Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Steve Madden wanted to promote their mobile shopping app in an email. See the campaign and learn how they increased downloads by 68% in our Inkredible 5.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
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contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
Tags : 
contextual marketing, email marketing, entertainment marketing, media marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketer’s Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : 
: contextual marketing, email marketing, entertainment marketing, media marketing, contextual email
    
Movable Ink
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer
    
Adobe
White Paper Published By: AdRoll     Published Date: Sep 06, 2016
According to VentureBeat, for the past 10 years, email has produced higher ROI than all other marketing channels. But email marketing requires thoughtful attention to detail in order to drive sales. Learn actionable 12 tips to supercharge your highest performing channel.
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email, marketing, channel, roi, copy creation
    
AdRoll
White Paper Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Audience retention rates -Subscription conversion -Advertising revenue -Effective reporting and predictive analytics Who should download: -Online Media and Digital Publishing Executives -Directors of Audience Development, CRM, and Engagement -Email Marketing Managers
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sailthru, online media, digital publishing, rfp, request for proposal
    
Sailthru
White Paper Published By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn: -High-impact strategies that drive repeat visits and audience retention -Tactics to test and deploy in order to put strategy into action -Actionable frameworks to properly measure and drill-down into repeat visit rates Who should download: -Directors of Audience Development & Retention -Directors of CRM -Digital Marketing Directors and Managers -Channel Marketing Managers (Web, Email, Mobile)
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sailthru, media, marketing, repeat visits, nurturing
    
Sailthru
White Paper Published By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
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marketo, leads, lead nurturing, nurture strategy, marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
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marketo, marketing, customer marketing, customer experience, marketing strategy
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook and learn by example how financial institutions can embrace: - Marketing automation - Social media marketing - Content marketing - Marketing analytics - And many more key digital marketing trends
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marketo, marketing, digital marketing, financial services, marketing automation
    
Marketo
White Paper Published By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
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offerpop, marketing, marketing success, user-generated content, content strategy
    
Wyng
White Paper Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click
    
Marketo
White Paper Published By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
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loyalty, acquisition, branding, consumers, strategy
    
CrowdTwist
White Paper Published By: Tapinfluence     Published Date: Jun 07, 2016
Delivering the valuable content that consumers crave requires an authentic, organic, dedicated voice that leverages the reputations and experience of the people your consumers trust.
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brand, best practices, consumers, reach, business optimization
    
Tapinfluence
White Paper Published By: LiveHive     Published Date: May 26, 2016
Using a multi-touchpoint strategy with automated email and call scheduling, sales organizations can quickly reach more prospects to maximize outreach efforts and improve connection rates. Download LiveHive's latest eBook to learn the five essential elements needed to implement and manage an effective multi-touchpoint sales strategy.
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sales strategy, b2b sales, sales tools, multi-touch strategy, multi-touchpoint strategy
    
LiveHive
White Paper Published By: LiveHive     Published Date: May 26, 2016
Sales teams are continually investing in more and more tools to sell to today's buyer. In response, the sales stack has expanded to address multiple types of sales problems; however, the inability to easily manage and integrate across multiple solutions has become burdensome. Learn more about the money pit of B2B sales and how to turn it into a money maker.
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sales tools, sales strategy, b2b sales, unified platform, sales roi
    
LiveHive
White Paper Published By: Mimecast     Published Date: Apr 21, 2016
Download the new E-book, Email Security Uncovered: The Five Faces of IT Preparedness, to learn the latest trends in email security and tips on how you can boost your security confidence.
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email, security, trends, cyber attacks, threats
    
Mimecast
White Paper Published By: Sailthru     Published Date: Apr 07, 2016
In the past 20 years, email marketing has changed more than any other form of direct marketing. But the Request for Proposal process that marketers use to select email service providers has not evolved at the same pace. In this guide, you’ll learn how to update your RFP process to increase subscription conversion, advertising revenue, and content recirculation.
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sailthru, online media, digital publishing, rfp, request for proposal
    
Sailthru
White Paper Published By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
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email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Apr 01, 2016
Modern marketers have access to endless amounts of data and limited time to process and analyse it. Transforming it into something that offers real value is essential and the basis for marketing success. Download ‘8 Smart Data Tips for Modern Marketers’ to get actionable tips and tricks that will help you avoid analysis paralysis, enhance customer experiences and identify new customers.
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email marketing, big data marketing, marketing automation, email personalisation
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Apr 01, 2016
You don’t get a second chance at a first impression. Your email welcome series is one one of the best opportunities you have to build a lasting relationship with a customer. But the stakes are high — you can gain or lose a customer in that initial contact. But with proper planning and data, a well-crafted welcome series can help build a love story between you and your subscribers. This eBook will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.
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email marketing, email welcome series, email personalisation, email design
    
Movable Ink
Webinar Published By: Boomtrain     Published Date: Mar 29, 2016
CBSi's VP of Product and Thrillist's VP of Technology discuss their strategies for boosting engagement and driving reader loyalty.
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audience development, user engagement, audience engagement, audience retention, user retention
    
Boomtrain
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