online video

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Published By: Akamai     Published Date: Mar 08, 2017
We’ve tapped into our experience to present the top issues you must address to ensure a successful online video strategy.
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video, online video, quality video, video strategy, engagement, online engagement
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
This solution needs to reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest viewing quality possible. Missteps in online video strategy can have a long-lasting effect on audience perceptions, not only of the video experience – but also on the brand being represented.
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video, online video strategy, video experience, engagement, customer engagement, online audience
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
Akamai Download Delivery speeds your content to online audiences and lowers distribution costs while giving consumers the download experience they expect – whether they’re on their desktops, smartphones or other connected devices.
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delivery, download delivery, content, online, video, mobile apps, viewability
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.
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video, online video, engagement, customer engagement, content creation, video quality
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
This whitepaper discusses why speed, or throughput, is so critical for today’s Internet users, provides a historical perspective on the Internet’s TCP protocol underpinning and describes how the FastTCP protocol addresses the needs of today’s Internet.
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online video, online video quality, speed, internet, reliability
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data, customer engagement, video, online video, online video strategy, viewer behaviour
    
Akamai
Published By: Marshall Medical & Legal Films     Published Date: Aug 15, 2011
Marshall Medical & Legal Films presents undeniable facts and irrefutable evidence of the power of Online Video & Digital Marketing for Pharma
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Marshall Medical & Legal Films
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo
    
Cantaloupe
Published By: Brightcove     Published Date: Jul 01, 2011
Brightcove Video Cloud gives you everything you need to deliver professional quality video to audiences on every screen.
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brightcove, free trial, publishing online video, content, viewers, audience attention, online video advisor, industry-leading tools
    
Brightcove
Published By: Akamai Technologies     Published Date: May 08, 2017
We are coming to expect quality video in all our digital experiences – from online shopping to on the job training. However, as video technology has become more ubiquitous, it has also become more complex. To deliver a quality experience to users, regardless of their device and connectivity, you need a holistic video strategy. We’ve tapped into our experience to present the top issues you must address to ensure a successful online video strategy. Download now to learn more!
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device management, data solutions, system solutions, data breach, mobile management
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
Quality matters, but despite advances made in video streaming technology, delivering great quality live video over the Internet is still not easy. There are challenges with predicting the scale and potential audience location; challenges with managing complex encoder and origin technology; challenges of delivering video securely and reliably over the Internet; and challenges of protecting live streams. Add to that the range of devices, the complexity of live event production, and the demand for HD and 4K image quality and you get a scenario that is more complicated than ever before.
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video quality, playback, video reliability, high quality viewing, online video success
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
Video quality can be measured in multiple ways, but the primary metrics – playback reliability and image quality – are the most critical. Get these right, and content providers are on their way to winning the loyalty of online audiences and driving monetization. Get them wrong, and viewers will defect in a heartbeat. For live-streaming events, such as sports, where there’s can’t-miss fast action, the ante is raised even higher. In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.
Tags : 
video quality, playback, video reliability, high quality viewing, online video success
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data optimization, audience engagement, business strategies, customer engagement, business potential
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
This paper, which has been jointly developed by Akamai and Wuaki.tv — an OTT service provider — covers the importance of satisfying viewer expectations for a broadcast-quality experience by quickly and reliably streaming video online. It explains why it is challenging to do so and outlines best practices for online video delivery. It also explores the option of splitting traffic across multiple content delivery networks (CDNs) versus tightly integrating video player technology with a single CDN in order to improve online video delivery in a strategic manner. Finally, the paper shows how Wuaki.tv chose the latter option and boosted customer retention, customer referrals, and revenues as a result.
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content delivery, online video delivery, broadcast quality, viewer expectations, video streaming
    
Akamai Technologies
Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download the Adobe 2013 Video Conversion Playbook to learn how a well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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Adobe
Published By: Salesforce Commerce Cloud     Published Date: Jul 12, 2016
96% of millennials say they still like to visit actual shops. They are also influenced more by online videos than TV advertising, and still rely on “official” reviews found in newspapers, magazines and online publications. If you want to be successful in this rapidly changing market, you need to attract millennials. Download this free research paper to find out how to attract millennials and adapt your methods to include them.
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demandware, social, millennials, impressions, social media, social influence
    
Salesforce Commerce Cloud
Published By: Oracle     Published Date: Aug 08, 2013
Increasing revenue while managing costs is a constant challenge for sales executives. Hiring more salespeople is often not an option. This free sales resource kit investigates some of the challenges facing today’s sales teams and ways in which sales can be optimised by using Oracle Sales Cloud to improve sales planning, coaching, prospecting and productivity. Download this free online resource tool to access videos, demos and whitepapers to see how you can sell smarter today.
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sales cloud, revenue, sales executives, oracle, sales, knowledge management, data management, business technology
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Increasing revenue while managing costs is a constant challenge for sales executives. Hiring more salespeople is often not an option. This free sales resource kit investigates some of the challenges facing today’s sales teams and ways in which sales can be optimised by using Oracle Sales Cloud to improve sales planning, coaching, prospecting and productivity. Download this free online resource tool to access videos, demos and whitepapers to see how you can sell smarter today.
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sales cloud, revenue, sales executives, oracle, sales, enterprise applications, business technology
    
Oracle
Published By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
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limelight networks, website performance, customer retention, online buying experience, seo, search optimization, metadata, workflow
    
Limelight Networks
Published By: Limelight Networks     Published Date: Jul 15, 2011
Learn how to improve customer experience and transform visitors into repeat customers by: * Customizing your video player to match your brand * Making your video shareable with unique URLs * Deploying video without increasing costs * Using web acceleration to improve video performance
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limelight, ecommerce video, video commerce, sales video, ecommerce sales, retail, sales, online video
    
Limelight Networks
Published By: Brightcove     Published Date: Mar 02, 2016
Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.
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video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing
    
Brightcove
Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Tags : 
digital marketing, video content, online video presence, custom video portal, emerging marketing
    
Brightcove
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