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Published By: Bloomberg     Published Date: Nov 29, 2010
An open symbology framework for financial instrument identifiers can automate and accelerate transaction processes while driving out costs and introducing higher levels of transparency for effective risk management. Bloomberg explores open symbology in the securities industry. *Whitepaper content is specific to Financial Industry Executives*.
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bloomberg, open symbology, market identifiers, financial instruments, analytics, marketing, capital, taxes
    
Bloomberg
Published By: Bloomberg     Published Date: Dec 14, 2010
An open symbology framework for financial instrument identifiers can automate and accelerate transaction processes while driving out costs and introducing higher levels of transparency for effective risk management. Bloomberg explores open symbology in the securities industry. *Whitepaper content is specific to Financial Industry Executives*.
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bloomberg, open symbology, market identifiers, financial instruments, analytics, marketing, capital, taxes
    
Bloomberg
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
As marketers, we’ve come to depend on RFM – recency, frequency, and monetary value – as a factor in creating personalized engagements with customers. But while RFM can help you deliver personalized experiences, it rarely delivers on the increasingly critical promise of real-time marketing. RFM only provides marketers with a partial slice of the customer view. It only tells a portion of the story. At Evergage, we look beyond RFM and apply a different formula – RPI, or Relationship, Persona, and Intent. Together, these identifiers offer you a more immediately actionable view of the customer.
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evergage, marketing technology, rpi, rfm, real time, real time marketing, customer experience, online marketing
    
Evergage, Inc.
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