Emerging Marketing

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White Paper Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketo, mobile marketing, mobile, cross-channel marketing, marketing optimization
    
Marketo
White Paper Published By: CrowdTwist     Published Date: Jun 06, 2016
Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.
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crowdtwist, multichannel loyalty pograms, customer relationships, loyalty programs, emerging marketing
    
CrowdTwist
White Paper Published By: Plantronics     Published Date: May 20, 2016
This white paper reveals seven necessary technologies to help ensure end users can take full advantage of web conferencing, from wherever they happen to be.
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web conference, technology, web meetings, web conferencing, online conference
    
Plantronics
White Paper Published By: Plantronics     Published Date: May 20, 2016
This white paper reveals how to architect greater productivity and action in your organisation.
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meetings, online meetings, virtual meetings, online conference, cloud technology
    
Plantronics
White Paper Published By: CMO.com     Published Date: May 10, 2016
While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.
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digital marketing, content management, marketing, retail, financial management
    
CMO.com
White Paper Published By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
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marketing, content marketing, best practices, business optimization, business practices
    
CMO.com
White Paper Published By: Lazar_Rocket Fuel     Published Date: May 05, 2016
As the number of devices multiplies at a rate that far outpaces growth in the number of actual consumers, marketers must now realize that they have to market to people, not devices. The question is: how do you do that in the most tech-savvy and cost-effective way possible? Let’s take a step-by-step approach to that challenge.
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rocketfuel, internet of things, iot, devices, marketing
    
Lazar_Rocket Fuel
White Paper Published By: Telerik     Published Date: May 04, 2016
Digital Marketing is, by its very nature, technology driven. It requires organizations to implement technology platforms and use them effectively in an integrated fashion. That is the road to Digital Marketing Maturity.
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telerik, marketing, digital marketing, technology platform, emerging marketing
    
Telerik
White Paper Published By: Curalate     Published Date: May 03, 2016
There’s no denying that succeeding on Instagram isn’t just science – it’s art. To that end, we’ve enlisted the help of 12 Instagram artists to help you become a better one. In this guide, you’ll find: - 25 ideas for telling authentic visual stories; - Tips on which mobile apps and tools to try; - 20+ images for Instagram inspiration. Fill out the form to get your free guide, and start sharing beautiful images today. You can also get to know our contributors below.
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curalate, instagram, social media, visual media, mobile apps
    
Curalate
White Paper Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery
    
Curalate
White Paper Published By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, case study, lilly pulitzer, emerging marketing, social media
    
Curalate
White Paper Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
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curalate, visual commerce. ecommerce, visual data, measuring roi, emerging marketing
    
Curalate
White Paper Published By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, urban outfitters. igc, user generated content, instagram shoppable, social media
    
Curalate
White Paper Published By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile
    
Cision
White Paper Published By: Cision     Published Date: May 02, 2016
Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?
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cision, media coverage, public relations, brands, emerging marketing
    
Cision
White Paper Published By: Cision     Published Date: May 02, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
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cision, public relations, roi, brand awareness, pr roi
    
Cision
White Paper Published By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
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pegasystems, digital transformation, analytics, mobile marketing, social media
    
Pegasystems
White Paper Published By: Cision     Published Date: May 02, 2016
How can you boost the odds your social media pitches will drive success? These 11 tips will help. You’ll not only pitch well but also build solid media relations and outreach programs.
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cision, social media, reporters, social journalism, marketing
    
Cision
White Paper Published By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
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cision, social media, social media strategy, marketing, marketing research
    
Cision
White Paper Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision
White Paper Published By: AdRoll     Published Date: Apr 28, 2016
Trends and benefits of re-targeting in the world's largest social network
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facebook, targeting, social, impressions, emerging marketing
    
AdRoll
White Paper Published By: Adobe     Published Date: Apr 25, 2016
In this study, you’ll discover key trends from today’s mobile consumer such as the activities they engage in the most, which elements in mobile experience receive the highest scores, and the benchmarks and best practices your company can take to raise your own mobile experience bar.
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mobile, data management, mobile first, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
This white paper explores the question: How can IT govern and protect content in such ad hoc and semistructured environments?
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data security, data management, mobile security, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
Diese Entwicklung lässt sich zwar mit Statistiken (siehe Seitenleiste) belegen, am deutlichsten zeigt sie sich jedoch im täglichen Leben. Sei es der Jogger, der sein Laufpensum mit dem Telefon überprüft, die Mutter, die sich mit ihren Kindern den Nachthimmel über eine Astronomie-App auf dem Tablet ansieht, der Hauseigentümer, der mithilfe einer Zeitschriften-App in der Lage ist, selbst eine Reparatur durchzuführen, oder jeder Kunde, der sich sein Getränk an einem „Coke Freestyle“-Automaten zusammenstellt oder seinen morgendlichen Kaffee über die Starbucks-App bestellt. Die Liste ließe sich beliebig fortführen.
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mobile lifecycle, mobile device management, mobile marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
This white paper explores the question: How can IT govern and protect content in such ad hoc and semistructured environments?
Tags : 
data security, data management, mobile security, mobile marketing
    
Adobe
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Sub-Categories: Mobile Marketing, Online Video Marketing, Social Media Marketing

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