Social Media

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White Paper Published By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : 
conversica, leads, sales leads, lead response, communication
    
Conversica
White Paper Published By: Oracle_Hospitality F&B     Published Date: Nov 09, 2015
The Oracle Hospitality Essential Guide to Running a Restaurant is a 76-page eBook sharing advice from restaurateurs on location, design, recruitment, technology, kitchen kit, marketing, reservations, customer service, menu design, and finance.
Tags : 
oracle, oracle hospitality, running a restaurant, restaurant business, kitchen kit
    
Oracle_Hospitality F&B
White Paper Published By: Adobe     Published Date: Nov 06, 2015
Hoje, oferecer um produto melhor não é suficiente. Um atendimento melhor ao cliente também não. Na verdade, muitas formas utilizadas pelas empresas para se diferenciar no passado não funcionam mais. A tecnologia nivelou o cenário competitivo.
Tags : 
tecnologia, design, digitalmente, mercado, email marketing
    
Adobe
White Paper Published By: Allbound     Published Date: Nov 02, 2015
Marketing within a partner channel can be complicated.
Tags : 
content marketing, strategies, content distribution, seo, content creation
    
Allbound
White Paper Published By: Falcon Social     Published Date: Oct 30, 2015
What you need to consider when implementing a social media customer care strategy. • What changes for CS on social • Who gets social customer service right • The necessity of social customer service
Tags : 
social media customer service, social media customer care, social media customer support, social media and customer service, social media marketing
    
Falcon Social
White Paper Published By: Falcon Social     Published Date: Oct 30, 2015
Du willst eine Strategie entwickeln, die Engagement fördert und deine Marke in den sozialen Medien aufbaut? Dieses Handbuch unterstützt dich dabei, eine Strategie zu erstellen, die den gesamten Lebenszyklus deiner Inhalte abdeckt – von der Planung und Ideensuche bis hin zur Erfolgsmessung und Optimierung. Lade das Handbuch jetzt herunter.
Tags : 
social media tool, social media management tool, social media verwaltung, social media software, social media marketing
    
Falcon Social
White Paper Published By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
Tags : 
cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing
    
Falcon Social
White Paper Published By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
Tags : 
social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software
    
Falcon Social
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
You have to think holistically with a full funnel solution that can deliver content, drive real results and offer mutual value to your business and to customers at the same time.
Tags : 
linkedin, marketing funnel, content management, content strategy, customer engagement
    
TheMarketingScope
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Tags : 
linkedin, lead generation, brand awareness, marketing strategy, sales pipeline
    
TheMarketingScope
Webinar Published By: SurveyMonkey     Published Date: Oct 26, 2015
Check out our latest on-demand webinar with Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, to hear how Eventbrite successfully uses data to track brand awareness and monitor the competition.
Tags : 
surveymonkey, customer experience, customer care, reputation, emerging marketing
    
SurveyMonkey
Webinar Published By: SurveyMonkey     Published Date: Oct 26, 2015
97% of customers say they’re likely to tell friends or family about an outstanding customer experience. And collecting customer feedback can help you fuel a reputation for great customer care.
Tags : 
surveymonkey, salesforce, sfdc, service, customer experience
    
SurveyMonkey
White Paper Published By: Evergage, Inc.     Published Date: Oct 21, 2015
Engage, convert and retain your customers and users using timely and relevant in-app messaging.
Tags : 
evergage, apps, messaging, customers, engagement
    
Evergage, Inc.
White Paper Published By: QuickPivot     Published Date: Oct 20, 2015
Email effectiveness remains strong but the connected marketing organization fuels growth
Tags : 
customer interaction, channel attribution, email effectiveness, marketing, email marketing
    
QuickPivot
White Paper Published By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : 
local marketing automation, lma, marketing tools, seo, landing pages
    
Sponsored by Brandify and YP and SIM Partners
White Paper Published By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
Tags : 
social media, best practices, b2b, marketing, audit
    
Act-On
White Paper Published By: Clicktale     Published Date: Oct 14, 2015
As marketers, we rely on metrics to measure our success or failure. But how effective are traditional analytics? When metrics can’t see beyond the mouse click, how can we understand what the people behind the screen are experiencing? How can we know what happened before the click, or what happens after? ClickTale’s newest eBook will show you how Digital Customer Experience metrics help you look past the numbers, and understand what your customers and visitors are really experiencing on your website. Download Digital Customer Experience Metrics: Uncovering the Behavior behind the Numbers now, and start turning metrics into actionable understanding!
Tags : 
engagement metrics, engagement optimization, website optimization, web analytics, website analytics
    
Clicktale
White Paper Published By: Act-On     Published Date: Oct 09, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : 
reachmail, social media, social media marketing, marketing plan, cross channel
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
LinkedIn has evolved into a powerful lead generation tool for many businesses. Its features, like Publisher and Groups, lend themselves well to connecting businesses with prospects. With so many great features, it can be quite challenging to figure out how to use the ones that best fit your needs. To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
Tags : 
reachmail, linkedin, b2b best practices on linkedin, b2b companies, search marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
Tweets with hashtags receive 2X more engagement than those without hashtags (Buddy Media). Used correctly, hashtags will amplify your message like nothing else on social media. All you have to do is apply the right ones at the right times, with a bit of finesse. To give you the tools you need to create and manage your hashtag strategies, we’ve put together this eBook to show you the ropes.
Tags : 
reachmail, social media, hashtags, effective hashtags, hashtag strategies
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : 
marketing, content marketing, creating content, content marketing strategy, reachmail
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
Tags : 
marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide
    
Act-On
White Paper Published By: LogMeIn     Published Date: Oct 08, 2015
This eBook reveals the 5 best practices to emerge from data to help enable sales teams exceed targets.
Tags : 
optimise sales revenue, sales, social selling, optimise virtual selling, social media
    
LogMeIn
White Paper Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
Tags : 
adobe, digital advertising, search engine marketing, sem, ctr
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
Tags : 
adobe, digital advertising, social, brand, dmp
    
Adobe
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