Emerging Marketing

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Case Study Published By: Sparta Social Networks     Published Date: Oct 10, 2008
Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
Tags : 
sparta, social network, oxygen, social media marketing
    
Sparta Social Networks
Case Study Published By: Sparta Social Networks     Published Date: Oct 10, 2008
This case-study talks about how the Packet8 broadband voice over Internet protocol (VoIP) and video communications service which lets broadband Internet users add digital voice and video communications services to their high-speed Internet connection. Videophone users now account for almost 5 percent of Packet8’s 74,000 lines, and are one of several drivers in the company's quarterly growth, up 54 percent in the most period to $6 million in revenue. Download to learn more.
Tags : 
sparta, social network, packet8, internet protocol (voip), social media marketing
    
Sparta Social Networks
White Paper Published By: Clickatell     Published Date: May 20, 2008
This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.
Tags : 
clickatell, mobile banking, mobile marketing
    
Clickatell
Case Study Published By: Clickatell     Published Date: May 20, 2008
To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
Tags : 
clickatell, location based services, mobile marketing
    
Clickatell
Case Study Published By: Clickatell     Published Date: May 20, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
Tags : 
customer centric messaging, clickatell, standard bank, mobile marketing
    
Clickatell
White Paper Published By: Clickatell     Published Date: May 20, 2008
Communication is a profoundly human activity and the primary driving force behind all technological development. The secret of the mobile phone’s success lies not just in its simplicity, but also in its adaptability.  Download this white paper to learn more.
Tags : 
clickatell, mobile marketing, sms marketing
    
Clickatell
White Paper Published By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
Tags : 
sms marketing, mobile marketing, email marketing, text messaging, text marketing
    
PKWARE
White Paper Published By: blinkx     Published Date: Mar 15, 2007
This whitepaper is a readily accessible exploration of the key topics concerned in Video SEO today. As befits such a new and evolving area of expertise, this paper borrows frequently from the online observations and articles of those who are involved in the industry at the coalface and will suggest further reading for additional detail on any given facet of the overall topic.
Tags : 
video seo, search engines, search engine optimization, emerging marketing, podcast marketing
    
blinkx
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Sub-Categories: Mobile Marketing, Online Video Marketing, Social Media Marketing

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