social marketing

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Published By: Ektron     Published Date: Aug 26, 2009
Social media allows people to be more connected than ever before and the mediums available for marketing are changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether they are participating or not.
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social media, ektron, intranets, powerpoint, word of mouth, marketing, .net, cms
    
Ektron
Published By: Eloqua     Published Date: Jun 13, 2012
Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.
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eloqua, lead generation, marketing, social media, sales, emerging marketing, social media marketing
    
Eloqua
Published By: Cymfony     Published Date: Feb 22, 2007
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
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blogs, branding, blog, social media, sales & marketing software, marketing automation, customer interaction service, cymfony
    
Cymfony
Published By: Cymfony     Published Date: Sep 13, 2007
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
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health, healthcare, pharmaceuticals, pharmaceutical, social media, fda, compliance, cymfony
    
Cymfony
Published By: LandslideCRM     Published Date: May 16, 2012
This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.
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crm demo, crm solution, crm software, account management, contact management, opportunity management, deal management, lead management
    
LandslideCRM
Published By: LandslideCRM     Published Date: May 16, 2012
This whitepaper discusses the key reasons why traditional CRMs have failed to see 'voluntary' adoption by sales teams and the details of the Sales production System approach that removes this adoption hurdle.
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crm demo, crm solution, crm software, account management, contact management, opportunity management, deal management, lead management
    
LandslideCRM
Published By: LandslideCRM     Published Date: May 16, 2012
This concise Sales Process Builder Kit will provide you with relevant content from leading sales experts that highlight the direct value your sales team can get by following a consistent sales process.
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crm demo, crm solution, crm software, account management, contact management, opportunity management, deal management, lead management
    
LandslideCRM
Published By: Oneupweb     Published Date: Jun 24, 2008
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
    
Oneupweb
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing
    
Marketo, INC.
Published By: MarkMonitor®     Published Date: Apr 25, 2013
This white paper offers best practices for protecting your brand-and brand engagement-in social media channels.
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social media, account spoofing, brand hijacking, digital marketing, social media marketing, brand protection, brand impersonators, online video marketing
    
MarkMonitor®
Published By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
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brand protection, social media, digital marketing, digital content, counterfeiting, digital advertising, brand equity, online video marketing
    
MarkMonitor®
Published By: MarkMonitor®     Published Date: May 17, 2013
Your social media presence helps you engage consumers and stay in tune with the market. But it also paves the way for brand impersonators, counterfeiters and scammers to exploit your brand. Download this informative white paper to understand the benefits of incorporating a brand protection component into your social media program. Learn practical, proven steps you can take to complete your social media strategy–and preserve brand health and customer trust.
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brand health, social, social media, brand protection, social media presence, consumer trust, customer engagement, social media marketing
    
MarkMonitor®
Published By: Citrix Online     Published Date: Jun 28, 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
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goto meeting, social media, citrix, customer support, training, marketing, ebook, facebook
    
Citrix Online
Published By: White Horse     Published Date: Oct 07, 2009
Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
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brand marketing, brand research, social media monitoring, crisis management, social marketing, brand management, social media marketing
    
White Horse
Published By: White Horse     Published Date: Apr 02, 2010
Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.
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white horse, b2b, redesign, rfps, b3b, scope, purpose, template
    
White Horse
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads
    
White Horse
Published By: White Horse     Published Date: Sep 27, 2010
A social media management platform can take your brand's social presence to new heights. This Webinar provides a side-by-side comparison of the product features and pricing for ten of the top tools.
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social media, interactive marketing, marketing, social media tools, social media management platform
    
White Horse
Published By: iLinc     Published Date: Dec 28, 2009
A webinar is more than just an isolated event. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications. iLinc for Webinars puts you in control of the entire process, dramatically reducing effort as well as errors.
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ilinc, webinar, social networks, media, webinars, marketing impressions, video conferencing, web conferencing
    
iLinc
Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution
    
ClearSaleing
Published By: Moreover Technologies     Published Date: Mar 10, 2011
Learn all about the Web's most far-reaching and time-tested global news and social media aggregator. It's only one quick form and a mouse click away.
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demo, social media, enterprise, software, free solution
    
Moreover Technologies
Published By: IBM     Published Date: Oct 01, 2012
orrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.
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brand experience, social marketing, social networking, social media, digital branding, business technology
    
IBM
Published By: Oracle     Published Date: May 22, 2012
We've all heard both sides of the social commerce debate: "Facebook doesn't work," on the one hand, and "why wouldn't retailers experiment with Facebook" on the other. This whitepaper will teach you how true innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversations and engagement.
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oracle, social media, facebook, emerging marketing, social commerce, digital media, social media marketing
    
Oracle
Published By: Ethofy     Published Date: Mar 18, 2013
Examine the AIDA sales model using the right mobile tools and learn how to empower your sales teams to meet customer expectations and close more deals on the spot
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mobile, mobile sales tools, sales tools, social media, social marketing, social messaging, mobile devices, mobile sales enablement
    
Ethofy
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