Internet Marketing

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Webinar Published By: Cisco     Published Date: Apr 20, 2016
Cisco is helping marketers understand and shape the customer experience, onsite, online, via social media, and through mobility platforms.
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cisco, internet of things, customer experience, marketers, social media
    
Cisco
White Paper Published By: Cisco     Published Date: Apr 20, 2016
The new face of marketing is digital and mobile first, which influences how we create, curate, and deliver content.
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cisco, digital, marketing, digital marketing, mobile
    
Cisco
White Paper Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile
    
Cisco
White Paper Published By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
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loyalty, advocacy, fans, superfans, loyalty
    
CrowdTwist
White Paper Published By: CrowdTwist     Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.
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retention, customer, loyalty, strategy, consumers
    
CrowdTwist
White Paper Published By: Meltwater     Published Date: Apr 13, 2016
This eBook outlines what it takes to turn your social media program into a full fledged social business.
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best practices, social media, communications, brand awareness, business optimization
    
Meltwater
White Paper Published By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
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marketing, content marketing, best practices, business optimization, public relations
    
Meltwater
White Paper Published By: Meltwater     Published Date: Apr 13, 2016
Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.
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marketing, data, best practices, business optimization, public relations
    
Meltwater
Webinar Published By: Meltwater     Published Date: Apr 13, 2016
Picture a world where everyone on your marketing team has the information they need to be successful. Each team member uses KPIs to set ambitious but achievable goals—and everyone knows exactly where their programs stand.
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data management, business practices, marketing, public relations, communications
    
Meltwater
Webinar Published By: Meltwater     Published Date: Apr 13, 2016
Watch this webinar from Forrester analyst Sam Ngo and learn how social insights can move the needle on business objectives across your organization.
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data management, business practices, internet, marketing, best practices
    
Meltwater
White Paper Published By: nFusion     Published Date: Apr 12, 2016
Organizations always want to aggressively grow and expand
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nfusion, customer experience, website design, internet marketing, traditional marketing
    
nFusion
White Paper Published By: Sailthru     Published Date: Apr 07, 2016
In the past 20 years, email marketing has changed more than any other form of direct marketing. But the Request for Proposal process that marketers use to select email service providers has not evolved at the same pace. In this guide, you’ll learn how to update your RFP process to increase subscription conversion, advertising revenue, and content recirculation.
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sailthru, online media, digital publishing, rfp, request for proposal
    
Sailthru
White Paper Published By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
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email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email
    
Movable Ink
White Paper Published By: QuickPivot     Published Date: Mar 28, 2016
Welcome to the retail landscape of 2016. Customer data is a monster unleashed. Newly self-aware customers and rapidly advancing technology create challenges for brands looking to get a foothold and truly deliver the relevant, real-time experiences those customers have come to expect. QuickPivot’s research brief “2016 Retail Predictions, Insights from Industry Gurus”, provides the insights businesses like yours need.
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retail, commerce, shopping, mobile, insights
    
QuickPivot
White Paper Published By: CMO.com     Published Date: Mar 24, 2016
While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.
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cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: SAP     Published Date: Mar 22, 2016
Nearly all store sales will be influenced by digital in 2020, and the retailer of the future will excel at orchestrating core processes in the maze of near-infinite purchase paths available to ever-more discerning consumers. Digital transformation will impact all areas of retail business processes as retailers seek new ways to reach consumers while maximizing efficiencies within their own operations. Automation, speed, and contextually driven decisions will create opportunities for retailers and help transform relationships with their suppliers, consumers, and employees. Learn more about how digital transformation is impacting the retail industry. Download a complimentary copy of the Retail in a Digital World white paper.
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sap, digital retail, digital businesses, business technology, technology
    
SAP
White Paper Published By: SAP     Published Date: Mar 22, 2016
In the new digital economy, competition, consumer engagement, and operational effectiveness are fundamentally changing, and accelerating. New competitors are redefining the landscape at unprecedented rates. Building and keeping trust mean delivering exceptional brand experiences, every time, via agile processes that balance consumer needs with cost to serve. One size does not fit all. Engaging consumers and capitalizing on new opportunities depend on the capacity to identify, act on, and deliver high-value experiences and outcomes like joy, confidence, security, and control, all in the span of a moment, exactly where and when a consumer or business need arises. Miss the moment, miss the opportunity.
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digital economy, value creation, sap, consumer engagement, business technology
    
SAP
White Paper Published By: SAP     Published Date: Mar 22, 2016
All participants will use digital innovation to run their enterprise in real time and operate in a global network. They will provide superior products and services for a unique customer experience with the highest safety and environmental standards. This also paves way for new mobility concepts and business models. Our vision is where urban mobility and transportation systems run in a sustainable ecosystem while protecting natural resources and environment. This requires the ability to connect companies, people, and vehicles in real time for accident-free driving with zero-emission operated vehicles.
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digital network, digital enterprise, value creation, best business practices, sap
    
SAP
White Paper Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
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multi channels, loyalty, acquisition, branding, consumers
    
CrowdTwist
White Paper Published By: Demandware     Published Date: Mar 16, 2016
How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.
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retail, commerce, shopping, mobile, behavior
    
Demandware
White Paper Published By: Constant Contact     Published Date: Mar 10, 2016
In an industry as competitive as digital marketing, standing out in the crowd can be difficult. Want to position your agency to attract qualified leads and convert them into long-term customers? Download this guide; find out how!
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digital marketing, integrated campaigns, constant contact, marketing solutions, internet marketing
    
Constant Contact
White Paper Published By: Constant Contact     Published Date: Mar 10, 2016
The average consumer goes through 6 channels before they make a purchase decision. You and your small business clients know that a multi-channel approach is a must to reach them, but how do you make your campaign work smarter and harder? Find out!
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marketing, digital agency, campaigns, multi-channel approach, constant contact
    
Constant Contact
White Paper Published By: Evergage, Inc.     Published Date: Mar 10, 2016
Download this eBook TODAY and gain the insights necessary to support an effective intent-driven personalization strategy for your organization!
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intent-based marketing, intent-driven personalization, behavioral analytics, emerging marketing, internet marketing
    
Evergage, Inc.
White Paper Published By: Dotmailer     Published Date: Mar 09, 2016
This whitepaper outlines 7 tips for delivering an improved CX using email, with examples from Magento powered retailers.
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customer experience, brand, magneto, email, marketing
    
Dotmailer
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Find out about 10 digital trends that will change our world in 2016. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
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