marketing tools

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Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite
Published By: Pitney Bowes     Published Date: Dec 11, 2008
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
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pitney bowes, co-op marketing tools, trade marketing, program controls, marketing funds management, market development funds, business development funds
    
Pitney Bowes
Published By: Bronto     Published Date: Jul 10, 2017
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy. A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. Let’s take a closer look at these techniques and how they can boost your marketing efforts and success. We’ll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.
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artificial intelligence, commerce marketing, branding
    
Bronto
Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi
    
Bronto
Published By: AdRoll     Published Date: Jul 11, 2017
This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and types of strategies organisations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.
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marketing attribution, adroll, marketing strategies, efficiency
    
AdRoll
Published By: Kaon     Published Date: Feb 01, 2012
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
CMOs know that a consistent and concise product story is critical to maintaining a product's market position. Learn why they're turning to virtual product demonstrations to tell a convincing cross channel story that accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
Savvy marketers are looking for ways to reuse interactive content across multiple platforms and venues to save money. Learn how virtual product demonstrations can be CREATED ONCE and reused ANYWHERE to reduce costs and accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon
Published By: Kaon     Published Date: Feb 01, 2012
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon
Published By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon
Published By: Adobe     Published Date: Jan 27, 2014
Tools and Technology: The Social Marketing Playbook
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social media, social media marketing, social technology, social reach, social vendors
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics.
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mobility, business intelligence, multi-channel analytics, mobile marketing
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
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cross channel, campaign management, campaign management tools, internet marketing
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
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cross channel, campaign management, campaign management tools
    
Adobe
Published By: Socialbakers     Published Date: Aug 05, 2015
The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.
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social media, social business, customer care, recruitment, recruitment strategies, marketing tools, social techniques, social media strategy
    
Socialbakers
Published By: IBM     Published Date: Oct 20, 2015
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.
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ibm, marketing, analytics, planning, data management, business technology, marketing research, research
    
IBM
Published By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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ibm, sports, marketing, data, analytics, digital marketing, mobile marketing, online video marketing
    
IBM
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst
    
TimeTrade Systems Inc.
Published By: Google Analytics     Published Date: Jul 28, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
Tags : 
    
Google Analytics
Published By: Brightcove     Published Date: Sep 17, 2014
Increase conversions by making video a seamless part of your content marketing.
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marketing automation, content marketing, marketing automation tools, video engagement metrics, emerging marketing
    
Brightcove
Published By: IBM     Published Date: Mar 04, 2016
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics
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marketing analytics, data, ibm, best practices, effective planning
    
IBM
Published By: IBM     Published Date: Jan 19, 2017
Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways: 1. Complete projects, fast 2. Work with outside contractors and agencies, securely 3. Access files here, there and everywhere 4. Equip sales team with winning tools 5. Distribute campaign content easily
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ibm, marketing, box, ibm box, campaigns, knowledge management, business technology, traditional marketing
    
IBM
Published By: Facebook     Published Date: Mar 07, 2012
Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.
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facebook, social media, marketing, emerging marketing, social media marketing, business tools
    
Facebook
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