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Published By: Adobe     Published Date: Mar 21, 2017
Am 3. Mai 1978 um 12.33 Uhr New Yorker Ortszeit verschickte Gary Thuerk eine „Massen-E-Mail“, die ihn später als „Vater des Spam“ berühmt machen sollte – aus verständlichen Gründen bevorzugt er selbst eine Würdigung als „Vater des E-Marketing“.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
In der Zeit vor Mobilgeräten, Suchmaschinenoptimierung und Facebook konnten anonyme Verbraucher kostengünstig durch Print-Medien, TV und Radio sowie Außenwerbung erreicht werden. Allerdings war es aufgrund der ungenauen Zielgruppensegmentierung schwierig, den Erfolg von Werbeaktionen zu ermitteln. Die Identifizierung potenzieller Kunden per Direkt-Mail oder Telefon war zwar messbar, aber gleichzeitig kostenintensiver und nur mit viel Aufwand skalierbar.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
On 3 May 1978, Gary Thuerk sent an e-mail that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass e-mail inviting recipients to one of two West Coast product demos for a new line of computers.
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Adobe
Published By: Proofpoint     Published Date: Jun 12, 2017
Auch im Zeitalter der elektronischen Kommunikation unterliegen Unternehmen und Behörden umfangreichen gesetzIichen Archivierungspflichten, die sich allgemein aus dem Handels- und Steuerrecht, aber auch aus vielen spezialgesetzlichen Vorschriften ergeben.
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Proofpoint
Published By: Proofpoint     Published Date: Jun 12, 2017
Auch im Zeitalter der elektronischen Kommunikation unterliegen Unternehmen und Behörden umfangreichen gesetzIichen Archivierungspflichten, die sich allgemein aus dem Handelsund Steuerrecht, aber auch aus vielen spezialgesetzlichen Vorschriften ergeben.
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Proofpoint
Published By: Proofpoint     Published Date: Jun 12, 2017
Ransomware ist eine alte Bedrohung, die jüngst ein fulminantes Comeback machte. Diese Art von Malware, deren Namen auf dem englischen Wort für Lösegeld (ransom) beruht und auf die Zahlung verweist, die nach dem dem Kidnapping der Dateien von den Opfern geleistet werden muss, entwickelte sich schnell zu einem der beliebtesten Cyberangriffe. Nahezu ein Viertel aller E-Mail-Angriffe mit schädlichen Dokumentdateien enthalten derzeit einen Ransomware-Stamm namens „Locky“.
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Proofpoint
Published By: Proofpoint     Published Date: Jun 22, 2017
Doing all you can to ensure the security of Office 365 makes a lot of sense. As the volume and sophistication of advanced threats continues to evolve more rapidly than ever before, you must protect your people, data and brand from advanced attacks and compliance risks. Our security solutions provide you with industry-leading security, compliance and email continuity capabilities for your cloud based Office 365 deployment that far exceed Microsoft’s native protection. With Proofpoint, you can take advantage of the freedom, flexibility and cost savings of Office 365—without sacrificing your ability to keep users connected and protected. For more information, visit: www.proofpoint.com/office365
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security solutions, ransomware, security technologies, protection technologies, risk assessment, it security, server protection
    
Proofpoint
Published By: Proofpoint     Published Date: Jun 22, 2017
Doing all you can to ensure the security of Office 365 makes a lot of sense. As the volume and sophistication of advanced threats continues to evolve more rapidly than ever before, you must protect your people, data and brand from advanced attacks and compliance risks. Our security solutions provide you with industry-leading security, compliance and email continuity capabilities for your cloud based Office 365 deployment that far exceed Microsoft’s native protection. With Proofpoint, you can take advantage of the freedom, flexibility and cost savings of Office 365—without sacrificing your ability to keep users connected and protected. For more information, visit: www.proofpoint.com/office365
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security solutions, ransomware, security technologies, protection technologies, malicious email, it security, server protection
    
Proofpoint
Published By: Proofpoint     Published Date: Jun 22, 2017
Human targeted attacks continued to lead the pack in 2016. Attackers’ used automation and personalisation to increase the volume and click-through rates of their campaigns. Taking a page from the B2B e-marketer’s playbook, cyber criminals are adopting marketing best practices and sending their campaigns on Tuesdays and Thursdays when click-through rates are higher. Meanwhile, BEC and credential phishing attacks targeted the human factor directly--no technical exploits needed. Instead, they used social engineering to persuade victims into sending money, sensitive information and account credentials. Timing is everything—attackers know that hitting your employees with a well-crafted email at the just the right time produces the best results. Of course, this varies by region. So if you are responsible for worldwide SecOps, you need visibility into not only attack patterns but also when and which employees tend to click.
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security solutions, ransomware, security technologies, protection technologies, malicious email, it security, server protection
    
Proofpoint
Published By: MobileIron     Published Date: Mar 21, 2017
Over the past few years, organizations have used a variety of tools and technologies to enable basic mobile device management (MDM) and essential apps like email and calendar. But those capabilities are inadequate for companies that want to move beyond the basics and transform their business processes by securely moving apps and data to the cloud. For AirWatch customers, this means they should start evaluating leading enterprise mobility management (EMM) platforms like MobileIron in order to achieve their mobile transformation goals. Our platform is 100% focused on building today’s modern enterprise architecture, which is quickly shifting core business processes away from legacy technologies and standardizing on mobile devices and cloud services.
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MobileIron
Published By: Oracle (Hospitality)     Published Date: Mar 28, 2017
A loyalty program can deliver a number of important benefits to restaurants, coffee shops or other food and beverage operations. It provides restaurant operators with a way to reward customers and encourage repeat business. It is also an effective, measurable marketing tool – by gathering details about your guests, such as their e-mail address and location or date or birth, you can target them with promotions to help grow your revenue.
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recipe, food, restaurant, engagement, loyalty program, oracle
    
Oracle (Hospitality)
Published By: Mimecast     Published Date: Apr 18, 2017
"Your organization can’t survive without email. In turn, the data held within email is an invaluable resource for compliance, e-discovery and workflow efficiency purposes. And moving to the cloud involves its own set of challenges around preserving that content. It’s time to rethink archiving. Download our E-book, 5 Essentials for Cloud Archiving Success, to learn: - How to avoid common misconceptions about cloud email archiving - Ways to enable employee efficiency and productivity through archiving - Why every organization must be prepared for e-discovery and litigation "
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cloud, cloud archiving, email archiving, litigation
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"Whaling attacks have risen in recent months and these emails are more difficult to detect because they don’t contain a malicious hyperlink or attachment, and rely solely on social-engineering to trick their targets. In order to combat these attacks, organizations must be aware of the dangers presented by whaling, or CEO fraud, and put the right safeguards in place. Mimecast conducted a whaling attack survey with 500 organizations around the globe and the results were alarming. Read this report to learn: - The five key phases of a whaling attack - How to protect your organization from a whaling attack through company exercises, education, and technology. - What Mimecast is offering to combat these attacks in its industry-leading Targeted Threat Protection service."
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cyber security, cyber fraud, impersonation attacks, ceo fraud, whaling
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"Email impersonation attacks—also known as CEO fraud or whaling attacks—are a growing concern for organizations of any size. These scams have led to more than $2.3 billion in losses over the last three years.* Think you’re safe on your own? Snap out of it! Download the Mimecast E-book Whaling: Anatomy of an Attack to learn the facts about these damaging and costly threats—and how you can stop them."
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email security, email fraud, whaling, mimecast, loss prevention
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"To tackle today’s cyber threats, IT security leaders must rethink traditional security strategies. Email security in particular has become a victim of its own success and requires a radical rethink, having played a key role in several high-profile security breaches. Today’s threats, like spear-phishing, are designed to bypass traditional Secure Email Gateway defenses, often taking advantage of end users who are considered the weakest link in business email security armor. A zero-trust approach to email security is needed. This white paper discusses how: - CISO’s should carefully assess email security as part of a strategic security review - IT Managers can evaluate the state of current email defenses and take tactical action to strengthen them - Security Administrators can deliver best-practice defense in depth for email - Organizations can remove a reliance on trust to more effectively protect information, their network and employees. "
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email security, cyber threats, it security, phishing
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"With over 112 billion emails sent and received on a daily basis, email continues to be the dominant form of business communication. Organizations must formulate a strategy for not just storing email but meeting compliance requirements, responding to litigation requests and providing instant access to these important conservations. While this has traditionally been accomplished with on-premises technology, the cloud has transformed archiving by delivering new capabilities at lower costs. Read the whitepaper for key takeaways: - The emergence of email archiving as a business requirement - The challenges associated with traditional on-premises solutions - How the cloud has changed email archiving - How organizations can benefit from it"
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email archiving, cloud, cloud based infrastructure, cyber security, cloud security
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
451 Research independent analysts review Mimecast’s Targeted Threat Protection suite of email security services. This report provides detailed descriptions of the various email threat vectors: attachments, links and phishing and how Mimecast email security services work to thwart these attacks. The report covers an overview of the market and specifics on Mimecast services: Impersonation Protect, Attachment Protect, and URL Protect.
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email fraud, threat protection, mimecast, cyber security, email security
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"Learn Office 365™ Migration Risks and How to Avoid a SaaS Monoculture. When considering a move to Office 365, organizations must be aware of several significant risks to their email infrastructure. The cloud may seem like a simple, cost-effective alternative to on-premises email, but continuity and security issues cannot be overlooked. Download the E-book to learn more about how to avoid cloud email headaches."
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office 365, email security, cloud, cloud security, email infrastructure
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"It’s no secret that organizations find themselves the target of increasingly sinister and highly sophisticated phishing, spear-phishing, whaling and ransomware attacks. While risks are clearly mounting, many organizations still aren’t keeping up with the challenge. Download Resetting Your Email Security Strategy to learn: - How employees are your first and last line of defense in attacks and why proper education is key. - How you can fix your processes against modern threats like whaling - The critical role of today’s cyber security technologies - Why your security strategy is doomed to failure without strong leadership"
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email security, ransomware, phishing, whaling, security strategy
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"Secure Your Move To Cloud-Based Email With A Trusted Third-Party Security Service Provider Email is an essential component of business activity and workforce enablement. As cost, scale, flexibility, and usability become more important, organizations are seeking cloud-based email systems to support their workforces. Although cloud-based email investments provide financial and operating benefits, they do raise several security challenges. This report suggests that few firms understand or prepare upfront for the security challenges prior to their migration to a cloud environment. Download the study to learn more."
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forrester, cloud security, email security, cloud-based email, cloud environment
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"Looking to achieve regulatory compliance? Legal risk mitigation? Information governance? Workflow efficiency imperatives? Download this white paper from Enterprise Management Associates (EMA) for a checklist for evaluating email archiving solutions. This white paper also provides insights offered by IT professionals about their experiences with Mimecast and the cost savings experienced."
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email archiving, mimecast, risk mitigation, information governance
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
Mimecast research finds that Office 365 adoption is growing quickly around the globe with 87% of respondents already using Exchange Online or planning to use it within the next twelve months. The survey also finds that email is an important communication channel with over 85% viewing email as critical to the organization. Whether your organization is already on Office 365, executing or planning a migration, this report reveals insights that can help make email more secure and resilient.
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mimecast, office 365. email communication, email security, client communication
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"Email-borne insider threats both accidental and malicious are a real and ongoing problem for organizations. A recent commissioned study conducted by Forrester Consulting reveals many firms have experienced some form of insider security incident in the past 24 months. Download this report to get the findings. Discover Forrester’s perspective on internal threats and how organizations are responding and how they should be responding."
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forrester, insider security, cyber security, internal threats, email fraud
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"Not all email security systems perform the same. Lots of false negatives get let through. That’s what Mimecast found in its new email security risk assessment (ESRA), an inspection of incumbent email security systems to uncover the number, type and severity of threats getting into organizations. Download our report of ESRA tests to see the threats that Mimecast catches and other email security systems miss."
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mimecast, email security, cyber security, email fraud, organizational threats
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"Your Email & The EU GDPR GDPR changes how organizations need to protect personal data, including data contained in email and contact databases. Regardless of physical location, you must be in GDPR compliance for EU resident personal data by May 2018. Download the white paper to learn: - The unprecedented level of effort required for collecting and processing personal data - The specific security, privacy and protection requirements to comply with GDPR - How a majority (58%) of mid-sized and large organizations have a poor understanding of the wide scope of the regulation and associated penalties"
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gdpr, email, personal data, security, data protection
    
Mimecast
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