Published By: Dell EMC
Published Date: Feb 23, 2017
In ESG research conducted shortly after the announced acquisition of EMC by Dell, 65% of the respondents indicated that they expected to benefit from more complete and innovative solutions from the combined company.1 That’s not surprising, given the complementary strength of their respective portfolios. Perhaps the most potential synergy is in the Converged Platforms and Solutions division, where servers, networking, storage and software come together.
This solution needs to reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest viewing quality possible. Missteps in online video strategy can have a long-lasting effect on audience perceptions, not only of the video experience – but also on the brand being represented.
Akamai has delivered the world’s largest and most viewed live events for nearly 15 years. Leveraging this experience, Akamai’s Media Services Live solution helps simplify the live streaming experience for content producers without sacrificing streaming quality, format coverage or content security. Read on to find out more.
Published By: Dynatrace
Published Date: Mar 06, 2017
This new report outlines how today's hyper-scaled, complex application environment has pushed IT Operations to a tipping point, and why a new approach is critical. It outlines why it is not adequate anymore to simply attempt to enable IT better, why you need to start using automation and AI (artificial intelligence), and steps you can take immediately to begin doing that.
Published By: Dynatrace
Published Date: Mar 06, 2017
This new report from Dynatrace and O'Reilly Media details the 3 stages that businesses move through as they migrate to the cloud, and a winning strategy for each stage. It includes case studies that will show you how to tackle both technical and cultural challenges along the way.
For hotel executives in the midst of, arguably, the most disruptive transformation of their industry, there is a litany of reasons: Global competition. Intense cost-control pressures. Cybersecurity threats. Social media challenges. Relentless IT updates.
As with most innovations in business information technology, the ultimate truth about cloud lies somewhere in between. There is little doubt that cloud-based infrastructures offer an immediate opportunity for smaller organizations to avoid the costly investment needed for a robust on-premises computing environment. Data can be found, processed and managed on the cloud without investing in any local hardware. Large organizations with mature on-premises computing infrastructures are looking to Hadoop platforms to help them benefit from the vast array of structured and unstructured data from cloud-based sources. Organizations have feet in both cloud and on-premises worlds. In fact, one could easily argue that we already live in a “hybrid” world.
This ebook takes you on a journey to discover a cloud-based content management solution that provides greater visibility and collaborative control over business content. Meet Mike, an IT Solutions Executive, looking for an innovative way to collaborate that's secure, easy to use, immediate and accessible -- all while meeting strict governance policies.
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how.
Read the guide to learn:
• How to bring your data sources together into a unified view of the customer
• How to move beyond basic demographic attributes to behavior attributes
• How to use look-alike modeling to improve customer targeting and acquisition
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets.
Read the guide to learn five ways to overcome challenges to programmatic ads, including how to:
• Bring marketers, creatives, IT, and data analysts together to ensure success
• Save money and time while improving engagement and conversion
• Customize multiple versions of one campaign and serve ads with strong creative in real time
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities.
Read the guide to learn:
• Tips to accelerate your data-driven marketing
• How to overcome audience acquisition and engagement obstacles
• How to identify the right marketing technology for audience acquisition
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
Read the Adobe white paper to learn:
• How metadata can help increase brand consistency across multiple channels and devices
• Why marketers need digital asset tools that increase responsiveness to consumers in real time
• The importance of rich media in delivering personalized content that deepens customer connections
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines.
A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
"Can you prove social media is working?
86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward.
So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it.
What You're Getting:
*Advice on goal-driven analysis and which metrics matter
*Insight on how to tie social data to marketing investments
*An easy-to-follow, five-step process for determining ROI
*A downloadable template to make calculations easy"
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies.
Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down.
In this webinar, you'll learn:
*The biggest areas of opportunity for B2B social media
*The 3 types of social CMOs
*How to manage expectations and find your internal champions
*Real-world use cases and best practices from CMOs just like you
Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do.
In this on-demand webinar, you'll learn:
*How to create your ideal social media mix
*The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more
*Top performing networks based on industry demographics
*When to adopt new networks (and when to ignore)
*Where companies like yours spend time on social media (and where the missed opportunities are)."
Businesses expect IT management to demonstrate their contributions to end-user benefits and the bottom line while addressing immediate needs and long-term performance management goals. This white paper presents IT2020, a new performance management paradigm for meeting both of these expectations.
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
Published By: BitGravity
Published Date: Dec 17, 2009
This paper outlines the seven essential buying criteria that every decision-maker needs to consider when making a decision on a video delivery provider. These buying criteria are shared across the gamut of small, video-centric startups and established, familiar media giants.
Published By: StrongMail
Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.