CRM & Customer Care

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White Paper Published By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
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data, data marketing, personalization, contextualization, email marketing
    
SmartFocus
Case Study Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
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apple watch, key metrics, data research, marketing claims, testing surveys
    
SurveyMonkey
Case Study Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Direct Mail Offer Test study on four direct mail pieces to demonstrate how to successfully test marketing offers.
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direct mail, surveymonkey, testing framework, test marketing, best practices
    
SurveyMonkey
White Paper Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
Tags : 
brand management, data insights, surveymonkey, consumer behaviors, key findings
    
SurveyMonkey
Webinar Published By: Adobe     Published Date: Aug 20, 2015
IT leaders need tools to protect a company's most important documents. That means sales agreements, offer letters, procurement contracts, legal documents - and everything between.
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adobe, document, crm, mobile, sales
    
Adobe
Webinar Published By: IBM     Published Date: Aug 18, 2015
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries. Our findings focus on the 3 essentials of retaining customers: customer knowledge, customer value and customer engagement. In this one hour webinar, you will hear how one of the nation's leading insurers implements these findings.
Tags : 
ibm, engagement, crm, customer, value
    
IBM
White Paper Published By: IBM     Published Date: Aug 18, 2015
As a general rule of thumb, the cost of acquiring new customers is four times that of retaining existing ones. To grow market share, insurers need new customers. But for the balance sheet, retention has a much larger impact.
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ibm, engagement, crm, customer, value
    
IBM
White Paper Published By: Lucidworks     Published Date: Aug 13, 2015
12 Must have query types for Ecommerce search.
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lucidworks, query, search, ecommerce, conversion rate
    
Lucidworks
White Paper Published By: Emarsys     Published Date: Aug 13, 2015
Adoptez une stratégie de récupération des revenus et rentabilisez vos investissements.
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emarsys, stratégie de récupération des revenu, investissements, l’intégration, roi
    
Emarsys
White Paper Published By: Adobe     Published Date: Aug 11, 2015
Download this Aberdeen Group report to learn why the best in class organizations are closing more deals faster by adopting esignatures.
Tags : 
adobe, document, crm, mobile, sales
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 11, 2015
In this research study hear from more than 1,500 line-of-business leaders, IT leaders, and information workers about the effectiveness of their organization’s document-based business processes.
Tags : 
adobe, enterprise, mobile, security, saas
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 11, 2015
The purpose of this research is to understand the challenges companies face in their document or file level security practices as a result of the adoption of such disruptive technologies as mobile devices and cloud services.
Tags : 
adobe, enterprise, mobile, security, saas
    
Adobe
White Paper Published By: IBM     Published Date: Aug 05, 2015
You'll have access to tips and resources, including the newly released Eighth Annual Online Retail Holiday Readiness Report, to help you navigate this holiday season and make it the most profitable one yet!
Tags : 
ibm, holidays, ibm digital analytics, retail, retail holiday readiness report
    
IBM
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This paper discusses the features of Digital Publishing Suite that enable these and other companies to drive sales impact through tablets.
Tags : 
digital marketing, sales, sales enablement apps, mobile sales enablement, crm
    
Adobe
White Paper Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm
    
Crownpeak
White Paper Published By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
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crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design
    
Crownpeak
White Paper Published By: Sitecore     Published Date: Jul 29, 2015
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience.
Tags : 
customer service, marketing platforms, wcm, sitecore, search marketing
    
Sitecore
Webinar Published By: Sitecore     Published Date: Jul 23, 2015
Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today.
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marketing maturity, uponor, sitecore, crm, customer experience
    
Sitecore
White Paper Published By: SAP     Published Date: Jul 20, 2015
Read this white paper to learn why retail supply chains that once assumed that customers would travel to stores and acquire whatever inventory happened to be there are now obsolete.
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omni-channel supply chain, supply chain management, fulfillment, retail, customer satisfaction
    
SAP
White Paper Published By: SAP     Published Date: Jul 20, 2015
Read this white paper to learn why the right-now hunger of the modern customer can only be fed by an order management solution that provides a real-time view of available inventory and empowers the enterprise to deliver a true omnichannel shopping experience.
Tags : 
optimization, customer service, order management, inventory, omnichannel enterprise
    
SAP
White Paper Published By: SAP     Published Date: Jul 20, 2015
Read this white paper to learn why your data is being wasted and how to take advantage of customer analytics.
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customer analytics, big data, retailers, data diversity, budget
    
SAP
White Paper Published By: SAP     Published Date: Jul 20, 2015
However, here at SAP we have identified four broad technology trends that are currently having a major impact on how retailers conduct business and engage with consumers. They are Big Data, social media, seamless retailing and disruptive technologies. Read this report for an analysis and overview of each trend area, why they are important and what the future likely holds.
Tags : 
it trends, retail, big data, social media, seamless retailing
    
SAP
White Paper Published By: Marketo     Published Date: Jul 13, 2015
Use this guide as a workbook to start using customer nurturing to drive business growth and lasting relationships.
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customer nurturing, crm, customer relationship management, best practices, customer nurturing strategy
    
Marketo
White Paper Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
Tags : 
offerpop, retail marketing, customer engagement, consumer data, marketing solutions
    
Wyng
White Paper Published By: IBM     Published Date: Jul 13, 2015
This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 3600 views of your customers from internal and external sources.
Tags : 
crm cloud solution, salesforce, user productivity, data enrichment, security
    
IBM
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