CRM & Customer Care

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White Paper Published By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
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adobe, creative, design, brands, culture
    
Adobe
Case Study Published By: Wyng     Published Date: Jan 13, 2016
McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.
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search marketing, email marketing, website development, emerging marketing, social media
    
Wyng
White Paper Published By: Wyng     Published Date: Jan 13, 2016
The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.
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search marketing, email marketing, website development, emerging marketing, social media
    
Wyng
White Paper Published By: IBM     Published Date: Jan 08, 2016
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries.
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ibm, insurance, customer, value, webinar
    
IBM
White Paper Published By: IBM     Published Date: Jan 08, 2016
The insurance industry is facing multiple forces of change - rapid digitization, changing demographics, rising customer expectations, challenging economic environment and expanding risk of sophisticated fraud.
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ibm, insurance, customer, risk, changing demographics
    
IBM
White Paper Published By: IBM     Published Date: Jan 08, 2016
This executive report identifies opportunities for insurance companies to use weather data as an important asset in both managing operational and financial risks, as well as improving customer relationships.
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ibm, insurance, financial risk, customer relationships, crm & customer care
    
IBM
Webinar Published By: eDataSource     Published Date: Jan 08, 2016
The google search tool for e-mail marketing campaigns.
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inbox placement, email marketing, email marketing roi, real time email marketing, search marketing
    
eDataSource
White Paper Published By: Act-On     Published Date: Jan 07, 2016
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle. You’ll learn how to deliver dramatic improvements from small investments that generate big returns – such as customer retention.
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customer success, productivity, team trifecta, customer lifecycle, emerging marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
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customer engagement, marketing automation, customer lifecycle, crm, internet marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 07, 2016
We’ve reached out to a number of the world’s leading experts and asked them to share their secrets on lead generation and how they drive tens of thousands –or even more– visitors to their websites each month!
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lead generation, best practices, ebook, web traffic, search marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 07, 2016
You’re convinced that marketing automation will help your company leap forward…but first, you’ve got to get executive management on board. What does it take to make a compelling case? We'll take a look at the factors that matter most to the C-Suite - and how best to make the case for each one of them.
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csuite, marketing automation, best practices, search marketing, emerging marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 07, 2016
People buy from people, not companies. Next to events and other face-to-face methods, social media is the best channel for building meaningful connections with your prospects. This eBook explains the five key steps to use social selling to build relationships that last, provide value, demonstrate consistency, and are mutually beneficial.
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social media, relationship building, social selling, emerging marketing, crm & customer care
    
Act-On
White Paper Published By: IBM     Published Date: Dec 29, 2015
The Smarter Process platform is IBM’s solution for reinventing business operations in a way that infuses every process with intelligence and expertise to deliver greater customer centricity, which in turn fuels top-line growth.
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ibm, customer engagement, mobile, social, smarter process
    
IBM
White Paper Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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sports marketing, ibm, digital strategies, cloud, analytics
    
IBM
Webinar Published By: Oracle_Hospitality Hotels     Published Date: Dec 14, 2015
Hear from Nathan Crisp of Trump Hotels as he shares how Oracle Hospitality Solutions is providing efficient, best-in-class property management, point-of-sale, and distribution technology for Trump Hotels’ properties worldwide.
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oracle hospitality, trump hotels, hospitality solutions, it management, knowledge management
    
Oracle_Hospitality Hotels
Webinar Published By: Oracle_Hospitality Hotels     Published Date: Dec 14, 2015
This short video shows how the Pestana Hotel Group, based in Portugal manages 86 properties in Europe, Africa, the Caribbean, North and South America with the OPERA suite of solutions for property management, food and beverage operations, and distribution. OPERA enables better business decisions by providing real-time information. OPERA has helped the Pestana Group increase sales, improve workforce productivity, and deliver superior guest experiences.
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oracle hospitality, pestana hotel, phg, opera suite, food and beverage operations
    
Oracle_Hospitality Hotels
White Paper Published By: Marketo     Published Date: Dec 14, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital, advertising, guide, strategy
    
Marketo
White Paper Published By: Marketo     Published Date: Dec 14, 2015
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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marketo, gartner, magic quadrant, crm, lead management
    
Marketo
Webinar Published By: Marketo     Published Date: Dec 14, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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webinar, marketo, demo, crm, lead conversion
    
Marketo
White Paper Published By: Marketo     Published Date: Dec 14, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
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marketo, mobile marketing, guide, strategy, mobile app
    
Marketo
White Paper Published By: Marketo     Published Date: Dec 14, 2015
A guide for CMOs on designing the marketing organization of the future.
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marketo, marketing, digital, design, strategy
    
Marketo
Webinar Published By: Marketo     Published Date: Dec 11, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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webinar, marketo, demo, crm, lead conversion
    
Marketo
Webinar Published By: Cisco     Published Date: Dec 08, 2015
What would it be like if you could predict what your customers need before they do?
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cisco, customer, data, it management, crm & customer care
    
Cisco
White Paper Published By: Brainshark     Published Date: Dec 08, 2015
New research from Forbes Insights and Brainshark reveals how top-performing sales teams attack the sales productivity problem.
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forbes report, sales enablement research, sales enablement reports, sales productivity problems, sales enablement
    
Brainshark
White Paper Published By: Brainshark     Published Date: Dec 08, 2015
Download this free eBook to get smarter about sales productivity. Whether you’re just getting started with sales enablement or already have a program underway, "Sales Enablement for Dummies" can help.
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sales enablement, what is sales enablement, sales enablement strategies, sales force enablement, sales enablement research
    
Brainshark
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