Udostepniajac wnioski z badan restauratorom z calego swiata, dzial Oracle Hospitality dazy do wykazania, ze zarzadzanie kadrami i zaopatrzeniem oraz zapobieganie stratom sa globalnymi wyzwaniami, które mozna pokonac poprzez uczynienie technologii kontroli kosztów fundamentem dzialalnosci.
This whitepaper reveals how Oracle Hospitality commissioned
Phocuswright, a leading travel industry research firm, to survey more than 2,700 U.S. and European travelers to better understand the impact of technology on the hotel-guest experience and gain insight into making it a differentiator for winning new business.
Great food and great service, delivered consistently, are at the heart of any
successful restaurant business.
But success — and survival — also depend on being profitable. Every restaurant
owner, whether independent or part of a large chain, understands that labor and
inventory costs represent a significant variable expense to the business. Keeping
control of those costs is as critical as the culinary magic that occurs in the kitchen.
After all, how can a restaurant expect to make a profit when they are regularly
overstaffing or running out of ingredients?
A loyalty program can deliver a number of important benefits to restaurants, coffee shops
or other food and beverage operations. It provides restaurant operators with a way to
reward customers and encourage repeat business. It is also an effective, measurable
marketing tool – by gathering details about your guests, such as their e-mail address and
location or date or birth, you can target them with promotions to help grow your revenue.
For the hospitality industry, it’s an important question that
needs unequivocal answers. After all, millennials, comprising
individuals born between 1981 and the late 1990s, now
represent the largest generational demographic in the U.S.
With a population of 83 million, they outnumber baby boomers
and Generation Xers, and wield enormous spending clout –
an estimated $200 billion annually. A hefty share of that pie
is earmarked for hospitality: 77% of U.S. millennials say they
visit a restaurant once a week or more, and each millennial is
projected to spend an average of $3,900 on travel this year.*
Restaurant operators often speak of innovation in terms of putting new signature dishes and food creations on the menu. But where the biggest innovation is happening today, arguably, is less on the menu and more in the technology that is driving increased efficiency and effectiveness across all parts of the food and beverage services industry. Next-generation restaurant management and POS systems are having a profound impact on business operations, guest satisfaction, revenue growth and overall profitability.
For hospitality leaders, anticipating consumer trends and seeking innovations that enhance guest experiences are vital exercises that need to be practiced diligently. Now, more than ever – with the coming wave of disruptive technologies – taking these steps helps ensure success tomorrow.
Hotels and resorts with function space may well have an opportunity to boost their
overall property revenue, given the escalating demand for function space and the
fact that many of them have already maximized the value of their guest rooms
through sophisticated revenue management capabilities. Success generally starts
with a next-generation technology solution that can empower sales and catering
personnel. Success also requires having in place the right organizational resources,
business processes and performance metrics.
Loyalty programs provide a framework to nurture guest relationships, offering recognition, perks and options to redeem rewards. Most importantly, they create guest profiles and transaction histories that yield the insights needed to foster what is demanded today: individualized guest interactions.
The ubiquitous nature of mobile devices can seemingly
diminish their value, making them a commodity
to be taken for granted. But their true power hasn’t
begun to be tapped — especially by hoteliers.
If seen as a gateway to operational efficiency, enhanced
guest experiences and, most importantly, a better bottom
line, mobility wouldn’t be overlooked. Which is exactly
why it’s time to view it through a different prism — or
risk being left behind by your competitors who will.
From planning a trip to selecting a hotel to commenting about the guest experience on Facebook, the travel lifecycle can be a meandering journey, filled with opportunities for consumers to engage with hospitality brands. The key for your enterprise’s success, of course, is making those moments count.
The complexities of distribution make it a most daunting challenge. Indeed, for hoteliers, mastering it might be akin to finding the industry’s Holy Grail.
Consider the task’s many facets: Maximizing exposure to attract new customers and establish presence in markets, both near and far, requires contracts and integration with an everchanging cast of OTAs and metasearch companies. Evaluating voluminous amounts of data for rate management practically defines “paralysis by analysis.” And demonstrating online capabilities that can adapt to the ever-changing demands of today’s consumers – who expect everything to be faster, better and cheaper than yesterday.
Mobile devices have become an integral part of the travel experience. Guests shop, book, and check-in on mobile devices today. See how you can empower your staff and deliver more individualized guest experiences with mobile devices today.
In our new report, Cost Control in Food & Beverage: How Technology Can Help Maximize Profits, we surveyed more than 200 independent operators and chains to understand how they are managing labor, inventory, and loss prevention costs.
The millennial generation is larger than baby boomers or Gen X. 46% have booked a hotel room with a mobile device, 20% have checked into a hotel with a mobile device. Millennials are expected to spend an average of $3,900 on travel this year alone. Our research report discusses how millennials are driving change in the hospitality industry and what you need to do to win the hearts and minds of millennials.