This solution needs to reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest viewing quality possible. Missteps in online video strategy can have a long-lasting effect on audience perceptions, not only of the video experience – but also on the brand being represented.
Akamai has delivered the world’s largest and most viewed live events for nearly 15 years. Leveraging this experience, Akamai’s Media Services Live solution helps simplify the live streaming experience for content producers without sacrificing streaming quality, format coverage or content security. Read on to find out more.
Published By: Progress
Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
For hotel executives in the midst of, arguably, the most disruptive transformation of their industry, there is a litany of reasons: Global competition. Intense cost-control pressures. Cybersecurity threats. Social media challenges. Relentless IT updates.
Are you thinking about moving your contact centre to the cloud but have concerns about performance, availability and security? Download our whitepaper to learn how to get the reliability you need from your cloud contact center software.
In this whitepaper you will learn:
The key benefits of cloud contact centres
Three key perceived risks
Which tests should be performed to ensure availability
How to select a cloud vendor that you can depend on
Are you a sales manager who’s new to inside sales? Or, are you already running an inside sales team but just want to polish up your knowledge? The Ultimate Guide to Inside Sales is the place to start. You’ll learn how to staff, train, organize and motivate your inside sales team for peak performance.
Welcome to the complete guide on inside sales. Everything you need to know to staff, train, organise, motivate and optimise your inside sales team for peak performance is in this guide. The guide has been specially crafted to walk you through building and growing a highly successful inside sales team and give you actionable insights and tips to start making improvements today.
In this guide you will learn:
• How to identify your key inside sales roles
• How to hire the best talent to accelerate your sales performance
• How to coach your inside sales teams
• How to craft your sales funnel for deeper insight into sales performance
• How to structure your team’s daily activity to improve ac
Delivering personalised service for every customer is ultimate goal for most contact centres. Understanding who your customers are, tailoring the service you deliver to them and treating them as the individuals they are will improve customer satisfaction.
Download our solution guide to find out:
• How to deliver exceptional personalised service to every customer
• How your telephony and Salesforce can work together to streamline service operations
• How it all works in 5 customer service examples.
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
Read the Adobe white paper to learn:
• How metadata can help increase brand consistency across multiple channels and devices
• Why marketers need digital asset tools that increase responsiveness to consumers in real time
• The importance of rich media in delivering personalized content that deepens customer connections
News Corp is expanding its media business to include online real estate services, digital ad tech, and marketing solutions. Okta helps all those business units share content and products, so that the company can realize the value of acquisitions more quickly.
A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Growing in number and becoming increasingly more malicious, security threats and attacks pose a severe threat to the survival of a business. Security operations teams need to leverage every available tool to respond more quickly and effectively to these incidents. While network packet capture and forensic analysis has traditionally been used by network operations, such a tool can also help security teams augment existing defenses and get on top of these threats. Given the hostile IT security environment, close collaboration between these groups is crucial to overall IT organizational success.
This white paper explains the importance of packet capture and forensic analysis to security operations, examines the dynamics of this growing collaboration between security and network teams, and explores a leading platform in this market from Viavi Solutions.
NPMD solutions are typically not directly involved in the actual card cardholder transaction. However, given that many can potentially capture and transmit cardholder data they must be viewed as an integral part of a business’ PCI DSS compliance strategy, especially when investigating data breaches for the purposes of reporting or remediation.
Therefore, beyond satisfying your service delivery monitoring and troubleshooting requirements, be sure to verify your NPMD solution protects cardholder data and aids your efforts in PCI DSS compliance.
In the age of information, staying on top of emerging threats requires IT teams to leverage existing tools in innovative ways, such as applying deep packet inspection and analysis from performance monitoring solutions for advanced security forensics.
Based on recent insight gathered from 322 network engineers, IT directors and CIOs around the world, 85 percent of enterprise network teams are now involved with security investigations, indicating a major shift in the role of those teams within enterprises. Large-scale and high-profile security breaches have become more common as company data establishes itself as a valuable commodity on the black market. As such, enterprises are now dedicating more IT resources than ever before to protect data integrity.
75% of brands now pay to promote their Facebook posts,1 and
that number will only continue to rise over the next few years.
Why pay for ads when Facebook is technically a “free” social
network? Well, you may have noticed that your organic posts
on Facebook are reaching fewer and fewer people every
day (and probably not getting the engagement they deserve,
either). That’s because organic reach for brand pages has hit an
all time low at around 2%, and organic reach per post continues
to decline rapidly every single day.1 Last year, SocialFlow saw a
42% drop in organic reach per post in just five months.
Published By: AppNexus
Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions.
However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel.
Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn:
• How to rapidly build an omni-channel solution for your clients
• How AppNexus can help your platform reach your marketer’s customers most cost-effectively
• How AppNexus ensures complete security for your client’s CRM data assets
Businesses expect IT management to demonstrate their contributions to end-user benefits and the bottom line while addressing immediate needs and long-term performance management goals. This white paper presents IT2020, a new performance management paradigm for meeting both of these expectations.
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines.
Read Finding the Perfect Image, and learn how the right stock service can help you:
• Spend less time on processes and more time on creating experiences
• Keep pace with every channel, including social media
• Scale creative production to meet the demands of enterprise
McAfee threat management solutions can cut through the grey to provide a clear understanding of risk so immediate corrective actions are taken. Tight integration between solutions optimizes security operations response and efficiency with visibility and action.
Kirk Davis, Information Security Director, Vidant Health, says that the integration of McAfee threat management products allows his business to protect and remediate against threats while focusing on the business.