market data

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Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
Creating predictive analytics from alternative data has become the current focus of the biggest quant trading firms in the industry The democratization of financial services data and technology, together with more intense competition, makes the needs of today’s market participants vastly different from those of previous generations. Firms must locate untapped sources of data for both public and non-public companies. This alternative data, such as payment data and other non-public information, from sources beyond the common channels, can be a predictive indicator of market performance; a difference maker in assisting firms as they develop models to evaluate their investments. By combining our unique data sets with advanced analytics, traders, analysts and managers can seek predictive signals and actionable information utilizing their own models. View our research report to learn how alternative data, our 'Information Alpha,' can help you earn differentiated investment returns.
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Dun & Bradstreet
Published By: Entrust Datacard     Published Date: Apr 26, 2017
Research in the SSL/TLS security market points to a growing need for securing web applications with high assurance certificates issued by a reputable Certification Authority (CA). The integrity of the CA and the extended services offered through a certificate management platform (CtaaS) can produce a truly secure IT environment for website transactions according to industry analysts, Frost & Sullivan, in their in-depth analysis, SSL/TLS Certificates Market, Finding the Business Model in an All Encrypt World. Organizations want to avoid the negative publicity associated with security breaches and customers want to be assured of data protection when making online transactions. In this condensed report, catch the highlights of current industry trends and the ever important need to secure your server with a reputable CA.
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Entrust Datacard
Published By: Adobe     Published Date: Mar 21, 2017
A few years ago, the fourth largest credit union in Illinois embarked on a marketing makeover. In just one year, Baxter Credit Union (BCU) upgraded its outdated campaign management system and harnessed its scattered member data, creating more meaningful customer experiences and increasing profitability.
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Adobe
Published By: Oracle (Hospitality)     Published Date: Mar 28, 2017
The complexities of distribution make it a most daunting challenge. Indeed, for hoteliers, mastering it might be akin to finding the industry’s Holy Grail. Consider the task’s many facets: Maximizing exposure to attract new customers and establish presence in markets, both near and far, requires contracts and integration with an everchanging cast of OTAs and metasearch companies. Evaluating voluminous amounts of data for rate management practically defines “paralysis by analysis.” And demonstrating online capabilities that can adapt to the ever-changing demands of today’s consumers – who expect everything to be faster, better and cheaper than yesterday.
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cloud, distribution, hoteliers, oracle
    
Oracle (Hospitality)
Published By: Oracle     Published Date: May 05, 2017
Many companies today have relegated their sales organizations to the end of the line of data intelligence and technology investments.
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Oracle
Published By: IBM     Published Date: Apr 18, 2017
The data integration tool market was worth approximately $2.8 billion in constant currency at the end of 2015, an increase of 10.5% from the end of 2014. The discipline of data integration comprises the practices, architectural techniques and tools that ingest, transform, combine and provision data across the spectrum of information types in the enterprise and beyond — to meet the data consumption requirements of all applications and business processes. The biggest changes in the market from 2015 are the increased demand for data virtualization, the growing use of data integration tools to combine "data lakes" with existing integration solutions, and the overall expectation that data integration will become cloud- and on-premises-agnostic.
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data integration, data security, data optimization, data virtualization, database security, data analytics, data innovation
    
IBM
Published By: IBM     Published Date: Apr 10, 2017
"Finding the right monetization model doesn’t have to be difficult... if you have the right provider. Identifying the right provider now is critical for your monetization strategy, even if it changes over time. Download this exclusive brochure from IBM Cloud Video’s OTT Success Series to learn: -The importance of planning for multiple billing and payment options across multiple international markets and currencies -The critical behind-the-scenes role of asset markup for dynamic advertising insertion -How to understand (and fulfill) metadata demands that differ by distribution avenue"
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ibm cloud video, monetization model, billing, payment, metadata demands, distribution avenues, advertising
    
IBM
Published By: IBM     Published Date: May 22, 2017
An investment firm is only as good as its data and its ability to leverage that data to make smart trades. A firm’s ability to differentiate itself in meeting market needs and bringing new products to market all hinge on its ability to squeeze maximum value out of all available data. But when it comes to implementing the right technology and processes to support a data-reliant business, those three factors present tremendous challenge
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cloud optimization, cloud efficiency, cloud management, cloud assurance, cloud visibility, enterprise management, data management
    
IBM
Published By: Viavi Solutions     Published Date: Apr 14, 2017
Growing in number and becoming increasingly more malicious, security threats and attacks pose a severe threat to the survival of a business. Security operations teams need to leverage every available tool to respond more quickly and effectively to these incidents. While network packet capture and forensic analysis has traditionally been used by network operations, such a tool can also help security teams augment existing defenses and get on top of these threats. Given the hostile IT security environment, close collaboration between these groups is crucial to overall IT organizational success. This white paper explains the importance of packet capture and forensic analysis to security operations, examines the dynamics of this growing collaboration between security and network teams, and explores a leading platform in this market from Viavi Solutions.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management, data breach
    
Viavi Solutions
Published By: Viavi Solutions     Published Date: Apr 14, 2017
In the age of information, staying on top of emerging threats requires IT teams to leverage existing tools in innovative ways, such as applying deep packet inspection and analysis from performance monitoring solutions for advanced security forensics. Based on recent insight gathered from 322 network engineers, IT directors and CIOs around the world, 85 percent of enterprise network teams are now involved with security investigations, indicating a major shift in the role of those teams within enterprises. Large-scale and high-profile security breaches have become more common as company data establishes itself as a valuable commodity on the black market. As such, enterprises are now dedicating more IT resources than ever before to protect data integrity.
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network security, security validation, technical security, cyber attacks, database security, it security, traffic analytics, data report
    
Viavi Solutions
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
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content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion
    
Adlib Software
Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
    
StrongMail
Published By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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whatcounts, email marketing, subscriber lists, email database, databasing
    
WhatCounts
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
    
Mindfire
Published By: HP     Published Date: Dec 03, 2015
The 2015 Service Virtualization Market Snapshot™ REPORT by Voke Research provides real-world data to help you justify the investment in service virtualization.
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service virtualization, data, market snapshot, voke research, software development, knowledge management
    
HP
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
Published By: SAP     Published Date: May 18, 2014
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: HPE     Published Date: Mar 02, 2016
For small and midsize businesses, the realities of a dynamic marketplace and ever-changing customer expectations pose continual challenges and opportunities. Big Data, the cloud and mobility are changing the way information moves and connections are made across the organization, offering productive potential while promising competitive advantage. But adoption of these advanced technologies will require a transformation in the capacities, functions and methods of IT.
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HPE
Published By: Dell EMC     Published Date: Nov 03, 2016
IT managers are struggling to keep up with the “always available” demands of the business. Data growth and the nearly ubiquitous adoption of server virtualization among mid-market and enterprise organizations are increasing the cost and complexity of storage and data availability needs. This report documents ESG Lab testing of Dell EMC Storage SC Series with a focus on the value of enhanced Live Volume support that provides always-available access with great ease of use and economics.
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storage, data, sql, architecture
    
Dell EMC
Published By: Dell EMC     Published Date: Nov 08, 2016
Time-to-market, consolidation, and complexity struggles are a thing of the past. Join yourpeers in database storage nirvana with the Dell EMC All-Flash portfolio, powered by Intel® Xeon® processors.
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database, consolidation, capacity, storage, complexity
    
Dell EMC
Published By: Hewlett Packard Enterprise     Published Date: Jul 12, 2016
For small and midsize businesses, the realities of a dynamic marketplace and ever-changing customer expectations pose continual challenges and opportunities. Big Data, the cloud and mobility are changing the way information moves and connections are made across the organization, offering productive potential while promising competitive advantage. But adoption of these advanced technologies will require a transformation in the capacities, functions and methods of IT.
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best practices, business optimization, business management, application management, enterprise application, business intelligence, productivity
    
Hewlett Packard Enterprise
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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business technology, data center
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud, data, team structure, customer
    
Oracle
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