Emerging Marketing

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White Paper Published By: Marketo     Published Date: Oct 17, 2016
Don’t waste another moment assuming, instead of knowing, your marketing campaigns are working. You could be alienating large customer groups or ignoring the potential to increase ROI for campaigns that do work, but could use improvement. Download now to learn more!
Tags : 
a/b testing, marketing strategy, campaign testing, roi, emerging marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
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holiday marketing, personalization, emerging marketing, crm & customer care, marketing research
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
We live in a mobile-first reality, one that has put the world’s information at our fingertips via smartphone, tablet, or wearable device. It has forever altered the ways in which we shop and consume, and how marketers engage with buyers. As a mobile marketer, you need to deliver the cohesive experience that your audience expects. Download to find out how.
Tags : 
mobile marketing, mobile apps, online shopping, email marketing, emerging marketing
    
Marketo
White Paper Published By: Crimson Hexagon     Published Date: Oct 11, 2016
This guide will help you learn the fundamentals of social media analytics and how you can apply it to your organization to make smarter, more data-backed decisions.
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crimson hexagon, social media analytics, social media management, smm, social data
    
Crimson Hexagon
White Paper Published By: AdRoll     Published Date: Oct 05, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Download to learn more!
Tags : 
search marketing, email marketing, emerging marketing, social media, traditional marketing
    
AdRoll
White Paper Published By: AdRoll     Published Date: Oct 05, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Download to learn more!
Tags : 
website development, emerging marketing, internet marketing, crm & customer care
    
AdRoll
White Paper Published By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
Tags : 
adobe, marketing, marketers, mobile, engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : 
adobe, programmatic, marketing, programmatic ad campaigns, cross channel
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
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adobe, cross channel, cross channel advertising, advertising, marketing
    
Adobe
White Paper Published By: Clicktale     Published Date: Sep 26, 2016
In the fourth paper of the Clicktale Psychology and Customer Experience Series, we delve into the rational and emotional processes that impact shopper intent. We show how emotion-based learning can yield business results and provide concrete tips to help you identify emotional processes and respond to them most effectively.
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clicktale, psychology, customer experience, emotion-based learning, shopper intent
    
Clicktale
White Paper Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this Benchmark Study and discover how you measure up across 25 open, click-through, list churn and mobile metrics.
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marketing metrics, marketing, mobile, mobile marketing, mobile metrics
    
IBM Marketing Cloud
White Paper Published By: Crownpeak     Published Date: Sep 21, 2016
Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
Tags : 
crownpeak, forrester research, cloud, digital experience platforms, cloud solutions
    
Crownpeak
Webinar Published By: Adobe     Published Date: Sep 20, 2016
In this webinar, we discuss the strategies and tactics that will help you get the most from your mobile investment.
Tags : 
adobe, mobile, strategy, experience, loyalty
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Read the Adobe report to see why the key to success is anticipating customer needs instead of just responding to them.
Tags : 
adobe, digital, strategy, maturity, mobile
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
Tags : 
adobe, mobile, data driven marketing, marketing, marketer
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand. Get the guide to learn how predictive marketing can help you: • Automate and personalize messages • Refine and improve campaigns • Mature your digital marketing
Tags : 
adobe, marketing, data driven marketing, marketrs, predictive marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
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adobe, a/b test, pitfalls, success, results
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Our report outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust.
Tags : 
adobe, data driven marketing, marketing, emerging marketing, internet marketing
    
Adobe
White Paper Published By: AdRoll     Published Date: Sep 19, 2016
In this guide, we cover: - How to define your target accounts - Onboarding your CRM data with AdRoll - Using ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns - And more!
Tags : 
adroll, marketing, account based marketing, abm, target accounts
    
AdRoll
White Paper Published By: Oracle     Published Date: Sep 14, 2016
This infographic reveals how are Millennials engaging with hotels.
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millennial generation, hospitality, tech-savvy, mobile device, mobility
    
Oracle
White Paper Published By: LeadGenius     Published Date: Sep 13, 2016
You’re building a marketing and sales technology stack. Know what’s coming around the corner.
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b2b, abm, account based marketing, account based sales, b2b marketing
    
LeadGenius
White Paper Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
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b2b, abm, account based marketing, account based sales, b2b marketing
    
LeadGenius
White Paper Published By: LeadGenius     Published Date: Sep 13, 2016
The most comprehensive guide to Account Based Marketing to date.
Tags : 
b2b, abm, account based marketing, account based sales, b2b marketing
    
LeadGenius
White Paper Published By: Limelight Platform     Published Date: Sep 06, 2016
This guide will allow you to prove and improve ROI/ROO, assist in defining KPIs and showcase how to best leverage digital in today’s changing experiential marketing landscape.
Tags : 
live marketing software, live lead generation, event marketing analytics, experiential marketing analytics, limelight marketing
    
Limelight Platform
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Sub-Categories: Mobile Marketing, Online Video Marketing, Social Media Marketing

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