social strategy

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Published By: Juniper Networks     Published Date: Aug 08, 2017
Cloud, social, big data, and the Internet of Things (IoT) are increasingly central to business decisions as the pace of digitization accelerates. The impact of software-defined networking (SDN), virtualization, and converged and hyperconverged infrastructure within the datacenter is substantial. These technologies add complexity but offer enticing opportunities for new business models, revenue streams, operating efficiencies, and agility that organizations must pursue if they want to remain competitive and viable. This pursuit requires businesses to keep up with current and emerging technologies and applications and transform the ways in which they conduct business. At the core of "keeping up" is an organization's datacenter strategy — with an associated technology and services strategy that will either create industry laggards or accelerate innovators.
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Juniper Networks
Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
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adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers
    
Adobe
Published By: NFP Advisor Services     Published Date: Feb 27, 2015
Clients, especially those with a high net worth, are increasingly demanding guidance for all of their financial needs from a single source. A multidiscipline practice enables you to provide them with complete wealth management solutions, resulting in higher rates of client satisfaction, retention and referral. Learn how to exploit social media opportunities, build a strategy that's right for you, design online profiles that match your goals and much more.
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business models, growth performance, advisor services, multidiscipline practices, business owners, complex mdp, iinvestments, insurance
    
NFP Advisor Services
Published By: Socialbakers     Published Date: Jan 26, 2015
Social Media has evolved rapidly. Now it is the time to objectively evaluate how social media marketing contributes to your overall marketing strategy - where does social sit? What are your goals on social? - and the bottom line. The best way to successfully communicate and advocate for your social media strategy is through data. The numbers don’t lie. You need to be able to show performance for the right KPIs and benchmark against your competition and industry.
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social media kpis, social media strategy, social media, social media marketing
    
Socialbakers
Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we dive deep into the unique baby food marketing environment to find how the best social marketers at baby food brands build communities, engage new and existing audiences, and optimize their paid strategy.
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social media, social, social marketers, engagement, get value from social marketing
    
Socialbakers
Published By: Socialbakers     Published Date: Aug 05, 2015
The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.
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social media, social business, customer care, recruitment, recruitment strategies, marketing tools, social techniques, social media strategy
    
Socialbakers
Published By: Peoplefluent     Published Date: Apr 02, 2013
As competition for talent intensifies, take advantage of social technologies for recruiting. Learn how social and collaboration tools enhance, improve and reinvent recruiting processes, and best practices for developing a social recruiting strategy.
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recruiting, recruiting software, social recruiting, social recruiting software, social collaboration, collaboration, social hcm, hiring software
    
Peoplefluent
Published By: Oracle CX Sales Cloud     Published Date: Feb 05, 2016
This best practice is enabled by analytical insights, social collaboration, and real-time access to information on any device, so you can better manage sales performance, motivate sales people and mentor best practices, while ensuring that incentive compensation plans supports your strategy.
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Oracle CX Sales Cloud
Published By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that details why user generated content is important, and using UGC in your marketing strategy
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user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Nov 29, 2016
A whitepaper that discusses the impact of social media on customer service models, and how companies need to shift their strategy to effectively manage customer experience.
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customer service, customer experience, customer retention, voice of the customer, social customer service, social customer care, customer care
    
Sprinklr
Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
If you’re looking to improve sales performance, optimize ecommerce, implement marketing automation, expand social media, deliver better customer service, or utilize accurate Configure-Price-Quote (CPQ) – it’s all Oracle. And, the icing on the cake? All of these solutions are integrated, but modular. We offer a breadth of solutions that you can not only buy individually, but can also easily integrate with existing or additional solutions as your business needs grow. Adapt your customer experience strategy to new technology in Forrester's navigate the future of CRM in 2017 Report.
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mobile, artificial intelligence, chatbots, internet of things, integrated suite, cloud solutions
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
Published By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
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video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing
    
Brightcove
Published By: TIBCO     Published Date: Nov 11, 2013
In an IT landscape dominated by big data, mobility, social networking and cloud computing, integration will not only grow in importance, its very nature will change. This paper will discusses the 21st Century IT landscape as it relates to the new integration, and argues that the need for a comprehensive integration strategy has never been more urgent.
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tibco, mobile strategy, integration, technology, best practices, inefficient integration, platform, business strategy
    
TIBCO
Published By: Salesforce.com     Published Date: Sep 20, 2013
In 2013 Salesforce.com partnered with Fifth Quadrant to conduct quantitative and qualitative research into the customer service space in Australia and New Zealand. The research was designed to specifically examine new channels for service delivery such as Mobile Devices, Social Media to name a few and the maturity level of Australian organisations in regards to Customer Experience Strategy.
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salesforce, crm, crm solutions, research, best practices, ces, technology, knowledge management
    
Salesforce.com
Published By: blueconic     Published Date: Oct 14, 2014
Download this whitepaper to learn how your enterprise can leverage a powerful new technology to learn about each prospect from the first click on a website or ‘Like’ on a social media page.
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blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm
    
blueconic
Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook.
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spredfast, rtm, real time marketing, social, marketing strategy, messaging, engagement, search marketing
    
Spredfast, Inc.
Published By: SAP     Published Date: Nov 28, 2012
A social media analytics strategy should be developed as an enterprise wide framework even as socialytics capability is incubated and developed with digital marketing, public relations, or e-commerce. Read on to learn about social business of retail.
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socialytics, idc, sap, marketing, merchandising, commerce, product design, quality
    
SAP
Published By: Smarsh     Published Date: Dec 07, 2016
This guide contains practical steps that will help you develop a social media strategy so you gain maximum business value from your social efforts. It also outlines some smart policy suggestions—so you can ensure that your organization is protected from damage to your brand’s reputation and the risk of litigation.
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Smarsh
Published By: Box     Published Date: Nov 14, 2014
According to the American Community Survey, tele-commuting jumped 79 percent between 2005 and 2012. More than 9 million American workers did their jobs exclusively from home in 2010, according to the U.S. Census, and 30 million work from home at least once a week. And TechCast at George Washington University estimates as many as 30 percent of U.S. private sector workers could be working from home by 2019. For sales professionals, that proportion is certainly higher. The Telework Research Network found in 2011 that 70 percent of those working from home are in management, professional, sales and office jobs. If you’re in sales, you probably spend a considerable amount of time on the go. And why shouldn’t you? Smartphones offer constant, pocket-sized connectivity. Ubiquitous Wifi threatens to render the cubicle obsolete, and the right social networking strategy can sup-plant a hundred individual pitch meetings.
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sales, connectivity, smartphones, social networking strategy
    
Box
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
The incredible reach of social media can be used to nurture business relationships and nourish invaluable customer relationships. But without an enterprise-wide security strategy, your organization is susceptible to a variety of internal and external threats, including account hijackings, malware and employee errors that can lead to brand and communication crises.
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social media, social media management, enterprise, global, security, threats, permissions, hootsuite
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Download this White Paper to find out how social media is sparking a new era of customer and industry-understanding in technology enterprises and how industry leaders are overcoming the challenges of integrating social media across their organization.
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories, emerging marketing
    
uberVU via HootSuite
Published By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd.
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twitter, advertising, real-time, realtime marketing, real-time marketing, social marketing, social strategy, social listening
    
Topsy
Published By: TIBCO     Published Date: Apr 29, 2014
Learn about the new IT landscape as it relates to the new integration and see why the need for a comprehensive integration strategy has never been more urgent than now.
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mobile, social, cloud, big data, tibco, comprehensive integration strategy, networking, it management
    
TIBCO
Published By: Brightcove     Published Date: Sep 26, 2016
Here are the pros and cons of social players and the benefits of OVPs, followed by an overview of the type of content that works best for each in a blended strategy.
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Brightcove
Published By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
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social media, customers experience strategy, customer satisfaction, customer engagement, branding, social media tools, enterprises, sales
    
Oracle
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