Internet Marketing

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White Paper Published By: IBM     Published Date: Jan 20, 2016
To succeed in the digital era, you have to be totally in sync with the behavior and preferences of your customers in a fast-changing landscape. You have to be quick and adaptable.
Tags : 
ibm, cmo, challenge, business, roi
    
IBM
White Paper Published By: Uberflip     Published Date: Jan 20, 2016
Content marketing is tough. But it doesn't have to hurt.
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uberflip, b2b, content marketing, emerging marketing, business technology
    
Uberflip
White Paper Published By: Uberflip     Published Date: Jan 20, 2016
The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line.
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uberflip, data, marketing, content, content marketing
    
Uberflip
White Paper Published By: Uberflip     Published Date: Jan 19, 2016
The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?
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uberflip, content, engagement, content, discoverability
    
Uberflip
White Paper Published By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
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adobe, creative, design, brands, culture
    
Adobe
Case Study Published By: Wyng     Published Date: Jan 13, 2016
McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.
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search marketing, email marketing, website development, emerging marketing, social media
    
Wyng
White Paper Published By: Wyng     Published Date: Jan 13, 2016
The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.
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search marketing, email marketing, website development, emerging marketing, social media
    
Wyng
Webinar Published By: eDataSource     Published Date: Jan 08, 2016
The google search tool for e-mail marketing campaigns.
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inbox placement, email marketing, email marketing roi, real time email marketing, search marketing
    
eDataSource
White Paper Published By: IBM     Published Date: Jan 07, 2016
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandizers all now view WCM as mission-critical.
Tags : 
ibm, gartner, web, content management, digital strategy
    
IBM
White Paper Published By: IBM     Published Date: Jan 07, 2016
Digital business requires organizations to improve customer, employee, and partner engagement and satisfaction in the midst of an explosion of information, devices and apps.
Tags : 
ibm, gartner, horizontal portals, magic quadrant, digital
    
IBM
White Paper Published By: IBM     Published Date: Jan 07, 2016
As marketing, commerce, and customer service continue to shift to digital channels — and as an increasingly greater share of an organization's revenue comes from digital business — organizations have become acutely aware of the need for an integrated digital experience platform.
Tags : 
ibm, cloud, digital, business value, experience platform
    
IBM
White Paper Published By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
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customer engagement, marketing automation, customer lifecycle, crm, internet marketing
    
Act-On
White Paper Published By: Kenshoo     Published Date: Dec 28, 2015
The pace of change within digital marketing has continued to accelerate over the past year, and a marketer’s job has never been more complex.
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kenshoo, digital marketing, audience, search marketing, internet marketing
    
Kenshoo
White Paper Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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sports marketing, ibm, digital strategies, cloud, analytics
    
IBM
White Paper Published By: Marketo     Published Date: Dec 14, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital, advertising, guide, strategy
    
Marketo
Webinar Published By: Marketo     Published Date: Dec 14, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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webinar, marketo, demo, crm, lead conversion
    
Marketo
White Paper Published By: Marketo     Published Date: Dec 14, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
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marketo, mobile marketing, guide, strategy, mobile app
    
Marketo
Webinar Published By: Marketo     Published Date: Dec 11, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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webinar, marketo, demo, crm, lead conversion
    
Marketo
White Paper Published By: Brainshark     Published Date: Dec 08, 2015
New research from Forbes Insights and Brainshark reveals how top-performing sales teams attack the sales productivity problem.
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forbes report, sales enablement research, sales enablement reports, sales productivity problems, sales enablement
    
Brainshark
White Paper Published By: Brainshark     Published Date: Dec 08, 2015
Download this free eBook to get smarter about sales productivity. Whether you’re just getting started with sales enablement or already have a program underway, "Sales Enablement for Dummies" can help.
Tags : 
sales enablement, what is sales enablement, sales enablement strategies, sales force enablement, sales enablement research
    
Brainshark
White Paper Published By: Brainshark     Published Date: Dec 08, 2015
Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.
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b2b content marketing, sales content, sales enablement, content strategies, sales and marketing alignment
    
Brainshark
White Paper Published By: Brainshark     Published Date: Dec 08, 2015
Sales conversations are happening every day. Are YOUR reps ready? This exclusive eBook provides tips and ideas for improving sales readiness across your organization.
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sales enablement, sales readiness, sales training, sales force strategies, sales best practices
    
Brainshark
White Paper Published By: Bronto     Published Date: Dec 03, 2015
This report looks at how frequently online shoppers are making purchases.
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bronto, mobile device, consumer demand, research, internet marketing
    
Bronto
White Paper Published By: Bronto     Published Date: Dec 03, 2015
Bronto interviewed over 1000 online shoppers about their mobile shopping habits and expectations. The resulting comprehensive report is available now.
Tags : 
bronto, consumer, mobile device, online shopping, e-commerce
    
Bronto
White Paper Published By: Bronto     Published Date: Dec 03, 2015
Bronto interviewed over 1000 online shoppers and gained valuable insight into their shopping basket perceptions and expectations. The resulting comprehensive report is available now.
Tags : 
bronto, cart, e-commerce, shopping, sales
    
Bronto
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