Marketing Research

Results 451 - 454 of 454Sort Results By: Published Date | Title | Company Name
White Paper Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
Tags : 
customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty
    
IBM
White Paper Published By: Oracle     Published Date: Feb 28, 2012
hat makes the connected customer tick and what can you do to ensure your brands are top-of-mind when these customers start and finish their browse and buy agendas? Find out in this paper by Lauren Freedman of the e-tailing group.
Tags : 
email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care
    
Oracle
White Paper Published By: Oracle     Published Date: Feb 28, 2012
Combining customer data and social media presents an enormous opportunity for merchants. Industry observers contend that this shift, which some have called "social CRM" or "sCRM," represents the next great wave in online commerce. Read more now!
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Feb 28, 2012
This study asked more than 6,500 consumers across the U.K., Spain, Germany, France, and Benelux about their satisfaction, likes and dislikes, common frustrations, and spending habits related to online shopping. Find out what was discovered!
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
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