target accounts

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Published By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
Tags : 
marketo, account based marketing, abm, lead generation, target accounts
    
Marketo
Published By: Vectra Networks     Published Date: Aug 03, 2015
The Dyre family of banking malware is back in the news after researchers recently observed that the malware incorporated tricks to avoid detection in malware sandboxes. Previously, Dyre was most notable for targeting high value bank accounts, including business accounts, and incorporating sophisticated social engineering components to overcome the 2-factor authentication used by most banks.
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malware, data, malware, banking, malware sandbox, authentication, two-factor authentication
    
Vectra Networks
Published By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
Tags : 
decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Tags : 
b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
    
LeadGenius
Published By: MineralTree     Published Date: Jan 14, 2015
Yes, your company is a ripe target for fraud - but it doesn't have to be. Cybercriminals love small to medium businesses, since they have more money in their bank accounts than individuals, but often lack the sophisticated technology and vigilant processes of larger organizations. Gartner estimates that more than 10 percent of small businesses have had funds stolen from their bank accounts.
Tags : 
mineraltree, online fraud, business, damage, technology, bank, accounts, theft
    
MineralTree
Published By: AdRoll     Published Date: Sep 19, 2016
In this guide, we cover: - How to define your target accounts - Onboarding your CRM data with AdRoll - Using ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns - And more!
Tags : 
adroll, marketing, account based marketing, abm, target accounts, onboarding, leads, emerging marketing
    
AdRoll
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