CRM & Customer Care

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White Paper Published By: Oracle     Published Date: Mar 05, 2015
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
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oracle, commerce, empowerment, customer, e-commerce
    
Oracle
White Paper Published By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
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oracle, commerce, empowerment, customer, e-commerce
    
Oracle
White Paper Published By: Pluris     Published Date: Mar 04, 2015
Customer interaction is a delicate time for every company. When a customer initiates contact with a company they could be buying something, canceling a purchase, upgrading a service, complaining about an experience, or just trying to understand what and how you sell. That contact may or may not have been a result of company outreach, marketing or word of mouth. And it can take many forms.
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customer interaction, customer support, customer data, pluris, emerging marketing
    
Pluris
Webinar Published By: IBM     Published Date: Mar 03, 2015
View this webinar to learn how to understand your customers with quantitative and qualitative analytics.
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ibm, customer experience, quantitative analytics, qualitative analytics, emerging marketing
    
IBM
White Paper Published By: Wyng     Published Date: Mar 03, 2015
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Wyng
White Paper Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Wyng
White Paper Published By: ClearSlide, Inc     Published Date: Feb 25, 2015
As sales transforms to customer engagement-based selling, sales teams are challenged to not only help customers address their problems, but also challenge their current wisdom, driving innovation and differentiation in the market.
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sales analytics, best practices, big data, data solutions, crm & customer care
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Feb 25, 2015
Organizations treat customer data as a key component of CRM. Many organizations see an effective customer data management strategy as an important cornerstone of their CRM strategy. Most organizations are moving beyond tactical CRM initiatives focused on saving cost and driving efficiency to making their organization more effective and focused on driving better customer engagement and experience. Customer data is used to enhance customer experiences, improve service quality, target marketing efforts, capture customer sentiment, increase upsell opportunities and trigger product and service innovation.
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crm, big data, customer engagement, customer service, emerging marketing
    
ClearSlide, Inc
White Paper Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message
    
Oracle
White Paper Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, digital marketing, b2b, rfp, feedback
    
Oracle
White Paper Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation
    
Oracle
White Paper Published By: Docusign     Published Date: Feb 19, 2015
La société américaine DocuSign, spécialiste des outils de signature électronique, permet des signatures numériques conformes aux normes de l'Union Européenne et va permettre à un plus grand nombre d’entreprises d’accéder plus vite aux avantages d’une activité 100% numérique avec des transactions dans le cloud rapides et sécurisées.
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docusign sécurise, signature électronique, security, business technology, crm & customer care
    
Docusign
White Paper Published By: Docusign     Published Date: Feb 19, 2015
À cause du nombre croissant de professionnels qui utilisent les téléphones et applications mobiles, la « vague mobile » a des incidences sur chaque fonction commerciale dans le monde entier et modifie la manière de faire des affaires. Les technologies telles que les signatures électroniques mobiles peuvent aider les entreprises à finaliser leurs transactions commerciales. Les signatures électroniques mobiles vous permettent, ainsi qu'à vos contacts, d'envoyer et de signer des documents légalement, grâce aux téléphones et à d'autres appareils mobiles, à tout moment et en tout lieu.
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docusign, la signature electronique, business technology, crm & customer care, e-commerce
    
Docusign
White Paper Published By: Jive     Published Date: Feb 12, 2015
For organizations where customer experience is key, customer collaboration is one of the best ways to build trusted relationships and improve customer loyalty. Read this whitepaper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.
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customer service, collaboration, roi, innovation, revenue
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
Setting up and maintaining and external collaboration initiative can be big investment of time, knowledge and money. Despite this, collaboration with customers is worth the effort, leading to a variety of benefits, including lower cost of customer service, better marketing insights and analysis, development of more innovative and high-need products, and developing long-term relationships with customers. In this whitepaper, learn 7 ways successful organizations have turned interactions in customer communities into cost savings, revenue and profit.
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customer service, collaboration, roi, innovation, revenue
    
Jive
White Paper Published By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos
    
Teradata
White Paper Published By: IBM     Published Date: Feb 04, 2015
Driving the right interaction at the right time. This paper examines the need to uncover and understand the dynamic roles and changing needs of individuals, the importance of synchronizing interactions with these changing needs, and how predictive analytics can drive customer intimacy by facilitating 1:1 interactions.
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predictive analytics, customer interaction, crm, business analytics, marketing attributes
    
IBM
White Paper Published By: Sitecore     Published Date: Feb 04, 2015
This detailed Forrester Wave Model assesses the vendors of Web Content management (WCM) and discovers their focus on marketing scenarios, mobile device support and cloud deployment story.
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wcm, mobile, marketing, cloud, search marketing
    
Sitecore
White Paper Published By: Trapit     Published Date: Jan 21, 2015
To help you accomplish your marketing goals, we've put together an interactive workbook for you. Download the workbook, fill it out, and start engaging your audience in new ways.
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content curation, marketing goals, best practices, content themes, content topics
    
Trapit
White Paper Published By: IBM     Published Date: Jan 20, 2015
Discover five tips for success with customer analytics, and how a better understanding of your customers in context increases revenue and deepens loyalty.
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customer analytics, sales cycle, best practices, customer experience analytics, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Jan 20, 2015
Five ways to increase conversion and adoption rates for today's e-Businesses.
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best practices, customer experience management, ebusiness, conversion rates, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Jan 20, 2015
Read this white paper to discover how you can gain a better understanding of your customer’s lifecycle journey.
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customer lifecycle, digital purchase cycles, conversion struggles, customer analytics solutions, engagement solutions
    
IBM
White Paper Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing
    
Oracle Social Cloud
White Paper Published By: LogMeIn     Published Date: Jan 12, 2015
This report focuses on the remote support trends of 2014 and the available solutions for your business.
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remote support trends, remote support platforms, logmein rescue, crm & customer care, telecom
    
LogMeIn
White Paper Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
Tags : 
adobe, mobile, marketing, demand, customers
    
Adobe
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