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Published By: Entrust Datacard     Published Date: Apr 26, 2017
Research in the SSL/TLS security market points to a growing need for securing web applications with high assurance certificates issued by a reputable Certification Authority (CA). The integrity of the CA and the extended services offered through a certificate management platform (CtaaS) can produce a truly secure IT environment for website transactions according to industry analysts, Frost & Sullivan, in their in-depth analysis, SSL/TLS Certificates Market, Finding the Business Model in an All Encrypt World. Organizations want to avoid the negative publicity associated with security breaches and customers want to be assured of data protection when making online transactions. In this condensed report, catch the highlights of current industry trends and the ever important need to secure your server with a reputable CA.
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Entrust Datacard
Published By: Adobe     Published Date: Mar 21, 2017
A few years ago, the fourth largest credit union in Illinois embarked on a marketing makeover. In just one year, Baxter Credit Union (BCU) upgraded its outdated campaign management system and harnessed its scattered member data, creating more meaningful customer experiences and increasing profitability.
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Adobe
Published By: Oracle (Hospitality)     Published Date: Mar 28, 2017
The complexities of distribution make it a most daunting challenge. Indeed, for hoteliers, mastering it might be akin to finding the industry’s Holy Grail. Consider the task’s many facets: Maximizing exposure to attract new customers and establish presence in markets, both near and far, requires contracts and integration with an everchanging cast of OTAs and metasearch companies. Evaluating voluminous amounts of data for rate management practically defines “paralysis by analysis.” And demonstrating online capabilities that can adapt to the ever-changing demands of today’s consumers – who expect everything to be faster, better and cheaper than yesterday.
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cloud, distribution, hoteliers, oracle
    
Oracle (Hospitality)
Published By: IBM     Published Date: Apr 18, 2017
The data integration tool market was worth approximately $2.8 billion in constant currency at the end of 2015, an increase of 10.5% from the end of 2014. The discipline of data integration comprises the practices, architectural techniques and tools that ingest, transform, combine and provision data across the spectrum of information types in the enterprise and beyond — to meet the data consumption requirements of all applications and business processes. The biggest changes in the market from 2015 are the increased demand for data virtualization, the growing use of data integration tools to combine "data lakes" with existing integration solutions, and the overall expectation that data integration will become cloud- and on-premises-agnostic.
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data integration, data security, data optimization, data virtualization, database security, data analytics, data innovation
    
IBM
Published By: MarkLogic     Published Date: Jun 19, 2017
There is opportunity in the ongoing turbulence throughout the financial industry; however, regulatory and compliance challenges absorb resources and distract focus away from growth. Download white paper to learn about a smart approach to data and innovative tools that build resilience into a business looking to not just weather the storm, but seize the advantage. Overview: - Executive Summary - Challenges of Financial Markets Today - The Need for a 360-View of Data - How to Deliver: Increased Transparency Adapt to Evolving Regulations Improve Compliance and Lower Cost - Solution Architecture for Regulatory Reporting - Case Study: Adapting to Regulatory Complexity "Disparate systems led to frequent cycles spent correcting errors within the data”.
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banking, financial services, data management, silos, data strategy, transparency, data governance, regulation
    
MarkLogic
Published By: IBM     Published Date: Apr 10, 2017
"Finding the right monetization model doesn’t have to be difficult... if you have the right provider. Identifying the right provider now is critical for your monetization strategy, even if it changes over time. Download this exclusive brochure from IBM Cloud Video’s OTT Success Series to learn: -The importance of planning for multiple billing and payment options across multiple international markets and currencies -The critical behind-the-scenes role of asset markup for dynamic advertising insertion -How to understand (and fulfill) metadata demands that differ by distribution avenue"
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ibm cloud video, monetization model, billing, payment, metadata demands, distribution avenues, advertising
    
IBM
Published By: IBM     Published Date: May 22, 2017
An investment firm is only as good as its data and its ability to leverage that data to make smart trades. A firm’s ability to differentiate itself in meeting market needs and bringing new products to market all hinge on its ability to squeeze maximum value out of all available data. But when it comes to implementing the right technology and processes to support a data-reliant business, those three factors present tremendous challenge
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cloud optimization, cloud efficiency, cloud management, cloud assurance, cloud visibility, enterprise management, data management
    
IBM
Published By: IBM     Published Date: May 23, 2017
This paper is on impact of the new features now available with version 11.1. It covers the use of DB2 within hybrid cloud environments.
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encryption, application development, operating system, market intelligence, data governance, data migration, data quality, ibm
    
IBM
Published By: Viavi Solutions     Published Date: Apr 14, 2017
Growing in number and becoming increasingly more malicious, security threats and attacks pose a severe threat to the survival of a business. Security operations teams need to leverage every available tool to respond more quickly and effectively to these incidents. While network packet capture and forensic analysis has traditionally been used by network operations, such a tool can also help security teams augment existing defenses and get on top of these threats. Given the hostile IT security environment, close collaboration between these groups is crucial to overall IT organizational success. This white paper explains the importance of packet capture and forensic analysis to security operations, examines the dynamics of this growing collaboration between security and network teams, and explores a leading platform in this market from Viavi Solutions.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management, data breach
    
Viavi Solutions
Published By: Viavi Solutions     Published Date: Apr 14, 2017
In the age of information, staying on top of emerging threats requires IT teams to leverage existing tools in innovative ways, such as applying deep packet inspection and analysis from performance monitoring solutions for advanced security forensics. Based on recent insight gathered from 322 network engineers, IT directors and CIOs around the world, 85 percent of enterprise network teams are now involved with security investigations, indicating a major shift in the role of those teams within enterprises. Large-scale and high-profile security breaches have become more common as company data establishes itself as a valuable commodity on the black market. As such, enterprises are now dedicating more IT resources than ever before to protect data integrity.
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network security, security validation, technical security, cyber attacks, database security, it security, traffic analytics, data report
    
Viavi Solutions
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: Bizible     Published Date: Jun 09, 2017
How much is marketing contributing to revenue? Learn how to report intelligently to your CEO using marketing attribution.
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marketing attribution, revenue attribution, b2b attribution, marketing anaytics, full-funnel marketing, b2b marketing, multi-touch attribution, omni-channel attribution
    
Bizible
Published By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation
    
Bizible
Published By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
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content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion
    
Adlib Software
Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
    
StrongMail
Published By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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whatcounts, email marketing, subscriber lists, email database, databasing
    
WhatCounts
Published By: IBM     Published Date: Apr 03, 2017
Businesses today certainly do not suffer from a lack of data. Every day, they capture and consume massive amounts of information that they use to make strategic and tactical decisions. Yet organizations often lack two critical capabilities when it comes to making the right decisions for the business: the ability to make accurate predictions about the future, and to then use those predicted insights in conjunction with organizational goals to identify the best possible actions they should take. The combination of predictive analytics and decision optimization provides organizations with the ability to turn insight into action. Predictive analytics offers insights into likely scenarios by analyzing trends, patterns and relationships in data. Decision optimization prescribes best-action recommendations given an organization’s business goals and business dynamics, taking into account any tradeoffs or consequences associated with those actions.
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predictive analytics, analytics, data analytics, financial marketing, market analytics, data resources, data optimization
    
IBM
Published By: IBM     Published Date: Apr 03, 2017
Predictive analytics is powerful. It can help drive significant improvement to an organization’s bottom line. Look for ways to use it to grow revenue, shrink costs and improve margins. Provide a platform that enables your data scientists to work efficiently using tools and algorithms they prefer. Enhance your analyses with internal and external data, structured and unstructured data. Then make the analytics accessible in order to reap the full benefits of these valuable analyses. Stay ahead of the curve in your market with predictive analytics, and give your organization a competitive advantage and an improved bottom line.
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predictive analytics, analytics, data analytics, financial marketing, market analytics, data resources
    
IBM
Published By: IBM     Published Date: Apr 07, 2017
Data science platforms are engines for creating machine-learning solutions. Innovation in this market focuses on cloud, Apache Spark, automation, collaboration and artificial-intelligence capabilities. We evaluate 16 vendors to help you make the best choice for your organization. This Magic Quadrant evaluates vendors of data science platforms. These are products that organizations use to build machine-learning solutions themselves, as opposed to outsourcing their creation or buying ready-made solutions.
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations
    
IBM
Published By: SAS     Published Date: Apr 25, 2017
Are you a marketing leader on the path to modernizing your marketing organization? Are you a marketing analyst championing analytical transformation in your campaigns? If you answered yes to either question, this e-book is for you. It offers a practical account of how to create a new marketing culture that adds value through data and analytics. You’ll meet marketing leaders from Comerica, Lenovo, RCI, SAS and Visa – and read how they’re implementing analytics, redefining marketing strategies and transforming their cultures. By sharing their perspectives, we hope to provide a new set of best practices to guide your analytical transformation – and to help you reinvent your marketing organization for the digital age.
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SAS
Published By: Bronto     Published Date: May 18, 2017
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient? Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
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bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices
    
Bronto
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
    
Mindfire
Published By: HP     Published Date: Dec 03, 2015
The 2015 Service Virtualization Market Snapshot™ REPORT by Voke Research provides real-world data to help you justify the investment in service virtualization.
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service virtualization, data, market snapshot, voke research, software development, knowledge management
    
HP
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
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