A tool for finance leaders to unify disparate customer data with financial and strategic ROI
If you’ve found yourself sweating in a smoky billiard room, wondering what role customer data should play in finance—as well as in your company’s long-term strategy—this eBook will help you hone your pool shark skills.
Inside, you’ll find insights about….
• How to identify patterns in your customer portfolio, and why it matters.
• Avoiding four critical data billiard blunders.
• Key questions to ask while you’re segmenting your data.
• How to tell if your portfolio segmentation strategy is working with the right reporting.
This eBook will help you navigate the crowded billiard room of customer data and how you can use it to drive cross-functional value for your team.
Published By: Lookout
Published Date: Dec 09, 2016
Learn what security threats matter to iOS and Android devices in the workplace. This report covers malware on Android, sideloaded applications on iOS, rooting on Android, jailbreaking on iOS, and OS vulnerabilities on both iOS and Android.
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster.
Read the Adobe white paper to learn more about:
• Why you need DAM over other content storage solutions
• How to make the ROI case for DAM
• Companies who have used DAM for success
Find out how companies have deployed remote access SSL VPNs to increase remote user satisfaction, improve accessibility to corporate resources, support business continuity planning, and reduce overall implementation and ongoing management costs. The white paper also covers how cloud-based SSL VPN services address high availability requirements, support unforeseen spikes in activity and optimize network performance. Lastly, learn how a single SSL VPN platform can support all your mobile access, telecommuting and partner extranet requirements to improve your ROI.
Live Chat software can help you to increase online sales conversions and customer service productivity - if you use it correctly. To maximize your live chat ROI it's important to select the right live chat vendor. This PDF provides some essential tips that you should consider in making the best selection.
Whether you've had an employee referral program for years, are only in the initial stages of building one, or have never had one at all, this e-book is full of tips and advice on making your program the best it can be.
Finding the right IT service provider is not as simple as it may seem. Choosing a service provider based exclusively on low price may be good for your bottom line, but may fall short on delivering the right level of IT expertise and resource scalability for long-term advantage.
Over the past ten years, IT personnel costs have risen faster than hardware and software investments. IT services have not improved process-wise and still require as much manpower, if not more, to operate now as they did in the past. As firms spend 76% of their IT budget on maintenance and support, they will naturally invest in BSM solutions that will reduce costs, enable ITIL, and provide an optimal ROI.
Composite applications can provide multiple benefits, such as business agility, better utilization of business software assets through code reuse, development efficiencies, and cost optimization. Once companies are skilled at deploying them, many find that they roll out new applications and integrations faster, while maximizing the value of "tried and true" software components.
Targeted at IT executives responsible for both the financial and ultimate project oversight of an enterprise CMDB initiative, this white paper sets expectations for ROI calculations for CMDB initiatives, provides basic ROI best practices, and gives readers sufficient insight to move forward with their CMDB project.
In a three-year retrospective study that analyzed health care claims and wearable device data from a self-insured employer, Springbuk looked at the potential impact of Fitbit technology as part of a wellness program.
The analysis shows that connected health and fitness interventions can close the gap between the everyday actions that change health and drive outcomes for employee health and employer cost. Some of the key findings include:
* Employees who opted into the Fitbit program demonstrated significant cost savings when compared to the control group.
* Engaged users cost less than non-engaged users.
* The opportunity for cost savings is potentially the highest with less active individuals.
Fear not, it is possible to prove the return on investment (ROI) of your wellness program! But don’t take our word for it. Springbuk, a health intelligence platform, recently evaluated the health care claims and wearable device data for a self-insured employer (and Fitbit customer) over a three-year period.
View this webinar, Rod Reasen, CEO at Springbuk, walks you through their study and reveals how:
- Employees who opted into the company’s wearable program cost less than their counterparts
- Total costs for engaged wearable users dropped by 46% vs. 14% for non-engaged individuals
- Cost reductions were highest with less active members – encouraging news for all employee populations
Published By: StrongMail
Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
Published By: StrongMail
Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Published By: ZoomInfo
Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
The Pro's and Con's of Frequency for online retailers.
There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Open Source application servers aren't "free." Download the Total Economic Impact of Migrating From Open Source Application Servers to IBM WAS Liberty, a Forrester Consulting Total Economic Impact Study commissioned by IBM to learn how much you can save by migrating away from open source.
WebSphere Liberty can deliver 122% ROI, reduce infrastructure costs by $350K and improve developer productivity by 12% over open source application server alternatives.
Published By: WhatCounts
Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
Published By: Zynapse
Published Date: Aug 17, 2010
An exclusive success story of a Fortune 200 enterprise.
Learn how the master data management initiative delivered:
. A unified view of the master data across the enterprise
. Accelerated ROI realization from massive ERP investments
. Inventory optimization by duplicate identification
. Improved operational and process efficiencies