Ovum takes a representative group, across new to established leading vendors and provides a SWOT analysis of their solutions, and conducted a comprehensive features assessment with the results summarized in the Ovum APM Rainbow Map.
Published By: Acquirgy
Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.