Marketing Research

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White Paper Published By: IBM     Published Date: Jan 08, 2016
The insurance industry is facing multiple forces of change - rapid digitization, changing demographics, rising customer expectations, challenging economic environment and expanding risk of sophisticated fraud.
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ibm, insurance, customer, risk, changing demographics
    
IBM
White Paper Published By: IBM     Published Date: Jan 08, 2016
This executive report identifies opportunities for insurance companies to use weather data as an important asset in both managing operational and financial risks, as well as improving customer relationships.
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ibm, insurance, financial risk, customer relationships, crm & customer care
    
IBM
Webinar Published By: eDataSource     Published Date: Jan 08, 2016
The google search tool for e-mail marketing campaigns.
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inbox placement, email marketing, email marketing roi, real time email marketing, search marketing
    
eDataSource
White Paper Published By: Kenshoo     Published Date: Dec 28, 2015
The pace of change within digital marketing has continued to accelerate over the past year, and a marketer’s job has never been more complex.
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kenshoo, digital marketing, audience, search marketing, internet marketing
    
Kenshoo
White Paper Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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sports marketing, ibm, digital strategies, cloud, analytics
    
IBM
White Paper Published By: Marketo     Published Date: Dec 14, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital, advertising, guide, strategy
    
Marketo
White Paper Published By: Marketo     Published Date: Dec 14, 2015
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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marketo, gartner, magic quadrant, crm, lead management
    
Marketo
White Paper Published By: Marketo     Published Date: Dec 14, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
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marketo, mobile marketing, guide, strategy, mobile app
    
Marketo
White Paper Published By: Marketo     Published Date: Dec 14, 2015
A guide for CMOs on designing the marketing organization of the future.
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marketo, marketing, digital, design, strategy
    
Marketo
Webinar Published By: Marketo     Published Date: Dec 11, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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webinar, marketo, demo, crm, lead conversion
    
Marketo
White Paper Published By: Bronto     Published Date: Dec 03, 2015
This report looks at how frequently online shoppers are making purchases.
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bronto, mobile device, consumer demand, research, internet marketing
    
Bronto
White Paper Published By: Bronto     Published Date: Dec 03, 2015
Bronto interviewed over 1000 online shoppers about their mobile shopping habits and expectations. The resulting comprehensive report is available now.
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bronto, consumer, mobile device, online shopping, e-commerce
    
Bronto
White Paper Published By: Bronto     Published Date: Dec 03, 2015
Bronto interviewed over 1000 online shoppers and gained valuable insight into their shopping basket perceptions and expectations. The resulting comprehensive report is available now.
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bronto, cart, e-commerce, shopping, sales
    
Bronto
White Paper Published By: Bronto     Published Date: Dec 03, 2015
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? Bronto has teamed up with Apparel Magazine to answer these questions and more!
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bronto, e-commerce, customer lifecycle, marketing research
    
Bronto
White Paper Published By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
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social media, social intelligence, social media monitoring, social listening, social insights
    
Brandwatch
White Paper Published By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
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social media, social intelligence, social media monitoring, social listening, social insights
    
Brandwatch
White Paper Published By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
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social media, social intelligence, social media monitoring, social listening, social insights
    
Brandwatch
White Paper Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Marketo     Published Date: Nov 23, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
Tags : 
marketo, mobile marketing, guide, strategy, mobile app
    
Marketo
White Paper Published By: Marketo     Published Date: Nov 23, 2015
A guide for CMOs on designing the marketing organization of the future.
Tags : 
marketo, marketing, digital, design, strategy
    
Marketo
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Adobe     Published Date: Nov 11, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
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the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing
    
Adobe
White Paper Published By: IBM     Published Date: Nov 11, 2015
Discover how proficient your Media & Entertainment organization is at using advanced analytics to deliver differentiated customer experiences.
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ibm, media, entertainment, assessment, analytics
    
IBM
White Paper Published By: Sitecore     Published Date: Nov 05, 2015
For the additional benefit of complete insight into each unique visitor's experience with your website, link activity to an existing database or CRM, and get the full picture of your customers at your fingertips.
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sitecore nfusion, website personalization, crm, customer loyalty, database
    
Sitecore
White Paper Published By: Optimizely     Published Date: Nov 05, 2015
Statistics are the underpinning of how Optimizely’s customers use data to make decisions. We use experiments to understand how changes we make affect the performance of our online experiences. To do this, we need a framework for evaluating how likely those changes are to have an impact, positive or negative, on a business over time. To run great experiments, investing in an understanding of statistics is one of the most important skills you can develop. Statistics provide inference on your results and help to determine whether you have a winning variation. Using statistical values to decide leads to stable, replicable results you can bet your business on. Lack of understanding can lead to errors and unreliable outcomes from your experiments.
Tags : 
statistics, experiments, data, customers, results
    
Optimizely
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