions. The 21st-century CFO is not only concerned with controlling costs and minimizing risk, but also with maximizing opportunities and generating growth. The right foundational technologies and organizational processes for data-driven decision making can help them achieve all of these strategic goals.
MarketBridge, a leading global provider of sales and marketing services, surveyed 493 senior and upper management-level business professionals in a variety of functional roles at leading international corporations to learn more about their company's language-learning needs. Please download this free white paper for more information.
Download this free report to learn why Frost & Sullivan selected Vidyo as the winner of the 2013 Global Video Conferencing Technology Leadership Award after evaluating the top three vendors in the market.