social marketing

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Published By: Rocket Fuel     Published Date: Jul 03, 2012
To get a clearer portrait of who iMoms really are, Rocket Fuel developed an iMoms infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these influential consumers.
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rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing, social media marketing
    
Rocket Fuel
Published By: Rocket Fuel     Published Date: Jul 03, 2012
To make some sense of the SoLoMo landscape, Rocket Fuel developed a SoLoMo infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these three often overlapping spheres of consumer influence.
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rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing, social media marketing
    
Rocket Fuel
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Download the Forrester report now to find out how to measure the impact of Facebook fans on your own brand. The report shows you exactly what questions to ask, how to analyze the data you gather, and how to interpret the results in the context of your brand.
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facebook, social media, marketing, emerging marketing, social campaigns, ads, contect, forrester
    
Wildfire Interactive
Published By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
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push, push communications, push messaging, push notifications, mobile communications, smartphone alerts, smartphone push, push messages
    
Urban Airship
Published By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
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digital video, online video, digital video consumption, social media and video, tv content, online video marketing
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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social marketing, social network ad, ad spending trends, social media, social media marketing
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing, social media, social media marketing
    
Adobe
Published By: Adobe     Published Date: Jan 21, 2014
Discover this yearís biggest social marketing trends in our Social Intelligence Report. Youíll learn where the greatest opportunities are in paid, earned, and owned socialóand youíll discover new tools and strategies for building stronger engagement and better results.
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social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe, social media
    
Adobe
Published By: Adobe     Published Date: Jan 21, 2014
Forrester identifies the social technology marketers need. Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
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social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe, social media
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks ó and points to some holiday shopping surprises.
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adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences ó and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Adobe positioned highest in Ability to Execute and Completeness of Vision in Gartnerís Magic Quadrant for Web Content Management. Gartnerís evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
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gartner, adobe, adobe social, digital asset management, web content management, adobe experience manager, aem, internet marketing
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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social media, digital, brands, marketing campaign, consumer, digital marketplace
    
Adobe
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media
    
Crowdtap
Published By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo
    
sweetiQ
Published By: Brainshark     Published Date: Oct 16, 2013
Why use video? This video explains. Find out how businesses are using video across the enterprise today.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
    
Brainshark
Published By: Jive     Published Date: Jun 28, 2013
Marketingís new imperative: bring social to your team Itís time to revolutionize marketing team productivity with social business technology.
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jive, marketing, social marketing, social business, traditional marketing
    
Jive
Published By: Salesforce.com     Published Date: Jun 17, 2013
Transforming Your Business with Salesforce Pull ahead of your competition by learning best practices for incorporating social and mobile technologies.
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social, mobile, technology, sales and marketing operations, crm, customer relationship management, networking, it management
    
Salesforce.com
Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brandís best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brandís own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement
    
SocialChorus
Published By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
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social media, social media marketing, marketing, facebook, social strategies, analytics, web analytics, optimization
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides a step-by-step guide for determining your strategyóand the proper mix of marketing channelsóin social media.
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marketing mix, social media marketing, 4pís, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
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social media, digital marketing, agency, hiring an agency, branding, marketing, digital agency, traditional agency
    
Oracle
Published By: IBM     Published Date: May 30, 2014
Join IBM clients as they share how they drove real outcomes with collaborative processes. See how IBM partners are innovating the leading enterprise software platform. Hear IBM's perspective on these technological shifts and see the latest advancements in action.
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ibm, ibm software, software, collaboration solutions, enterprise social software, collaboration platform, cloud, marketing programs
    
IBM
Published By: Oracle     Published Date: Jan 07, 2014
38 minute webcast discussing the rise of the empowered consumer and how consumers have changed the B2C relationship forever.
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customer experience, customer insight, cmo and cio relationship, marketing and technology collaboration, cmo and cio collaboration, socially enabled enterprise, social business, social listening
    
Oracle
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