sports

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Published By: MokiMobility     Published Date: Oct 11, 2012
Sports apparel retailer Fanzz uses iPad kiosks to accept in-store orders on their website, increasing the number of sales on their site and keeping more in-store customers.
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MokiMobility
Published By: Samsung     Published Date: Feb 03, 2016
Delaware North Sportservice provides food concessions to fans at U.S. Cellular Field, home of the Chicago White Sox baseball team. Delaware North operates 20,000 square feet of food service areas that feed up to 40,000 hungry fans per game. The company needed to replace old light box menu boards with cost-effective digital displays to improve promotion of food items and drive visitor traffic to the Chicago Sports Depot retail store.
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samsung, displays, tech, digital, brand, data
    
Samsung
Published By: Samsung     Published Date: Feb 03, 2016
Maverik is a regional convenience store chain that operates more than 270 convenience stores with a brand identity and décor theme around adventure, sports, and the outdoors. Maverik needed a digital signage program to reinforce the brand, drive foot traffic from the pump stations into the store, and promote food purchases.
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samsung, display, retail, maverik, digital, brand
    
Samsung
Published By: Oracle     Published Date: Aug 16, 2013
Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.
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oracle, cloud, sales, breg, information access, marketing cloud service, knowledge management, data management
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.
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oracle sales cloud, oracle, cloud, sales, sfa, crm, enterprise applications, business technology
    
Oracle
Published By: Juniper Networks     Published Date: Oct 20, 2015
As with sports cars, performance is a top buying criteria for firewalls. Because if you can’t keep up with the traffic—real traffic, not traffic in the labs—your apps will be unhappy, and your users even more so.
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juniper, firewall, traffic, networking, security
    
Juniper Networks
Published By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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ibm, sports, marketing, data, analytics, digital marketing, mobile marketing, online video marketing
    
IBM
Published By: Vocia     Published Date: Aug 24, 2011
Day-to-day operations of public venues are increasingly complex. Examine common requirements and functions of a successful critical paging solution-whether for a hospital, shopping center or sports arena.
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vocia, critical paging systems, paging solutions, public venues, communication system technologies, outputs, inputs, amplifiers
    
Vocia
Published By: IBM     Published Date: Apr 21, 2016
Industry analysts expect North American sports industry revenue to grow at a compounded annual rate of 4.8% to reach $67.7 billion by 2017, with customer-generated data the most collected type of external data.1 IBM Fan Insight, a software as a service-based solution available in the IBM Softlayer Cloud, and offers sports teams the breakthrough customer intelligence they need to lead in their industry.
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ibm, sports marketing, sports industry, fan insight, kpi dashboard, crm & customer care, marketing research
    
IBM
Published By: EMC Corporation     Published Date: May 27, 2014
Columbia Sportswear had a smooth downhill ride when it came to virtualizing their SAP landscapes, thanks to EMC and VMware. Watch this video to find out how EMC solutions helped Columbia migrate their operations to the cloud on their terms, and manage the system once it was in place.
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emc, sap hana, vmware, virtualize sap, virtualize applications, it management, data center
    
EMC Corporation
Published By: PC Mall     Published Date: Jan 31, 2012
"In a small business like ours, the IT director wears many hats and budgets are always tight. Standardizing on HP solutions streamlines management, enhances productivity and reduces environmental impact."
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enterprise applications, data management, virtualization, cloud computing, infrastructure, design and facilities
    
PC Mall
Published By: JBoss Developer     Published Date: Oct 21, 2016
Flytoget AS, a publicly owned transportation company in Norway, operates the airport express train between Oslo Airport and the city center. Each year, the company transports millions of passengers on its trains. To succeed in an increasingly competitive landscape, Flytoget decided to modernize its IT infrastructure with a cloud-based approach. Flytoget deployed Red Hat JBoss Fuse with 3scale API Management Platform to create a highly adaptable and reliable foundation for its modernization efforts. As a result, the company has achieved intelligent, integrated transportation services that will help it retain its market-leading role.
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JBoss Developer
Published By: IBM Software     Published Date: Jan 25, 2012
Read how this sports, entertainment, and fashion accessory firm achieved an 866% ROI in two months using IBM Cognos Express.
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ibm, cognos, technology, roi, nucleus, cognos express, business technology
    
IBM Software
Published By: Spredfast, Inc.     Published Date: Feb 05, 2015
Integrating social sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you’re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You’re also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney®, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration. Pump up the value of your sponsorship packages with social. Download our quick-read whitepaper today.
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spreadfast, sponsorship, inventory, revenue, social, advertiser, relationship, engage
    
Spredfast, Inc.
Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
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kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales, finance
    
Kenshoo
Published By: CDW     Published Date: Apr 22, 2015
Wi-Fi in major sports stadiums is still not the norm, but a growing number of teams are following the Cardinals playbook. Those leading the way in IT upgrades — the Atlanta Falcons, Washington Redskins and Kansas City Chiefs — are realizing great success.
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wifi, sports, stadium, uograde, it management, wireless
    
CDW
Published By: EMC Converged Platforms     Published Date: May 05, 2016
Hear directly from VCE customers around the globe who modernized their data centers and simplified IT with the portfolio of EMC converged and hyper-converged platforms. Companies such as Fox Sports, Kimpton Hotels, and Kent State University share the stories behind a compelling transformation of their IT environments. This interactive document enables you to drill down into 17 individual company logos to unveil each customer's unique journey.
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EMC Converged Platforms
Published By: Phunware     Published Date: Jun 24, 2014
For event producers and franchise owners, keeping fans engaged and committed is crucial to maintaining and growing the business’ success. Download our guide and get insight on, why event marketers are losing touch with fans, why move to mobile and how to increase fan engagement—both at the event and beyond.
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sports franchises, mobile apps for fans, sports team mobile app, mobile marketing
    
Phunware
Published By: Mass Relevance     Published Date: Jun 12, 2014
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. View social sponsorship best practices for live events, on-air promotion, and website integration plus case studies from networks, agencies, and sponsors. Don't miss how the 25th annual College Slam sponsor Denny's drove 60,000 tweets during ESPN's live broadcast.
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sponsorship offerings, sports sponsorship, on-air promotion, and website integration, networking
    
Mass Relevance
Published By: SAS     Published Date: Mar 14, 2014
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.
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sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database
    
SAS
Published By: Conductor     Published Date: Apr 09, 2013
A leading online sports apparel retailer leveraged Conductor Searchlight to grow the number of transactions from natural search by more than 70% and natural search revenue by more than 60%
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing, ecommerce
    
Conductor
Published By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
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oracle, brand strategy, super bowl, social media strategy, engagement, continuing the conversation, social media
    
Oracle Social Cloud
Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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sports marketing, ibm, digital strategies, cloud, analytics, operations, search marketing, email marketing
    
IBM
Published By: IBM     Published Date: Apr 14, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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ibm, sports marketing, media, entertainment, digital business model, cloud
    
IBM
Published By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
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phunware, apps for sports, apps for event marketing, apps for live events, search marketing, social media, traditional marketing
    
Phunware
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