Social Media

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White Paper Published By: Cision     Published Date: Aug 23, 2016
Social media has transformed the way we share and consume the news. But are your target journalists embracing it?
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social engagement, social media analytics, social media integration, social media listening, emerging marketing
    
Cision
White Paper Published By: Brandwatch     Published Date: Aug 23, 2016
This whitepaper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies.
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social media, consumer insights, market research, b2b marketing, consumer market insights
    
Brandwatch
White Paper Published By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
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social media, consumer technology, social listening, b2b marketing, social data
    
Brandwatch
White Paper Published By: Brandwatch     Published Date: Aug 23, 2016
In this Brandwatch report, explore why it is critical that retail brands understand how they’re performing online, and how they can better connect with their online customers by using social data. Also, discover where brands including Amazon, Target and Walgreens rank on the Retail Social Index.
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social media, social listening, social data, social insights, retail
    
Brandwatch
White Paper Published By: IBM     Published Date: Aug 18, 2016
Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.
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ibm, watson, social media, analytics, social media analytics
    
IBM
White Paper Published By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
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quickpivot, marketing, social media, campaigns, partner strategy
    
QuickPivot
White Paper Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
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marketo, marketing, customer marketing, customer experience, marketing strategy
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook and learn by example how financial institutions can embrace: - Marketing automation - Social media marketing - Content marketing - Marketing analytics - And many more key digital marketing trends
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marketo, marketing, digital marketing, financial services, marketing automation
    
Marketo
White Paper Published By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
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offerpop, consumer engagement, marketing, customer engagement, social
    
Wyng
White Paper Published By: Salesforce Commerce Cloud     Published Date: Jul 12, 2016
96% of millennials say they still like to visit actual shops. They are also influenced more by online videos than TV advertising, and still rely on “official” reviews found in newspapers, magazines and online publications. If you want to be successful in this rapidly changing market, you need to attract millennials. Download this free research paper to find out how to attract millennials and adapt your methods to include them.
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demandware, social, millennials, impressions, social media
    
Salesforce Commerce Cloud
White Paper Published By: Cision     Published Date: Jul 08, 2016
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile
    
Cision
White Paper Published By: Cision     Published Date: Jul 08, 2016
Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?
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cision, media coverage, public relations, brands, emerging marketing
    
Cision
White Paper Published By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
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cision, public relations, roi, brand awareness, pr roi
    
Cision
White Paper Published By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
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cision, media, public relations, influencer relations, influencers
    
Cision
White Paper Published By: Engineering360 Media Solutions     Published Date: Jul 07, 2016
Engineering360 is pleased to bring you this selection of marketing articles compiled from recent editions of the Marketing Maven, our monthly e-newsletter created exclusively for business-to-business sales and marketing professionals in the industrial sector.
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marketing, engineering360, sales, b2b marketing, marketing strategy
    
Engineering360 Media Solutions
White Paper Published By: Monotype     Published Date: Jun 16, 2016
Read Monotype’s latest white paper to learn: - User interface and technology considerations at each stage of the Product Maturity Model - How using advanced font technologies in early stages can lay the groundwork for smoother transitions and advanced product features - The difference between scalable fonts and bitmap fonts
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monotype, spark, font, product maturity model, product maturity
    
Monotype
White Paper Published By: Swyft Media     Published Date: Jun 13, 2016
Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially important.
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swyft, mobile messaging, millennial, audience engagement, audience engagement platform
    
Swyft Media
White Paper Published By: Trapit     Published Date: Jun 02, 2016
To jump-start their social selling efforts, many companies turn to LinkedIn Sales Navigator. This ebook explains how you can extend the value of your Sales Navigator investment. Get answers to questions like: - What are the best practices for using Sales Navigator? - Which features should my sales team use? - What are some of the shortcomings of Sales Navigator? - How do I overcome those shortcomings and create a comprehensive social selling strateg
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linkedin, linkedin sales navigatior, social sales, social selling, social media
    
Trapit
White Paper Published By: Trapit     Published Date: Jun 02, 2016
In this book, you will find tips on: - Understanding your objectives and assessing your team's readiness - Assigning roles for your program - Developing a content strategy for sales - Training your team - Assessing your social selling program's progress
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social selling, customer aquisition, trapit, social selling programs, content strategies
    
Trapit
White Paper Published By: Trapit     Published Date: Jun 02, 2016
To be successful, sometimes you need to be pointed in the right direction. That’s where our cheat sheet comes in. It answers your burning questions – like these: - Why do sales reps need social selling? - What are the ground rules for social selling? - How do you set up your social profiles to attract buyers? - How do you write tweets and LinkedIn updates that will spark engagement? - How do you find your buyers on social networks?
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social selling, customer aquisition, trapit, social selling programs, content strategies
    
Trapit
White Paper Published By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
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marketing, content marketing, best practices, business optimization, business practices
    
CMO.com
White Paper Published By: Curalate     Published Date: May 03, 2016
There’s no denying that succeeding on Instagram isn’t just science – it’s art. To that end, we’ve enlisted the help of 12 Instagram artists to help you become a better one. In this guide, you’ll find: - 25 ideas for telling authentic visual stories; - Tips on which mobile apps and tools to try; - 20+ images for Instagram inspiration. Fill out the form to get your free guide, and start sharing beautiful images today. You can also get to know our contributors below.
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curalate, instagram, social media, visual media, mobile apps
    
Curalate
White Paper Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery
    
Curalate
White Paper Published By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, case study, lilly pulitzer, emerging marketing, social media
    
Curalate
White Paper Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
Tags : 
curalate, visual commerce. ecommerce, visual data, measuring roi, emerging marketing
    
Curalate
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