White Paper Published By: Bazaarvoice
Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
White Paper Published By: blinkx
Published Date: Mar 15, 2007
This whitepaper is a readily accessible exploration of the key topics concerned in Video SEO today. As befits such a new and evolving area of expertise, this paper borrows frequently from the online observations and articles of those who are involved in the industry at the coalface and will suggest further reading for additional detail on any given facet of the overall topic.