Social Media

Results 226 - 250 of 736Sort Results By: Published Date | Title | Company Name
White Paper Published By: Lumesse     Published Date: Mar 13, 2015
This white paper reveals the benefits of a workforce that spans generations.
Tags : 
y generation and mature generation, recruitment strategy, staff, young generation vs mature generation, social media
    
Lumesse
White Paper Published By: Lumesse     Published Date: Mar 12, 2015
This white paper reveals the benefits of a workforce that spans generations.
Tags : 
y generation and mature generation, recruitment strategy, staff, young generation vs mature generation, social media
    
Lumesse
White Paper Published By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Tags : 
oracle, commerce, empowerment, customer, e-commerce
    
Oracle
White Paper Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
Tags : 
social experience, acquia, vitual commerce experience, online shopping, emerging marketing
    
Acquia
White Paper Published By: Brandwatch     Published Date: Feb 25, 2015
This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on: • What reputation monitoring actually means • How to identify a crisis & assess the damage • Real-world examples from Marriott, United Airlines and Walmart/Asda
Tags : 
social media, social analytics, social media monitoring, crisis management, reputation management
    
Brandwatch
White Paper Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
Tags : 
oracle, trends, marketing message, structure, cloud
    
Oracle
White Paper Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Tags : 
oracle, marketing, consumers, attention, message
    
Oracle
White Paper Published By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
Tags : 
oracle, brand strategy, super bowl, social media strategy, engagement
    
Oracle Social Cloud
White Paper Published By: Lumesse     Published Date: Feb 13, 2015
This White Paper provides information on how Technological advance is powering a motivational disconnect between what Gen Y/Millenial employees can achieve when it comes to learning and development (L&D).
Tags : 
gen y, l&d, millenial employees, generation y, l&d in a digital landscape
    
Lumesse
White Paper Published By: Lumesse     Published Date: Feb 13, 2015
This White Paper provides information on how Technological advance is powering a motivational disconnect between what Gen Y/Millenial employees can achieve when it comes to learning and development (L&D).
Tags : 
gen y, l&d, millenial employees, generation y, l&d in a digital landscape
    
Lumesse
White Paper Published By: Quantcast     Published Date: Feb 13, 2015
Twitter ist ein globales Phänomen, das die Art, wie Marken und Konsumenten online miteinander interagieren, quasi buchstäblich verändert hat. Erst kürzlich hat Twitter eine Werbemöglichkeit gelauncht, mit der Unternehmen und Marken ihre Tweets und Accounts über Zielgruppen-Targeting an die richtigen Nutzer ausliefern können. Diese neue Werbeform – bekannt als „tailored audiences” oder „maßgeschneiderte Zielgruppen” – ermöglicht es Unternehmen, ihre eigenen Daten zu verwenden, um ein detaillierteres Targeting zu erstellen und noch bessere, maßgeschneiderte Werbung über Twitter auszuliefern.
Tags : 
tailored audiences, quantcast, real time-marketer, twitter, emerging marketing
    
Quantcast
White Paper Published By: Quantcast     Published Date: Feb 13, 2015
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter. Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : 
twitter, real-time advertiser, custom audience, quantcast, ad targeting
    
Quantcast
White Paper Published By: Quantcast     Published Date: Feb 13, 2015
Twitter est un phénomène mondial qui a littéralement bouleversé les interactions en ligne entre les marques et les consommateurs. Récemment, Twitter a lancé une option publicitaire permettant aux marques de diffuser des Tweets et des comptes sponsorisés auprès des utilisateurs avec un ciblage d’audience spécifique. Cette offre, appelée «tailored audience», permet aux annonceurs d’utiliser leurs propres données afin d’affiner leur ciblage et de diffuser davantage de publicités personnalisées via la plateforme Twitter. Téléchargez notre guide pour en savoir plus!
Tags : 
twitter, tailored audience, quantcast, emerging marketing, social media
    
Quantcast
White Paper Published By: Jive     Published Date: Feb 12, 2015
For organizations where customer experience is key, customer collaboration is one of the best ways to build trusted relationships and improve customer loyalty. Read this whitepaper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.
Tags : 
customer service, collaboration, roi, innovation, revenue
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
Setting up and maintaining and external collaboration initiative can be big investment of time, knowledge and money. Despite this, collaboration with customers is worth the effort, leading to a variety of benefits, including lower cost of customer service, better marketing insights and analysis, development of more innovative and high-need products, and developing long-term relationships with customers. In this whitepaper, learn 7 ways successful organizations have turned interactions in customer communities into cost savings, revenue and profit.
Tags : 
customer service, collaboration, roi, innovation, revenue
    
Jive
White Paper Published By: Socialbakers     Published Date: Feb 11, 2015
In this exclusive Socialbakers report, we look at how media companies can use competitive analytics and better content optimization strategies to drive interactions and site visits - crucial metrics for anyone involved in audience growth and development in the industry.
Tags : 
social media for media companies, reach and engagement, media performance, social media, advertising agencies
    
Socialbakers
White Paper Published By: Mindtree     Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are real—they just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines. Download the e-book to help you: • Identify and navigate digital complexity • Explore your development options to get to market faster • Learn how to choose and work with the right digital partners
Tags : 
digital transformation, digital marketing platform, digital ecommerce solutions, customer engagement solutions, enterprise portal solutions
    
Mindtree
Case Study Published By: Spredfast, Inc.     Published Date: Feb 05, 2015
Integrating social sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you’re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You’re also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney®, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration. Pump up the value of your sponsorship packages with social. Download our quick-read whitepaper today.
Tags : 
spreadfast, sponsorship, inventory, revenue, social
    
Spredfast, Inc.
White Paper Published By: Sitecore     Published Date: Feb 04, 2015
This detailed Forrester Wave Model assesses the vendors of Web Content management (WCM) and discovers their focus on marketing scenarios, mobile device support and cloud deployment story.
Tags : 
wcm, mobile, marketing, cloud, search marketing
    
Sitecore
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : 
digital advertising report, search marketing, social media, mobile marketing, social media marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : 
digital advertising report, search marketing, social media, mobile marketing, social media marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This White Paper provides information on new trends and key findings of Digital Publication Platforms.
Tags : 
digital publication platform, content marketing, social media
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
Tags : 
adobe mobile application development, email marketing, social media, mobile marketing, online video marketing
    
Adobe
Start   Previous    3 4 5 6 7 8 9 10 11 12 13 14 15 16 17    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.