CRM & Customer Care

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White Paper Published By: Brainshark     Published Date: Dec 08, 2015
Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.
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b2b content marketing, sales content, sales enablement, content strategies, sales and marketing alignment
    
Brainshark
White Paper Published By: Brainshark     Published Date: Dec 08, 2015
Sales conversations are happening every day. Are YOUR reps ready? This exclusive eBook provides tips and ideas for improving sales readiness across your organization.
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sales enablement, sales readiness, sales training, sales force strategies, sales best practices
    
Brainshark
Webinar Published By: IBM     Published Date: Dec 04, 2015
Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
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ibm, engagement, marketing, customer profiles, customer insight
    
IBM
White Paper Published By: Cisco     Published Date: Dec 04, 2015
Bring Cisco Collaboration to your workplace and create a workplace that works.
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cisco, workplace, collaboration, it management, crm & customer care
    
Cisco
White Paper Published By: Bronto     Published Date: Dec 03, 2015
Bronto has teamed up with Apparel Magazine to shed some light on Millennials and how they are using mobile devices. Download our new infogram and learn!
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bronto, mobile, millenial, mobile device, social media
    
Bronto
White Paper Published By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
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social media, social intelligence, social media monitoring, social listening, social insights
    
Brandwatch
White Paper Published By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
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social media, social intelligence, social media monitoring, social listening, social insights
    
Brandwatch
White Paper Published By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
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social media, social intelligence, social media monitoring, social listening, social insights
    
Brandwatch
White Paper Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Marketo     Published Date: Nov 23, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital, advertising, guide, strategy
    
Marketo
White Paper Published By: Marketo     Published Date: Nov 23, 2015
CRM lead management matures amid strong user interest and a more complex vendor environment.
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marketo, gartner, magic quadrant, crm, lead management
    
Marketo
White Paper Published By: Marketo     Published Date: Nov 23, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
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marketo, mobile marketing, guide, strategy, mobile app
    
Marketo
White Paper Published By: Marketo     Published Date: Nov 23, 2015
A guide for CMOs on designing the marketing organization of the future.
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marketo, marketing, digital, design, strategy
    
Marketo
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: IBM     Published Date: Nov 11, 2015
Discover how proficient your Media & Entertainment organization is at using advanced analytics to deliver differentiated customer experiences.
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ibm, media, entertainment, assessment, analytics
    
IBM
White Paper Published By: IBM     Published Date: Nov 11, 2015
Discover how proficient your telecommunication organization is at using advanced analytics to increase revenue and keep customers happy.
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ibm, telecommunications, analytics, marketing, business technology
    
IBM
White Paper Published By: Adobe     Published Date: Nov 10, 2015
Download this Aberdeen Group report to learn why the best in class organizations are closing more deals faster by adopting esignatures.
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adobe, digital, sales, b2b, crm
    
Adobe
White Paper Published By: Dyn     Published Date: Nov 10, 2015
If you want to make the Internet your competitive business edge, this is the guide for you!
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dyn. internet performance, infrastructure, cloud infrastructure, customer experience, data management
    
Dyn
White Paper Published By: Adobe     Published Date: Nov 06, 2015
Hoje, oferecer um produto melhor não é suficiente. Um atendimento melhor ao cliente também não. Na verdade, muitas formas utilizadas pelas empresas para se diferenciar no passado não funcionam mais. A tecnologia nivelou o cenário competitivo.
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tecnologia, design, digitalmente, mercado, email marketing
    
Adobe
White Paper Published By: Sitecore     Published Date: Nov 05, 2015
Register to learn how Uponor tackled these challenges by leveraging The Sitecore® Experience Platform™ and using the Sitecore’s Customer Experience Maturity Model to create a custom marketing roadmap plan that creates extraordinary customer experiences.
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sitecore nfusion, uponor, marketing, experience platform, customer marketing
    
Sitecore
White Paper Published By: Optimizely     Published Date: Nov 05, 2015
Statistics are the underpinning of how Optimizely’s customers use data to make decisions. We use experiments to understand how changes we make affect the performance of our online experiences. To do this, we need a framework for evaluating how likely those changes are to have an impact, positive or negative, on a business over time. To run great experiments, investing in an understanding of statistics is one of the most important skills you can develop. Statistics provide inference on your results and help to determine whether you have a winning variation. Using statistical values to decide leads to stable, replicable results you can bet your business on. Lack of understanding can lead to errors and unreliable outcomes from your experiments.
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statistics, experiments, data, customers, results
    
Optimizely
Webinar Published By: Optimizely     Published Date: Nov 04, 2015
Find the most impactful areas to optimize & unlock hidden revenue! When your testing roadmap includes dozens of ideas (each with unique requirements) and each team member is vying for her idea to be run first, effective prioritization becomes paramount. This session will focus on the considerations, tools and frameworks you can use to make sure your roadmap is appropriately prioritized to meet your goals.
Tags : 
optimizely, optimization roadmap, webinar, revenue generation, search marketing
    
Optimizely
White Paper Published By: SAP     Published Date: Nov 04, 2015
Download this whitepaper to discover how global companies are using innovative technologies such as beacons, dynamic pricing and adaptive analytics to flourish in the modern-day, next-generation retail world. Learn what they believe they’re doing well and where they’re struggling as they adapt to today’s rapidly evolving marketplace. These insights can help your business thrive in an increasingly disruptive retail landscape.
Tags : 
consumer behaviors, sap, dynamic pricing, beacons, adaptive analytics
    
SAP
White Paper Published By: SAP     Published Date: Nov 04, 2015
Download this executive summary of the 2015 Customer Experience Risk Study and learn: -Why at-risk customers often account for over 10% of potential revenue -How retailers miss over 80% of problem occurrences -How to take a customer-value lens to understand problematic experiences -How to measure on impact, as the frequency of issues can be deceiving
Tags : 
customer experience, sap, at-risk customers, potential revenue, problem occurences
    
SAP
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