social marketing

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Published By: sweetiQ     Published Date: Jan 23, 2014
So you're looking for more places to get your website listed? There are thousands of them out there, but finding those truly relevant sites that can help bring traffic and possibly impact your rankings in the search engines usually takes work. Now sweetiQ offers you a way to accomplish this in less than a week. Download the paper to learn more about how you can get access to these listings and ensure that your information is accurate.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo
    
sweetiQ
Published By: sweetiQ     Published Date: Jan 23, 2014
Download this whitepaper to learn how complaining customers can easily be turned into faithful customer and even brand ambassadors to expand the reach of your business.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo
    
sweetiQ
Published By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isnít the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
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meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening
    
Meltwater
Published By: Meltwater     Published Date: May 28, 2015
This report replaces an earlier report that was formerly the continuous improvement report for this playbook.
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social data, social marketing, marketing maturity, marketing strategy, customer insights, marketing programs, technology brands, social media marketing
    
Meltwater
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: ē How influencer marketing works ē Working examples from a variety of brands ē How to evaluate and measure the success of your influencer campaigns
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social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management
    
Brandwatch
Published By: Cision     Published Date: Sep 10, 2015
Highlighting social mediaís impact and ROI across industries.
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social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media
    
Cision
Published By: Cision     Published Date: May 02, 2016
How can you boost the odds your social media pitches will drive success? These 11 tips will help. Youíll not only pitch well but also build solid media relations and outreach programs.
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cision, social media, reporters, social journalism, marketing, social strategy, marketing research, social media marketing
    
Cision
Published By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
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cision, social media, social media strategy, marketing, marketing research, social media marketing
    
Cision
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most donít. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven socialís impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement ďIf marketers are unable to map social media back to business objectives, board members and C-suite executives wonít take their efforts seriously,Ē says Michelle Vangel, Cisionís vice president of insight solutions. But how can you showcase socialís bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cisionís, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact, marketing research, social media marketing
    
Cision
Published By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
    
Act-On
Published By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, youíll find yourself creating thoroughly professional webinars.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if itís not just the latest black hole for marketing dollars. A marketerís best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, weíll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform
    
Act-On
Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
    
Act-On
Published By: Act-On     Published Date: Jan 08, 2015
Learn Facebookís Rules of Engagement so you can make your content more sharable and searchable Ė and avoid violating the terms of service. This eBook will give you a thorough understanding of Facebook principles, and the general rules that apply to content and behavior.
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act-on, facebook, social, media, rules, engagement, b2b, marketing
    
Act-On
Published By: Act-On     Published Date: Jan 08, 2015
Itís all about the leads. Itís true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But thatís not always an easy task. So how do todayís marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
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act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
    
Act-On
Published By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
    
Act-On
Published By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
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act-on, seo, search engine, search ranking, social, marketing, search marketing, social media marketing
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
To give you the tools you need to create and manage your hashtag strategies, weíve put together this eBook to show you the ropes.
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social media, marketing, hashtag, strategy, guide, social media marketing
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, weíve put together 10 things you should be doing today to make the most of LinkedIn.
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b2b, social media, marketing strategy, guide, social media marketing
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
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social media, hashtag, marketing, strategy, best practices, guide, social media marketing
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
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marketing, social media, strategy, best practices, integrated marketing, social media marketing
    
Act-On
Published By: AdRoll     Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiserís Guide to Instagram.
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instagram marketing, instagram ads, marketing on instagram, social media marketing, instagram for business, advertising on instagram, emerging marketing, social media
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
Reach your customers on one of the worldís most popular social platforms. Download to learn how!
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instagram, social media marketing, advertising, digital marketing, emerging marketing, social media, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Feb 10, 2017
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, Adroll put together The Performance Advertiserís Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media marketing, advertising, digital marketing
    
AdRoll
Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
Tags : 
oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit
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