When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how.
Read the guide to learn:
• How to bring your data sources together into a unified view of the customer
• How to move beyond basic demographic attributes to behavior attributes
• How to use look-alike modeling to improve customer targeting and acquisition
Recently, enterprises have seen enormous gains in scalability, flexibility, and affordability as they migrated from proprietary, monolithic server architectures to architectures that are virtualized, open source, standardized, and commoditized.
With Watson Explorer, you can keep enterprise search as the foundation and transform search into Cognitive Exploration. Leveraging technological advances such as deep search and exploration, advanced content analytics, and cognitive capabilities, IBM Watson Explorer provides a unified view of the information you need, combining data from multiple internal silos and a variety of outside datasets including social media. Stop limiting your search to traditional data sources in the new, non-traditional data world.