Marketing Research

Results 351 - 375 of 454Sort Results By: Published Date | Title | Company Name
White Paper Published By: Eloqua     Published Date: Dec 18, 2013
Defining the Modern Marketer: From Real to Ideal
Tags : 
oracle, eloqua, marketing, modern marketer, btob
    
Eloqua
White Paper Published By: Eloqua     Published Date: Dec 18, 2013
How do you engage with your audience when they are otherwise engaged?
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Powering Marketing Transformation: The Five Tenets of Modern Marketing in Financial Services and Ins.
Tags : 
oracle, modern marketing, financial services, insurance, compliance
    
Eloqua
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Changing buyer habits combined with reduced resources mean that organizations in the financial services and insurance industries are looking for new technologies that will meet evolving customer demands and increase overall efficiency.
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oracle, financial services, marketing, insurance industries, finance
    
Eloqua
White Paper Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, todayís buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
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oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, itís quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 Thatís why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments
    
Adobe
White Paper Published By: IBM     Published Date: Oct 15, 2013
Marketersí biggest challenges and opportunities reveal the rise of the empowered customer
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customer experience, social media, changing market, digital world, shifting new channels
    
IBM
White Paper Published By: Verint     Published Date: Oct 08, 2013
Cultivating a positive, encouraging working environment with engaged employees can be an important part of increasing customer satisfaction and loyalty. This paper identifies what Verintģ believes to be five key five reasons to start measuring employee engagement. It offers insight into the tools and technology that can help your organizations capture the Voice of the Employee efficiently and cost effectively.
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verint, voc, employee engagement, voice of the employee, customer experience
    
Verint
White Paper Published By: Ensighten     Published Date: Aug 01, 2013
Advanced Use Cases
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ensighten, marketing, roi, digital ecosystem, sony electronics
    
Ensighten
White Paper Published By: Mass Relevance     Published Date: Jun 03, 2013
Marketers today face the biggest challenge when trying to generate earned media, simply because this is the medium you canít pay for or control.
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mass relevance, converge media, advertising, media, branding
    
Mass Relevance
White Paper Published By: The Starr Conspiracy     Published Date: Mar 29, 2013
Message is the most important of all marketing elements. Great messages change the destinies of companies and people. Without message, brand and promotion are crude instruments. Read and learn how the best messages are bold, compelling and polarizing
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message manifesto, brand, promotion, white paper, polarizing
    
The Starr Conspiracy
White Paper Published By: The Starr Conspiracy     Published Date: Mar 29, 2013
People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.
Tags : 
marketing strategy, channels, marketing channels, starr conspiracy, effective channel marketing
    
The Starr Conspiracy
White Paper Published By: The Starr Conspiracy     Published Date: Mar 29, 2013
In this white paper, you will learn about emerging HCM marketing segments and how market share is the most important objective of any marketing strategy.
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market share, marketing strategy, hcm marketing segments, marketing savvy, emerging marketing
    
The Starr Conspiracy
White Paper Published By: IBM     Published Date: Mar 28, 2013
Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.
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social business, business, organizations, social media, workforce productivity
    
IBM
White Paper Published By: Act-On     Published Date: Mar 20, 2013
This guide will provide an introduction to the marketing metrics that every savvy B2B marketer needs to know. Weíll help you get started deciding what to measure, how to measure it and why the right choice of metrics is so important.
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introduction to integrated marketing, getting started with measurement, marketing measurement, b2b, business to business
    
Act-On
White Paper Published By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
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marketing list, email, grow your email marketing list, roi, return on investment
    
Act-On
White Paper Published By: Act-On     Published Date: Mar 20, 2013
Read on to learn more about using an integrated marketing platform that makes the life-cycle of the customer experience visible and measurable, allowing sales and marketing to share real-time situational analysis, and align actions and goals.
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aligning sales and marketing, increases sales, sales and marketing, act on, emerging marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Mar 20, 2013
This guide will help your sales and marketing teams achieve true alignment - and all the benefits that come with it. We'll walk you through seven foundational steps towards this goal, including evaluating your current sales and marketing processes.
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introduction integrated marketing, sales and marketing, alignment, emerging marketing, internet marketing
    
Act-On
White Paper Published By: Neustar     Published Date: Feb 27, 2013
Consumer phone data is changing every day, from the device to the subscriber which leaves you at risk for violating the TCPA. Neustar Information Services provides you with authoritative phone data to help you mitigate risk and increase efficiency.
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tcpa, compliance, risk, authoritative phone data, auto dialing restrictions
    
Neustar
White Paper Published By: Teradata     Published Date: Feb 26, 2013
Data is now available, often in endless amounts, from many rich sources. This article discusses the answers to how organizations can thrive in this era of rich and boundless information using a Unified Data Architecture platform.
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gaining value from emerging data, nothing more than just the next step, data mining, unified data architecture platform, social media
    
Teradata
White Paper Published By: 8x8, Inc.     Published Date: Jan 22, 2013
Download this Executive Brief to learn how cloud-based unified communications services can help your company be more available when it matters.
Tags : 
communications, grow your business, 8x8, business growth, business technology
    
8x8, Inc.
Webinar Published By: Crimson Hexagon     Published Date: Jan 17, 2013
In this webinar, Rebecca Bley will be presenting on finding actionable insight generated around media buzz. With everyone giving their own opinions on the internet, often unfiltered, when does negative feedback become positive feedback? Watch now.
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crimson hexagon, marketing, internet buzz, media buzz, hype
    
Crimson Hexagon
Webinar Published By: Crimson Hexagon     Published Date: Jan 17, 2013
In this webinar, Jehan Hamedi will discuss using social media to reveal consumer shopping expectations. Also, Jehan will be comparing two different campaigns that were similar in tactic but generated very different results. Click to watch now.
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social media, reveal customer shopping, expectations, crimson hexagon, webinar
    
Crimson Hexagon
White Paper Published By: Crimson Hexagon     Published Date: Jan 14, 2013
The numbers are staggering. The roar is deafening. The number of us speaking, and the noise we're making on social media, has taken on a scope that escapes accurate projections. Learn how brands are using social media data to make decisions.
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leading brands, crimson hexagon, social media, strategic decisions, social media
    
Crimson Hexagon
White Paper Published By: KnowledgeVision     Published Date: Dec 28, 2012
Our latest white paper shows why online presentations belong in every digital content strategy and how to use them.
Tags : 
online presentations, knowledge vision, digital content strategy, interactive, digital content
    
KnowledgeVision
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