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Published By: HPE APAC     Published Date: Jun 16, 2017
The bar has been raised higher than ever, and the role of IT is evolving to meet it. As a result, IT must support applications and services that make it possible for the business to provide new, diverse customer experiences while generating expanding revenues via the emergent crown jewels of business: big data, cloud, and mobility. Read on to find out more.
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HPE APAC
Published By: Akamai Technologies     Published Date: Aug 17, 2017
The rapid rate of mobile adoption provides today’s users with nearly unlimited access to data and information anytime, anywhere. While “always on” users represent a tremendous opportunity for businesses to increase engagement, revenue, and customer loyalty, they also create unprecedented mobile delivery challenges. In this e-book, we will delve into these challenges and learn how to master them by optimizing for fast APIs, mobile apps, and mobile sites. But before we do that, let’s start our mobile story with some perspective: Approximately half of you reading this e-book will do so on mobile. That fact alone should be a compelling enough reason to keep reading, but in case it’s not, the following data illustrates the impact mobile growth has had on our technological landscape.
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mobile, mobile adoption, customer loyalty, always on
    
Akamai Technologies
Published By: PODS for Business     Published Date: Jul 24, 2017
The constant churn of product selection is not just time-consuming, it requires meticulous attention to detail, a reliable product tracking system, and significant physical space. Mastering inventory results in much more than simply organizational improvements. It can lead to increased revenues, better theft control, improved forecasting and budget setting, and even smoother customer service.
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inventory, management, efficiency, theft control, revenue
    
PODS for Business
Published By: Radius     Published Date: Jul 24, 2017
To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.
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radius, sales op, marketing op, revenue growth, marketing operations, b2b marketing, revenue ops, business technology
    
Radius
Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Juniper Networks     Published Date: Aug 08, 2017
In this e-book, we will show how both IT and business stakeholders need to understand how network choices can positively impact the business in terms of access, service, and revenue.
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Juniper Networks
Published By: Juniper Networks     Published Date: Aug 08, 2017
Cloud, social, big data, and the Internet of Things (IoT) are increasingly central to business decisions as the pace of digitization accelerates. The impact of software-defined networking (SDN), virtualization, and converged and hyperconverged infrastructure within the datacenter is substantial. These technologies add complexity but offer enticing opportunities for new business models, revenue streams, operating efficiencies, and agility that organizations must pursue if they want to remain competitive and viable. This pursuit requires businesses to keep up with current and emerging technologies and applications and transform the ways in which they conduct business. At the core of "keeping up" is an organization's datacenter strategy — with an associated technology and services strategy that will either create industry laggards or accelerate innovators.
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Juniper Networks
Published By: Dassault Systemes     Published Date: Aug 08, 2017
Business leaders today face the challenge of moving their enterprises to the next level, that of digital business transformation and revolution — coupling digital technologies with organizational, operationaland business model innovation to create new ways of operating and growing the business. The "4th Industrial Revolution" enables enterprises to drive changes in their business models and ecosystems, leveraging digital competences and facilitating accelerated revenue and profit growth going forward.
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industrial, business leaders, enterprises, digital technologies, organizational, dassault, revenue, profit
    
Dassault Systemes
Published By: 8x8 Inc.     Published Date: Aug 15, 2017
This paper outlines the difficult challenges faced by all businesses in creating exceptional customer experiences. And discusses the value of a contact center that supports all channels, disaster recovery and data analytics. Contact Centers today must manage cultural change throughout the organization to truly meet customers’ expectations. Read on to learn best practices for taking the lead in creating customer journeys that engender loyalty, delivers satisfaction, and drives revenues.
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contact center, modern customer, customer engagement, customer experience, data analytics, disaster recovery
    
8x8 Inc.
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Bizible     Published Date: Jul 25, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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Bizible
Published By: Bizible     Published Date: Jul 25, 2017
The 2017 AdWords Industry Benchmark Report helps B2B marketers understand what to expect in terms of CPL, cost per opportunity, revenue, and ROI. Download the report now to see how your paid search performance compares with industry peers.
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adwords roi, paid search roi, adwords benchmarks, adwords data, b2b adwords, paid search, google adwords
    
Bizible
Published By: ASG Software Solutions     Published Date: Apr 02, 2008
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, configuration management
    
ASG Software Solutions
Published By: SAS     Published Date: Aug 03, 2016
Tax fraud is already prevalent, and fraudsters are more sophisticated and automated than ever. To get ahead of the game in detecting fraud and protecting revenue, tax agencies need to leverage more advanced and predictive analytics. Legacy processes, systems, and attitudes need not stand in the way. To explore the challenges, opportunities, and value of tax fraud analytics, IIA spoke with Deborah Pianko, a Government Fraud Solutions Architect within the SAS Security Intelligence practice.
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finance, tax fraud, security, protecting revenue, opportunities, analytics, taxes, small business
    
SAS
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: Ability Commerce     Published Date: May 18, 2009
The Pro's and Con's of Frequency for online retailers. There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
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ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management
    
Ability Commerce
Published By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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whatcounts, email marketing, subscriber lists, email database, databasing
    
WhatCounts
Published By: IBM     Published Date: Jun 08, 2017
Digital transformation initiatives and the need for innovation are causing enterprises to rethink their IT landscapes including business-to-business (B2B) integration. Modern B2B integration is critical for enabling enterprises to achieve goals like increasing revenue, speeding up time to market, and improving efficiencies because these outcomes are dependent on having a successful business network. B2B practitioners have two goals — enable critical business initiatives and control costs — and cloud-based B2B services have been successful in helping enterprises achieve both goals. IDC interviewed eight IBM clients to understand how their use of IBM Sterling B2B Integration Services, part of the IBM B2B Cloud Services portfolio, has impacted their operations and businesses. These organizations reported achieving strong value with IBM Sterling B2B Integration Services, and IDC projects that their investment will yield an average three-year return on investment (ROI) of 308%, or more th
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digital transformation, b2b integration, idc, ibm
    
IBM
Published By: SuccessFactors     Published Date: Jun 25, 2012
Managing in this uncertain economy can be incredibly challenging. If your business is experiencing decreasing revenues, shrinking budgets and increasing uncertainty. you cannot afford to focus on talent. Right? Actually, wrong.
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successfactors, talent management, performance, talent
    
SuccessFactors
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
Published By: Bronto     Published Date: Jul 10, 2017
With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. It’s important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
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marketing automation, commerce, gartner, integration, scalability
    
Bronto
Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi
    
Bronto
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
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