Marketing Research

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White Paper Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing
    
Adobe
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
As the landscape of modern sales evolves based on global trends, sales people are finding themselves stretched to do more, sell on the go, and make quota faster. Today, sales leaders need to increase productivity and reduce friction in the sales process in order to hit their quotas. This white paper orchestrates the five steps necessary to improve your sales pipeline and forecast.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
A sale is a journey that you undertake with your prospect. In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where you’re headed and the fastest possible way to get there. After reading this guide, you’ll be ready to blaze the trail for a record-breaking pace up the quota mountain.
Tags : 
b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
What is sales engagement, and why should sales leaders care? ClearSlide partnered with CSO Insights and asked 354 firms to define and determine how sales engagement drives ROI.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
This ClearSlide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester’s own market data and a custom study of the same audience.
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sales, increasing productivity, increasing revenue, sales performance optimization, sales performance
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
To build a successful sales engine, B2B sales leaders must continually find ways to increase levels of productivity. Today, automated tools and analytics are becoming the key differentiator of highly productive sales teams. Are you ready to make your sales team more effective, efficient, and enabled?
Tags : 
b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
Both inside and outside sales professionals are becoming more mobile, with industry research showing that half are already using tablet devices and an additional 26 percent plan to adopt them in the next 18 months. By integrating mobility in the sales workforce, businesses are able to increase overall productivity, effectiveness as well as meeting sales goals since they are able to access information and content anytime, anywhere, through any mobile device. Yet, there are still major obstacles to overcome when trying to implement a strategy to bring mobility to your sales force.
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sales mobility, increasing productivity, increasing revenue, sales performance optimization, sales performance
    
ClearSlide, Inc
White Paper Published By: Trapit     Published Date: Jan 21, 2015
To help you accomplish your marketing goals, we've put together an interactive workbook for you. Download the workbook, fill it out, and start engaging your audience in new ways.
Tags : 
content curation, marketing goals, best practices, content themes, content topics
    
Trapit
White Paper Published By: Trapit     Published Date: Jan 21, 2015
Our Social Selling 101 white paper teaches you the basics of prospecting on social media. Download our guide today!
Tags : 
social selling, best practices, prospecting, social selling solutions, emerging marketing
    
Trapit
White Paper Published By: Trapit     Published Date: Jan 21, 2015
Are you ready to build your business case for social selling? Do you need some help? Download this PowerPoint deck so that you feel prepared speaking to your executive committee about social selling.
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social selling, b2b buyers, prospecting techniques, lead generation, internal social selling
    
Trapit
White Paper Published By: IBM     Published Date: Jan 20, 2015
Discover five tips for success with customer analytics, and how a better understanding of your customers in context increases revenue and deepens loyalty.
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customer analytics, sales cycle, best practices, customer experience analytics, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Jan 20, 2015
Five ways to increase conversion and adoption rates for today's e-Businesses.
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best practices, customer experience management, ebusiness, conversion rates, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Jan 20, 2015
Read this white paper to discover how you can gain a better understanding of your customer’s lifecycle journey.
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customer lifecycle, digital purchase cycles, conversion struggles, customer analytics solutions, engagement solutions
    
IBM
White Paper Published By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Tags : 
adobe, digital, marketing, analytics, benchmarks
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : 
adobe, marketing, digital, multi, channel
    
Adobe
Webinar Published By: SocialFlow     Published Date: Jan 08, 2015
This webinar will break down the findings from SocialFlow’s recent study, “Data Drives Social Performance: The Benchmark Study on Organic Publishing to Social Networks” that spans 1.6 million posts that generated 1.5 billion engagements.
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social content publishing, social networks, social media content distribution, customer engagement, emerging marketing
    
SocialFlow
White Paper Published By: Act-On     Published Date: Jan 08, 2015
Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.
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act-on, lead generation, management, smb, research
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 08, 2015
Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook will give you a thorough understanding of Facebook principles, and the general rules that apply to content and behavior.
Tags : 
act-on, facebook, social, media, rules
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
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act-on, sales, marketing, automation, benefits
    
Act-On
White Paper Published By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
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real-time advertising, online advertising, audience targeting, media buying, display advertising
    
Quantcast
White Paper Published By: Quantcast     Published Date: Jan 07, 2015
This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview data— encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.
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programmatic audience development, marketing solutions, global marketing, audience culture, global branding
    
Quantcast
White Paper Published By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
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mobile advertising, personalized marketing channel, mobile solutions, mobile landscape, email marketing
    
Quantcast
White Paper Published By: Quantcast     Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
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marketing attribution, attribution models, impressions, web searches, display advertising
    
Quantcast
White Paper Published By: SocialChorus     Published Date: Jan 06, 2015
The numbers are in – your workforce is swiftly becoming a social workforce – whether you’re ready to support it or not. According to research from Weber Shandwick, 50% of employees are sharing about their brand on social media – most without training. But instead of stifling employees on social media, savvy organizations are embracing it and finding ways to engage their employees to advocate for their company online. According to National Business Research Institute, just a 12% increase in employee advocacy can generate a 2X increase in revenue growth. How can brands get started with training employee advocates? Download this ebook to learn proven strategies from leading brands on how to train over 100 employees in 30 days.
Tags : 
employee advocacy, employee training, revenue growth, social workforce, emerging marketing
    
SocialChorus
White Paper Published By: eDataSource     Published Date: Jan 05, 2015
Download this white paper today and learn about the key features of Inbox Tracker 2.0 and how it uses real time data from your customers to tell you if they received your communication. This solution is not only more accurate than traditional seed based monitoring when it comes to inbox delivery, but a solution that allows you to react immediately to any fluctuation in your inbox delivery as it happens.
Tags : 
real-time inbox monitoring, email monitoring, real time data, delivery rates, email marketing
    
eDataSource
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