CRM & Customer Care

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White Paper Published By: Wyng     Published Date: Sep 30, 2015
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
Tags : 
offerpop, marketing, awareness, digital, conversion
    
Wyng
White Paper Published By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Tags : 
marketo, digital advertising, strategy, ads, technology
    
Marketo
White Paper Published By: Marketo     Published Date: Sep 22, 2015
[UPDATED FOR 2015] Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
Tags : 
martketo, crm, gartner, lead management, strategy
    
Marketo
White Paper Published By: Adobe     Published Date: Sep 22, 2015
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
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adobe, cross channel marketing, digital marketing, campaign management, emerging marketing
    
Adobe
Case Study Published By: Sitecore     Published Date: Sep 11, 2015
Download now to learn how Uponor tackled these challenges by leveraging The Sitecore® Experience Platform™ and using the Sitecore’s Customer Experience Maturity Model to create a custom marketing roadmap plan that creates extraordinary customer experiences.
Tags : 
marketing maturity, uponor, sitecore, crm, customer experience
    
Sitecore
Webinar Published By: Adobe     Published Date: Sep 10, 2015
See how your peers - and potentially your competitors - use e-signatures and mobile sales effectiveness technologies to simplify sales cycles and create win- win results.
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adobe, e-signature, revenue, sales, crm & customer care
    
Adobe
White Paper Published By: gyro     Published Date: Sep 10, 2015
In this e-Book, learn what engineers value, how they view themselves and what they expect from the companies with which they work.
Tags : 
engineers, gender stereotypes, hobbies, interests, emerging marketing
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
In this article, learn why these business leaders are moving to a more innate approach to decision-making, trusting their instinct and relying on “soft” factors to help guide them.
Tags : 
emotion, technology, decision-making, instinct, company culture
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
In this article, learn why these business leaders are moving to a more innate approach to decision-making, trusting their instinct and relying on “soft” factors to help guide them.
Tags : 
buyers, emotion, company culture, reputation, soft factors
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
Showing a softer side of manufacturing is winning over executives, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the standard manufacturing marketing approach would indicate that hard elements are more compelling, this new research suggests that the opposite is true: A significant majority of business leaders are moving to a more innate approach to decision-making, trusting their gut and relying on “soft” factors, such as company culture, reputation and level of trust, to help them make decisions.
Tags : 
decision-making, company culture, reputation, emotion, strategy
    
gyro
White Paper Published By: Cision     Published Date: Sep 10, 2015
Why Social Media In Retail?
Tags : 
social engagement, social media analytics, social media integration, social media listening, search marketing
    
Cision
White Paper Published By: Cision     Published Date: Sep 10, 2015
Highlighting social media’s impact and ROI across industries.
Tags : 
social engagement, social media analytics, social media integration, social media listening, search marketing
    
Cision
White Paper Published By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
Tags : 
social engagement, social media analytics, social media integration, social media listening, search marketing
    
Cision
White Paper Published By: Sitecore     Published Date: Sep 10, 2015
A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution.
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crm, cms, targeting, social, webpages
    
Sitecore
White Paper Published By: Sitecore     Published Date: Sep 10, 2015
The Five Crucial Lessons Learned In Content Management System Selections analyst report from Digital Clarity Group will help you discover key research findings from stakeholders who have recently been through a CMS selection process and survived, meeting their organizations' needs.
Tags : 
cms, sitecore, vendor selection, cms selection process, search marketing
    
Sitecore
White Paper Published By: Sitecore     Published Date: Sep 10, 2015
Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line.
Tags : 
crm, customer experience, acquisition, personalized marketing, forbes
    
Sitecore
White Paper Published By: Sitecore     Published Date: Sep 10, 2015
More conversions, traffic, repeat visitors and happier customers: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants.
Tags : 
wpm, sitecore, content profiling, segmentation targeting, online business
    
Sitecore
White Paper Published By: Crownpeak     Published Date: Sep 08, 2015
The Race to Personalization - 5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing Strategy!
Tags : 
crownpeak, web content management, web experience management, personalization, marketing
    
Crownpeak
White Paper Published By: SmartFocus     Published Date: Sep 04, 2015
Existen 1,75 millones de usuarios de smartphone constantemente conectados y tu cliente podría ser uno de ellos. Por ello, para que tus campañas de marketing sean un éxito, es vital comprender la experiencia del usuario de móviles y garantizar que cada detalle de tu campaña está perfectamente optimizado para dispositivos móviles. Si no lo haces, podrías perder la oportunidad de generar engagement y, lo que es peor, que tus mejores clientes se vayan a la competencia. Nuestros sencillos consejos de marketing móvil son muy fáciles de implementar y añadirán valor y relevancia a tus campañas.
Tags : 
marketing móvil, personalización, contextualización, itinerario del cliente, comportamiento del cliente
    
SmartFocus
White Paper Published By: SmartFocus     Published Date: Sep 04, 2015
1,75 Mrd. Menschen besitzen heute ein Smartphone. Somit können Ihre Kunden permanent online sein. Deshalb ist es für den Kampagnenerfolg entscheidend, das mobile Benutzererlebnis zu verstehen und sicherzustellen, dass alle Teile Ihrer Kampagne für die mobile Nutzung optimiert sind. Wenn Sie nicht handeln, leidet Ihre Kundenbindung. Schlimmstenfalls wandern Ihre besten Kunden zur Konkurrenz ab. Unsere einfach zu implementierenden Tipps fürs mobile Marketing können auch Ihnen helfen, Kampagneneffizienz zu steigern und Wettbewerbsvorteile zu sichern.
Tags : 
mobiles marketing, personalisierung, kontextualisierung, kundenreise, kundenverhalten
    
SmartFocus
White Paper Published By: InReality     Published Date: Aug 31, 2015
Rapid consumer adoption of digital technologies and online channels has evolved the traditional path to purchase to the point of no return. Now consumers control when, where and how they research, purchase and receive products, leaving brands and retailers struggling to connect the dots between the online, mobile and physical worlds.
Tags : 
inreality, digital, strategy, content, commerce
    
InReality
White Paper Published By: SAP     Published Date: Aug 31, 2015
Como transformar seus negócios em sucesso omnicanal
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e-commerce de sucesso, transformação digital, 10 etapas para um ecommerce de sucesso, mercado de e-commerce, b2b
    
SAP
White Paper Published By: SAP     Published Date: Aug 31, 2015
Com o surgimento de vários canais e maiores oportunidades de interação digital, otimizou plenamente a experiência do cliente. Veja como os consumidores estão criando relações com as marcas.
Tags : 
experiência do cliente, comercio perfeito, b2c commerce, hybris commerce, sap comércio
    
SAP
White Paper Published By: SAP     Published Date: Aug 31, 2015
Um guia de instruções para fabricantes, distribuidores e outras organizações B2B de como criar um modelo financeiro para avaliar o valor do comercio eletrônico
Tags : 
modelo de roi, roi, sap commerce, modelo de comercio perfeito, hybris commerce
    
SAP
White Paper Published By: SmartFocus     Published Date: Aug 25, 2015
If your marketing isn’t real-time, it’s out of date. Marketing for the moment is now crucial. Real-time interaction management (RTIM) enables marketing messages to change in real-time when they are opened. The latest innovation in digital marketing. Latest independent report reveals the Strong Performers in the RTIM market.
Tags : 
email marketing, it management, data management, business technology, crm & customer care
    
SmartFocus
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