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Published By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
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data driven marketing, buyer behavior, buyer interactions, web content management, content management systems
    
Progress
Published By: Oracle     Published Date: Feb 09, 2017
For hotel executives in the midst of, arguably, the most disruptive transformation of their industry, there is a litany of reasons: Global competition. Intense cost-control pressures. Cybersecurity threats. Social media challenges. Relentless IT updates.
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Oracle
Published By: Infor     Published Date: Mar 07, 2017
Como responsable de ventas y operaciones, usted tiene importantes responsabilidades, tales como establecer prioridades, planificar e implementar estrategias de la cadena de suministro, impulsar mejoras y, al mismo tiempo, adaptarse rápidamente a los requisitos cambiantes del mercado y de los clientes, y ajustar esos cambios en la demanda y en la oferta, y todo sin olvidar los resultados financieros.
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Infor
Published By: Infor     Published Date: Mar 07, 2017
Als Leiter von Vertrieb und Operations haben Sie einige Hauptaufgaben: Prioritäten festlegen, Ihre Supply-Chain-Strategien planen und umsetzen, immer wieder Verbesserungen bei gleichzeitiger raschen Anpassung an sich wandelnde Markt- und Kundenanforderungen implementieren und Nachfrageveränderungen mit Angebotsänderungen im Hinblick auf die finanziellen Ergebnisse verknüpfen. Erfahren Sie, wie Social S&OP Ihnen bei diesen Prozessen hilft.
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Infor
Published By: Sophos     Published Date: Mar 30, 2017
Many papers on the topic of advanced persistent threats (APTs) begin with ominous references to the changing threat landscape and stories of how highly sophisticated cyber attacks are becoming more prevalent. That can be misleading. The majority of attacks today still use many techniques that have been around for years—social engineering, phishing emails, backdoor exploits and drive-by downloads, to name the biggest ones. Such attacks are neither advanced nor particularly sophisticated when broken down into their individual components and often rely on the weakest link in any organization—the user. However, the way in which hackers use combinations of techniques and the persistent behavior of the attackers is something that does set APTs apart from other attempts to compromise security. This paper is designed to give you an overview of the common characteristics of APTs, how they typically work, and what kind of protection is available to help reduce the risk of an attack.
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network security, firewall, data security, antivirus protection, email protection, virtual security, web protection, wireless protection
    
Sophos
Published By: Mimecast     Published Date: Apr 18, 2017
"Whaling attacks have risen in recent months and these emails are more difficult to detect because they don’t contain a malicious hyperlink or attachment, and rely solely on social-engineering to trick their targets. In order to combat these attacks, organizations must be aware of the dangers presented by whaling, or CEO fraud, and put the right safeguards in place. Mimecast conducted a whaling attack survey with 500 organizations around the globe and the results were alarming. Read this report to learn: - The five key phases of a whaling attack - How to protect your organization from a whaling attack through company exercises, education, and technology. - What Mimecast is offering to combat these attacks in its industry-leading Targeted Threat Protection service."
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cyber security, cyber fraud, impersonation attacks, ceo fraud, whaling
    
Mimecast
Published By: CareerBuilder     Published Date: Sep 07, 2010
Whether you've had an employee referral program for years, are only in the initial stages of building one, or have never had one at all, this e-book is full of tips and advice on making your program the best it can be.
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careerbuilder, employee referral, recruiting, qualified, ebook, social networking, roi, training
    
CareerBuilder
Published By: Tracx     Published Date: Apr 13, 2017
75% of brands now pay to promote their Facebook posts,1 and that number will only continue to rise over the next few years. Why pay for ads when Facebook is technically a “free” social network? Well, you may have noticed that your organic posts on Facebook are reaching fewer and fewer people every day (and probably not getting the engagement they deserve, either). That’s because organic reach for brand pages has hit an all time low at around 2%, and organic reach per post continues to decline rapidly every single day.1 Last year, SocialFlow saw a 42% drop in organic reach per post in just five months.
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facebook, instagram, social media advertising, sponsored posts, digital branding, social media marketing
    
Tracx
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
    
Context Optional
Published By: Adobe     Published Date: Apr 13, 2017
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: • Spend less time on processes and more time on creating experiences • Keep pace with every channel, including social media • Scale creative production to meet the demands of enterprise
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creative assistance, graphic design, photo editing, creative cloud, design, creative design
    
Adobe
Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail
Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
    
StrongMail
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking, mobile marketing, online video marketing, social media marketing
    
StrongMail
Published By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda, brand, consumer, drug
    
QuantumMethod
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo
    
Cantaloupe
Published By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
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pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking
    
PCRecruiter
Published By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
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pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking
    
PCRecruiter
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
Published By: DocuSign     Published Date: Apr 12, 2017
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
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DocuSign
Published By: SAP     Published Date: Mar 09, 2017
There’s strong evidence organizations are challenged by the opportunities presented by external information sources such as social media, government trend data, and sensor data from the Internet of Things (IoT). No longer content to use internal databases alone, they see big data resources augmented with external information resources as what they need in order to bring about meaningful change. According to a September 2015 global survey of 251 respondents conducted by Harvard Business Review Analytic Services, 78 percent of organizations agree or strongly agree that within two years the use of externally generated big data will be “transformational.” But there’s work to be done, since only 21 percent of respondents strongly agree that external data has already had a transformational effect on their firms.
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SAP
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
Published By: SAP     Published Date: Nov 17, 2016
SAP Jam is a cloud-based social software platform that transforms the way people work by bringing together people, data, and decision-making capabilities when and where workers need them. In this Forrester Total Economic Impact (TEI) study commissioned by SAP, learn about the potential return on investment you can realize by deploying SAP Jam.
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sap, human resources, employee, sap jam, total economic impact
    
SAP
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