Social Media Marketing

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White Paper Published By: Meltwater     Published Date: May 28, 2015
This guide will redefine the notion of media intelligence and tell you why it matters in your day-to-day. It’ll also include some practical applications to help you both improve and understand your performance so that you’re in a better position to prove out the success of your program to your higher-ups.
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media intelligence, data, media monitoring, media landscape, traditional media
    
Meltwater
White Paper Published By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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marketing analytics, analytics-based marketing platform, kpis, best practices, metrics
    
IBM
White Paper Published By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
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social media, crm & customer care, e-commerce, mobile marketing, social media marketing
    
IBM
White Paper Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top. Read on and find out where you stand.
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investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments, internet marketing
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : 
investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments, internet marketing
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
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social media, internet marketing, marketing research, mobile marketing, online video marketing
    
Adobe
White Paper Published By: Sponsored by Spredfast     Published Date: May 11, 2015
This report examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.
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social media management, social media, facebook, twitter, instagram
    
Sponsored by Spredfast
White Paper Published By: Oracle     Published Date: Apr 23, 2015
This white paper reveals how most advanced organisations are using predictive analytics to reveal where future opportunities lie, and to deploy resources and training accordingly.
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be insight-driven, insights, sales, data, social media
    
Oracle
White Paper Published By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
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act-on, engaging social content, social content, interactive content, social engagement
    
Act-On
White Paper Published By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
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act-on, seo, search engine, search ranking, social
    
Act-On
White Paper Published By: Act-On     Published Date: Apr 20, 2015
In this eBook, we'll tell you everything you need to know to make your content SEO-friendly.
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act-on, ebook, page content, seo, search engine
    
Act-On
White Paper Published By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to it’s fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
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the key agency success, social trends, social, social media, agencies
    
Socialbakers
Free Offer Published By: Marketo     Published Date: Mar 18, 2015
Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands? This recorded webinar will explore what is on top of the mind for these marketing executives.
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marketo, new marketing trends, marketing trends, social marketing, mobile marketing
    
Marketo
White Paper Published By: Mindtree     Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are real—they just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines. Download the e-book to help you: • Identify and navigate digital complexity • Explore your development options to get to market faster • Learn how to choose and work with the right digital partners
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digital transformation, digital marketing platform, digital ecommerce solutions, customer engagement solutions, enterprise portal solutions
    
Mindtree
White Paper Published By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos
    
Teradata
White Paper Published By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
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teradata, global, trends, marketing, data
    
Teradata
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
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digital advertising report, search marketing, social media, mobile marketing, social media marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
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digital advertising report, search marketing, social media, mobile marketing, social media marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
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adobe mobile application development, email marketing, social media, mobile marketing, online video marketing
    
Adobe
White Paper Published By: Socialbakers     Published Date: Jan 26, 2015
Social Media has evolved rapidly. Now it is the time to objectively evaluate how social media marketing contributes to your overall marketing strategy - where does social sit? What are your goals on social? - and the bottom line. The best way to successfully communicate and advocate for your social media strategy is through data. The numbers don’t lie. You need to be able to show performance for the right KPIs and benchmark against your competition and industry.
Tags : 
social media kpis, social media strategy, social media, social media marketing
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jan 26, 2015
In this exclusive report, you’ll find out how to use deep social media data to pursue new clients, perfect your data-driven pitches, and master the results with custom, easy-to-read reporting. It’s a data world, and agencies need to bring the best insights on the market to win new clients and keep existing business. This guide will get you started.
Tags : 
benefits of using social media data, social media, advertising agencies, social media marketing
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jan 20, 2015
In this exclusive report, you’ll find out how to use deep social media data to pursue new clients, perfect your data-driven pitches, and master the results with custom, easy-to-read reporting. It’s a data world, and agencies need to bring the best insights on the market to win new clients and keep existing business. This guide will get you started.
Tags : 
benefits of using social media data, social media, advertising agencies, social media marketing
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jan 20, 2015
The Marketer's Guide to Social Media Tools takes you through the main types of social media tools, explaining each along with their key benefits and main features, but primarily showing you the value they can bring to your business.
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social media tools, types of social media tools, brand's social media presence, benefits of using social media tools, social media
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jan 20, 2015
Managing a large Facebook Page (500,000+ Fans) comes with a unique set of challenges. While it’s great to have a large audience - it provides fantastic opportunities to generate high ROI from social - an audience of such scale comes with equally fantastic challenges. You need to be prepared in order to succeed.
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how to manage large facebook pages, facebook pages with a large audience, challenges of large facebook pages, optimize facebook content, tips for managing large facebook pages
    
Socialbakers
White Paper Published By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
Tags : 
meltwater, social media monitoring, media monitoring, social media analytics, media analytics
    
Meltwater
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