CRM & Customer Care

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White Paper Published By: AdRoll     Published Date: Apr 28, 2016
Trends and benefits of re-targeting in the world's largest social network
Tags : 
facebook, targeting, social, impressions, emerging marketing
    
AdRoll
White Paper Published By: Adobe     Published Date: Apr 25, 2016
De toute évidence, les personnes interrogées en sont conscientes : 94 % d’entre elles estiment qu’il sera important d’améliorer le processus de création et de diffusion du contenu pour améliorer l’expérience client. En outre, 91 % des sondés sont du même avis concernant l’importance d’améliorer la collaboration entre les équipes créatives et marketing.
Tags : 
data, customer experience, customer relationship, data management, crm & customer care
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 22, 2016
The following pages illustrate why this alignment is essential in the emerging world of the hyperconnected customer.
Tags : 
customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
White Paper Published By: GrowthIntel     Published Date: Apr 22, 2016
No matter what your company does or which area of the economy it operates in, there is nothing more important than generating new business. It’s not just a matter of success, but of survival.
Tags : 
sales, outbound marketing, lead generation, demand, internet marketing
    
GrowthIntel
White Paper Published By: Salesforce Commerce Cloud     Published Date: Apr 21, 2016
A new survey of more than 300 C-level retail executives reveals where leading retailers are finding opportunities, what distinguishes high-performing retailers from the rest of the pack, the biggest threats, and their long-term views for addressing common challenges. Their experience provides a roadmap for others in finding retail growth.
Tags : 
retail, demandware, growth, disruptiors, tactice
    
Salesforce Commerce Cloud
White Paper Published By: IBM     Published Date: Apr 21, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
Tags : 
ibm, customer experience, energy, utilities, customer relations
    
IBM
White Paper Published By: IBM     Published Date: Apr 21, 2016
Industry analysts expect North American sports industry revenue to grow at a compounded annual rate of 4.8% to reach $67.7 billion by 2017, with customer-generated data the most collected type of external data.1 IBM Fan Insight, a software as a service-based solution available in the IBM Softlayer Cloud, and offers sports teams the breakthrough customer intelligence they need to lead in their industry.
Tags : 
ibm, sports marketing, sports industry, fan insight, kpi dashboard
    
IBM
White Paper Published By: Cisco     Published Date: Apr 20, 2016
The new face of marketing is digital and mobile first, which influences how we create, curate, and deliver content.
Tags : 
cisco, digital, marketing, digital marketing, mobile
    
Cisco
White Paper Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Tags : 
cisco, digital, marketing, technology, mobile
    
Cisco
White Paper Published By: IBM     Published Date: Apr 20, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : 
ibm, customer experience management, cem, energy, utilities
    
IBM
White Paper Published By: Meltwater     Published Date: Apr 13, 2016
This eBook outlines what it takes to turn your social media program into a full fledged social business.
Tags : 
best practices, social media, communications, brand awareness, business optimization
    
Meltwater
White Paper Published By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
Tags : 
marketing, content marketing, best practices, business optimization, public relations
    
Meltwater
White Paper Published By: Meltwater     Published Date: Apr 13, 2016
Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.
Tags : 
marketing, data, best practices, business optimization, public relations
    
Meltwater
Webinar Published By: Meltwater     Published Date: Apr 13, 2016
Picture a world where everyone on your marketing team has the information they need to be successful. Each team member uses KPIs to set ambitious but achievable goals—and everyone knows exactly where their programs stand.
Tags : 
data management, business practices, marketing, public relations, communications
    
Meltwater
Webinar Published By: Meltwater     Published Date: Apr 13, 2016
Watch this webinar from Forrester analyst Sam Ngo and learn how social insights can move the needle on business objectives across your organization.
Tags : 
data management, business practices, internet, marketing, best practices
    
Meltwater
White Paper Published By: QuickPivot     Published Date: Mar 28, 2016
Welcome to the retail landscape of 2016. Customer data is a monster unleashed. Newly self-aware customers and rapidly advancing technology create challenges for brands looking to get a foothold and truly deliver the relevant, real-time experiences those customers have come to expect. QuickPivot’s research brief “2016 Retail Predictions, Insights from Industry Gurus”, provides the insights businesses like yours need.
Tags : 
retail, commerce, shopping, mobile, insights
    
QuickPivot
White Paper Published By: CMO.com     Published Date: Mar 24, 2016
While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: Adobe     Published Date: Mar 16, 2016
Whether your company seeks experienced pros or the brightest grads, competition is fierce to get the best offer to the right candidate ASAP.
Tags : 
emerging marketing, social media, advertising agencies, crm & customer care, traditional marketing
    
Adobe
White Paper Published By: Demandware     Published Date: Mar 16, 2016
How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.
Tags : 
retail, commerce, shopping, mobile, behavior
    
Demandware
White Paper Published By: Evergage, Inc.     Published Date: Mar 10, 2016
Download this eBook TODAY and gain the insights necessary to support an effective intent-driven personalization strategy for your organization!
Tags : 
intent-based marketing, intent-driven personalization, behavioral analytics, emerging marketing, internet marketing
    
Evergage, Inc.
White Paper Published By: Dotmailer     Published Date: Mar 09, 2016
This whitepaper outlines 7 tips for delivering an improved CX using email, with examples from Magento powered retailers.
Tags : 
customer experience, brand, magneto, email, marketing
    
Dotmailer
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Find out about 10 digital trends that will change our world in 2016. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Marketers are focusing much more on the customer experience in 2016 due to changing digital trends. Download this article to find out more and by doing so you will subscribe to CMO.com and will have access to more content like this.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
See how for respect for local nuances in the APAC region has led to global marketing success. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
Webinar Published By: Clicktale     Published Date: Mar 03, 2016
Clicktale has optimized over 100,000 websites in more than 90 countries, including some of the best-known and most successful companies on the web. Optimizing your website for enhanced user experience is very important. Having a clunky or hard to navigate site could push potential customers away.
Tags : 
clicktale, insights, customer experience, digital, website development
    
Clicktale
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