CRM & Customer Care

Results 276 - 300 of 614Sort Results By: Published Date | Title | Company Name
White Paper Published By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
Tags : 
social media, crm & customer care, e-commerce, mobile marketing, social media marketing
    
IBM
White Paper Published By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : 
customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
White Paper Published By: Ceros     Published Date: May 15, 2015
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brand’s audience using interactive storytelling techniques in this eBook.
Tags : 
interactive storytelling, interactive content, content marketing, content creation, brand storytelling
    
Ceros
White Paper Published By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
Tags : 
content marketing, fashion marketing, top fashion brands, marketing trends, interactive content
    
Ceros
White Paper Published By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but they’re not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
Tags : 
brand newsroom, content marketing, brand storytelling, interactive content, digital publishing
    
Ceros
White Paper Published By: SAP     Published Date: May 15, 2015
This e-book is intended for consumer products professionals looking to take full advantage of engaging directly with consumers, from communication to commerce.
Tags : 
consumer products, customer engagement, commerce, crm & customer care, marketing research
    
SAP
White Paper Published By: SAP     Published Date: May 15, 2015
Forrester’s study yielded four key findings: • High customer expectations have led B2B firms to shift toward rich omni-channel experiences. • Providing a comprehensive omni-channel experience helps ensure customer loyalty. • Merchants will fall behind if they fail to adapt their technology to buyer needs. • Technology investment must be aligned with organizational and process change.
Tags : 
b2b, omni-channel commerce, ecommerce, customer loyalty, purchasing
    
SAP
White Paper Published By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
Tags : 
customer experience, customer loyalty, repeat sales, omni-channel customer, crm & customer care
    
SAP
White Paper Published By: SAP     Published Date: May 15, 2015
This report provides an overview of the objectives and challenges distribution companies say they face around e-commerce today.
Tags : 
online research, distribution, e-commerce, search marketing, emerging marketing
    
SAP
White Paper Published By: IBM     Published Date: May 12, 2015
In this guide, we explore the technological trends that are transforming the retail industry, across the areas of Big Data and Analytics, Cloud Computing, Mobile and Social Engagement, and Security
Tags : 
retail industry, big data, analytics, cloud computing, mobile engagement
    
IBM
White Paper Published By: Davis & Company     Published Date: May 11, 2015
The guide contains links to social media statistics, informative websites, and other resources.
Tags : 
social media, employee engagement, buy-in, employee participation, website development
    
Davis & Company
White Paper Published By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
Tags : 
pluris, case study, media, order conversion, optimization
    
Pluris
White Paper Published By: Pluris     Published Date: May 05, 2015
Marketers need to do more with less. You need to maximize the value of every opportunity that presents itself. That is why Pluris offers the Integrated Marketing Solution, or IMSTM. Download this white paper today and learn about IMS’s complete end-to-end customer relationship marketing solution.
Tags : 
pluris, integrated, marketing, life cycle, engagement
    
Pluris
White Paper Published By: Pluris     Published Date: May 05, 2015
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
Tags : 
pluris, performance marketing, omni-channel, cost effectiveness, emerging marketing
    
Pluris
White Paper Published By: Campaigner     Published Date: May 01, 2015
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even harder building the interest and trust of all the subscribers who now welcome your marketing emails. With this white paper learn about the importance of A/B testing, which features to look for, how to get started, and how to increase your success rates.
Tags : 
content marketing, email marketing, smart content, data analytics, crm
    
Campaigner
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results.
Tags : 
contextual messaging, email marketing, contextually relevant information, email marketing programs, customer context
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources can be hard to justify for budget holders demanding proof of ROI.
Tags : 
adobe, application development, delivery, roi, digital investments
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : 
adobe, econsultancy, digital intelligence, differentiation, cms
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
Tags : 
adobe, forrester wave, web content management, application development, experience
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Descubra neste artigo como os compradores estão usando a tecnologia por meio de diversos canais para coordenar e enriquecer a experiência de compra, combinando o melhor do mundo digital com as lojas físicas, de forma a aproveitar os pontos fortes de cada um e eventualmente combinar as experiências on-line e presenciais. O autor e especialista de varejo digital Michael Klein, mostra através de exemplos práticos como os varejistas estão transformando hoje o panorama do varejo mundial através de 4 áreas importantes: Publicidade, personalização, praticidade e participação.
Tags : 
lojas, de varejo, do futuro, quatro, áreas principais
    
Adobe
White Paper Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
Tags : 
marketo, mobile strategy, mobile, email, marketing
    
Marketo
White Paper Published By: Adobe     Published Date: Apr 23, 2015
Once again, Gartner recognizes Adobe as a Leader in its Magic Quadrant for Multichannel Campaign Management (MCCM)* based on our ability to execute and completeness of vision. Read the report to see how Adobe Campaign measures up.
Tags : 
advertising agencies, internet marketing, crm & customer care, marketing research, traditional marketing
    
Adobe
White Paper Published By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
Tags : 
social media, customers experience strategy, customer satisfaction, customer engagement, branding
    
Oracle
White Paper Published By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
Tags : 
social media, customers experience strategy, customer satisfaction, customer engagement, branding
    
Oracle
White Paper Published By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : 
mobile marketing, personalization, contextualization, customer journey, customer behavior
    
SmartFocus
Start   Previous    5 6 7 8 9 10 11 12 13 14 15 16 17 18 19    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.